Sometimes for whatever reason, content managers of Magento stores face the problem of converting products from Simple to Virtual or vice versa, changing their attribute sets and so on. Most often, this task is addressed to Magento developers. But in Magento 2, a very interesting and useful feature was added and we’d like to review it here.
Time runs fast and it's been almost a year since Magento 2 was released. What has changed during this time and what trends are evident - we will discuss in this article.
We can’t imagine our life without online shopping and it seems that everything we need can be bought online. E-commerce is widely used for selling different services. But very often merchants don’t take into account that the services are not physical products and require special approaches to their promotion. Let’s take a closer look at the peculiarities of e-commerce marketing services.
In actual practice, the reasons of the problems with the online store may be different. Sometimes even the technicians cannot determine the cause of the problem immediately. But there are some general guidelines that are useful to know. In this article we will review some questions that are often reported to our support team.
It is well-known that Black Friday is a special day for ecommerce. It opens the season of sales - a period of great opportunities. It is known in advance, but as our experience shows, many merchants get taken by surprise and for some reason they are not ready to sell more. In 2016, Black Friday will be on 25th of November. As usual, most major retailers and online stores will open extremely early, often at midnight or even earlier. Now, there is still enough time to prepare. Further we will consider some suggestions how to prepare your store for the season of great sales.
It is no surprise that more and more people prefer to shop online using mobile devices. Such changes in users’ behaviour have a great impact on ecommerce market. Merchants must meet these new requirements otherwise they will lose in the competitive environment. Here we will consider major trends and developments in the field of mobile shopping and will try to identify the essential factors that should be taken into account.
Just recently we discussed the new rules according to which Google treats 301 and 302 redirects. These changes clearly show that Google continues to encourage all website owners to switch to HTTPS. In support of this, there is news that was published in the Official Google Security blog in early September: to make the online environment more secure, Chrome will mark connection security with a special icon in its browser address bar.
Quite recently we discussed the new Magento analytics service, which became possible due to acquiring of RJMetrics - a professional cloud-based analytics platform. The other news about the development in this area was not long in coming. At the end of August 2016 Magento introduced the new Holiday Dashboard that allows merchants make better decisions for holiday sales seasons.
If you use any redirects on your website, this information requires your attention. Nowadays, SEO specialists are implementing different approaches how to manage the redirection of URLs. Pointing one link to another is one of the most popular problems that often require to be solved. In this article we will review some changes that you need to be aware of to handle all redirects properly.
A strong competition in ecommerce makes merchants use all opportunities in their struggle for every client. Sometimes, such rigid zeal seems odd and out of place. All internet users occasionally experience a situation when, wherever they go after visiting an online store, they meet advertising banner of the previously visited website. That is how remarketing works. This is a very effective channel for online promotion, but it is important to understand how to use it properly. Today we're going to talk about the most popular mistakes that merchants can make in remarketing.
