If you use any 301 or redirects on your website, this information requires your attention.
Nowadays, SEO specialists are implementing different approaches for how to manage the redirection of URLs. Pointing one link to another is one of the most popular problems that need to be solved. In this article, we will review some changes that you need to be aware of to handle all redirects properly.
A strong competition in e-commerce makes merchants use all opportunities in their struggle for every client including remarketing campaigns. Sometimes, such rigid zeal seems odd and out of place. All internet users occasionally experience a situation when, wherever they go after visiting an online store, they continually find advertising banners from the previously visited website. That is how remarketing works. This is a very effective channel for online promotion, but it is important to understand how to use it properly. Today we're going to talk about the most popular mistakes that merchants can make in remarketing.
At the beginning of August 2016, Magento ® Commerce has officially announced that it has obtained the new analytical service of RJMetrics for cloud-based e-commerce platforms. The terms of this deal are not provided in the official press release of the company, but it is the first major purchase made by Magento ® since it became an independent IT-company at the end of the last year.
The most popular classification of search queries suggests their division into transactional, informational and navigational. It was announced in 2002 and since then has been widely used by marketing and SEO specialists to understand customers’ behavior. In the Google Search Quality Rating Guidelines there is an interpretation of this classification which makes it easier to remember.
Needless to say that email marketing is one of the most effective channels which allow delivering necessary information to customers and increasing sales. But it is only possible if you know how to do this.
Any effective e-mail campaign can crash and have a long negative influence due to an improper organization. Further, we will take a closer look at email marketing and identify the most important aspects of making this channel as effective as possible.
In the beginning of this month, there was a release of the new Magento ® 2.1. The version 2.1.0 is now available and it includes some improvements and corrections in the functional part of the system.
Online store owners may face a problem with content updates. On the one hand, there is a recommendation to publish fresh content regularly, but on the other hand, there are a lot of static pages in an online store with relevant information which does not need to be updated. Let's take a closer look at this problem and try to identify what should be updated, how often and why it is important.
There are some issues with Magento ® and we offer solutions to the common issues that you might face. Before going into the details of issues and their solutions, you should know the first hand and general approach for many solutions. That is to clear cache in Magento ®. In order to clear cache, go to your Magento ® Installation directory and delete the /var/cache folder. This may solve many problems. Now we move towards specific problems and their solutions.
E-commerce market has intense competition and the reality is that competitive companies are just one click away. Moreover, the situation is changing so fast that weak online stores may become more powerful in the short run, so if a merchant wants their store to survive they must always “keep an eye on the ball”.
One faultless way to keep the market share and not to lose customers is to carefully enhance the usability of online store solutions and make it as comfortable for purchasing online as possible. In this article, we will look at a few tips that can be easily implemented for improving the situation.
After Magento ® 2 launched, the interest in Magento ® migration tips rose. There are different opinions regarding what is better for e-commerce business: SAAS technologies or open source solutions. And there is no clear answer to this question. It always depends on the situation and business objectives.
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