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Latest Magento Headlines, GoMage Updates and eCommerce Best Practices

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  • 10 Tips on How to Organize Effective E-Mail Campaign in Ecommerce

    img_email_marketing_GoMage

    Needless to say that email marketing is one of the most effective channels which allow delivering the necessary information to customers and increasing sales. But it is only possible if you know how to do this. Any email campaign can crash and have a long negative influence due to improper organization. Further, we will take a closer look at email marketing and identify the most important aspects of making this channel as effective as possible.

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  • Magento 2.1. What’s new?

    Magento Community Edition 2.1.0

    In the beginning of this month there was a new release of Magento 2. The version 2.1.0 is now available and it includes some improvements and corrections in the functional part of the system.

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  • Fresh Content: Important Peculiarities for Online Stores

    img_fresh_content

    Online store owners may face a problem with content updates. On the one hand, there is a recommendation to publish fresh content regularly, but on the other hand, there are a lot of static pages in an online store with relevant information which do not require to be updated. Let's take a closer look at this problem and try to identify what should be updated, how often and why it is important.

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  • Some Tips on How to Fix General Issues in Magento

    img_general_issue_in_Magento

    There are some issues with Magento and we offer solutions to the common issues that you might face. Before going into the details of issues and their solutions, you should know the first hand and general approach for many solutions. That is to clear Magento cache. In order to clear Magento cache go to your Magento Installation directory and delete the /var/cache folder. This may solve many problems. Now we move towards specific problems and their solutions.

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  • Tips on How to Enhance the Usability of Online Store

    Usability of Online Store

    E-commerce market has intense competition and the reality is that competitive companies are just one click away. Moreover, the situation is changing so fast that weak online stores may become more powerful in the short run, so if a merchant wants their store to survive they must always “keep an eye on the ball”. One faultless way to keep the market share and not to lose customers is to carefully monitor usability of the online store and make it as comfortable for purchasing online as possible. In this article we will look at a few tips that can be easily implemented for improving the situation.

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  • Transferring Data to Magento. Migration Tips and Tricks

    img_Magento_migration_GoMage

    After Magento 2 launch, the interest in this e-platform is rising. We will not reveal a secret if we say that there are different opinions regarding what is better for e-commerce business: SAAS technologies or open source solutions. And there is no clear answer to this question. It always depends on the situation and business objectives.

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  • What is 301 Redirect vs. 302 Redirect? Tips How to Use Them Correctly

    img_GoMage_301_302_redirects

    301 and 302 redirects have similar functions and are used by webmasters for approximately the same purposes. But they can have a variety of interpretations for the search engines, and because of this an online store needs correct implementation of redirects. Let's take a closer look at how and when 301 and 302 redirects can be used in e-commerce.

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  • Tips on Packaging and Wrapping in E-Commerce

    img_wrapping_and_packaging_GoMage

    Product packaging and wrapping are used in logistic processes to deliver products safely and without damage. The fact that delivered product is packed is perceived naturally and sometimes we do not even pay attention to this. However, packaging and wrapping services may perform a much wider range of functions and even help to boost sales and build customers’ loyalty. Further we will review some ideas to make the topic clearer.

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  • Positive Effect of Negative Reviews in E-commerce

    img_negative_reviews_ecommerce

    It is obvious that any online store should be socially active and communicate with its customers. One of the channels of communication is the reviews which users may place in an online store or on third-party sites. The influence of positive reviews and comments works great and helps online business a lot. But the negative reviews are often perceived as evil and something that will prevent the sales. Further, we will try to understand whether or not negative reviews are so dangerous and how they really affect the potential buyers.

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  • 7 Benefits That Online Store Can Get From its Blog

    img_blog_in_ecommerce1

    You might be surprised but, no matter how popular is blogging, there are a lot of online stores that don't have their blogs. It may happen so when website’s main purpose is to sell products, there is no urgent need to add blog content. But it is important for merchants to understand all the benefits that the online store can get from the blog. Some advantages are described below and may bring new ideas for using blogs in e-commerce business.

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