Statistics show that the situation concerning abandoned carts in e-commerce has not changed for 10 years and there is a huge potential for increasing sales here. Very often, the reasons why people do not complete a purchase are very simple and it is possible to avoid this problem by improving some processes. We recommend paying attention to our article One Step Checkout. Tips to Make it Better, because a lot of abandoned carts happen precisely because of mistakes in the checkout procedure.
Video content has experienced a dramatic growth over the past two years. This fact is not surprising because this channel has many advantages to deliver information to a potential customer. Let’s review what preferences video content is able to give to online stores.
From our experience, we know that there are a lot of SEO questions from merchants concerning the structure of the online store, effective URLs, Titles, H1 and so on. And the situation is that even the most professional Magento developer can’t answer such questions correctly. Why? Because only certain online store clients know the real truth. In this article we’d like to provide the algorithm of the semantic kernel development which can help us address the most problematic SEO issues and give us more hints how to make Magento online store more profitable.
We are happy to announce that new version 2.3 of Magento T-shirt and Product Designer extension has been released. Responsive design and support for mobile devices has been added in this version. Feel free to check the responsive features on our demo site and enjoy using our Magento Product Designer extension.
As a known proverb says, “There’s no such thing as a free lunch.” At first thought, it may seem that free products are useless for an online store. It is true that they can’t generate profit but they can have a positive indirect impact on sales. How exactly they can do that is what we are going to review in this article.
Each merchant is able to analyze visitors’ behavior using Google Analytics. This tool gives a clear picture of an online store Bounce Rate. Bounce Rate is the percentage of users who enter the website, visit only one page and leave the store very quickly. If this indicator is very high, for the online store owner it is a reason to worry. We have distinguished some of the most common mistakes and suggest you to review them below.
Each online store has a huge number of pages and one of the problems is to create correct headers for them. There is an opinion that <H1> and <TITLE> tags have to be identical for some reason, while the experts explain that it is necessary to diversify the various levels of headers on the page. So there are two different points of view. Let’s try to clarify the issue.
After New Year holidays, many owners of online stores may have noticed that their sales decreased. It is understandable. People spent a lot of time for shopping during Christmas time and now it's a period to save money. What can you do in this situation? Some tips will be discussed in this article.
There is an opinion that Pay Per Clicks (PPC) Advertising is not such an effective way to promote, as the proper internet marketing strategy is to get into the top 10 in the search engines results. There’s a grain of truth in this, but it is not so clear. In this article we will review all pros and cons of these two promotion methods and analyze in what cases they can be used.
Despite the fact that all online stores are unique and have a lot of specific features, there are some common mistakes that merchants can do. If an online store is comfortable for the owner it does not mean that it is comfortable for visitors, and the main problem is that personnel of the online store will not be able to evaluate it from the perspective of a potential buyer. To identify what is not convenient for buyers, you need to be a buyer. In this article we will review some important flows of an online store where various mistakes can take place and lead to loss of customers.
