How to Build a Magento Website: Technical Side, Business Recommendations & Cost Estimation

Every retail business should have an online store.

By 2023, retail eCommerce sales worldwide will grow to $6.5 billion.

The current situation with COVID-19 changed consumer behavior once and for all. With offline locations on shutdown, customers moved online for purchases. They choose online to shop for groceries, essentials, clothes, entertainment, and other supplies. With the situation uncertain, it is predicted that consumers won’t change to the old ways in the near future.

Right now is a great time to build a Magento website.

This article explains how to strengthen the position of your retail business in unsure times and ensure its growth in the future.

Read on to learn about the following points:

  • how to choose the right platform version for your Magento website
  • key reasons why companies choose Magento 2
  • how to build a Magento website for small business
  • the process to create an eCommerce website with Magento for medium and small companies
  • Magento 2 website development cost
  • 10 steps to make your website successful
  • key considerations to choosing the best Magento website development company

Let’s jump right in!

Build a Magento Website: Making the Right Choice

Magento is a very popular eCommerce platform with over 250,000 merchants relying on it. The platform is used by small, medium, and large businesses, including such world-famous names like Helly Hansen, Timberland, Land Rover, Seat, Jack Daniel’s, Jaguar, and many others.

Since the choice of an eCommerce platform will directly influence your business, you need to make a data-driven decision. Before we talk about how to build a Magento website, let’s first get acquainted with the choice that Magento is offering.

How to Choose the Right Magento Platform Version

Magento Open Source vs Magento Commerce vs Magento Commerce Cloud

Magento is distributed in three platform versions. Before you build a Magento website, you need to understand the differences between the versions. This way, you will know which one will suit your business needs and how to build a Magento website.

  • Magento Open Source – this is a free version of Magento, which is used by the majority of companies. You don’t need to pay Magento for its use and need to only take care of hosting and development costs. Even such a big name as Christian Louboutin doesn’t shy away from this Magento version.
  • Magento Commerce – as compared to the previous option, this version offers additional features and official Magento support. You still need to take care of Magento hosting yourself and add the cost of using the platform, which starts at $24,000 annually.
  • Magento Commerce Cloud – this is a cloud-based eCommerce solution that provides all the features of the previous option. It runs on Amazon Web Services, so you don’t have to pay for hosting additionally. Usually, only enterprise companies choose this option, as its annual use cost starts at $40,000 and can reach up to $300,000.

Overall, if you have a small to medium business, Magento Open Source will meet all your business needs. The platform leaves a lot of space for customizations and offers a high level of flexibility, allowing to add additional features with the help of modules and extensions. On the other hand, Magento Commerce and Magento Commerce Cloud are more suitable for big companies that can afford to spend thousands of dollars on extra features and need tools specific to B2B eCommerce. That’s why you need to decide how to build a Magento website before moving on to the next step.

Do you want to know more about Magento Commerce?

Check out the article Why Choose Magento Commerce: Features, Benefits, & Essential Considerations to find out more about the paid versions of the platform. The article uncovers the main benefits, differences, pricing, and features, and explains how to build a Magento website with this platform version.

Why Create an eCommerce Website with Magento 2

Build a Magento Website: Benefits

If you are still not sure whether to create an e-commerce website with Magento or another eCommerce platform, take a look at the below list of features. Magento has a lot to offer, which makes it the top platform for eCommerce in the world.

Let’s investigate what you can get with Magento:

  • Made for eCommerce

Magento was designed specifically for eCommerce. Unlike some other CMSs like WooCommerce for example, which is only an extension for WordPress, Magento offers features for all types of businesses and is created to scale easily with business growth. If you know how to build a Magento website, you won’t need to worry about manually building the basic functionality, as many features are provided out of the box.

  • Built-in security

Magento takes care of all security matters. Merchants can accept payments, store customers’ information, resist hacking attacks, and keep businesses safe. The company releases quality and security fixes regularly so that eCommerce websites always have the best protection. That’s why it’s important to migrate to Magento 1 before Magento 1 End of Life.

Interested in knowing more about M1 EOL?
Take a look at the article Magento 1 End of Life: Key Dates, Vital Considerations, & Consequences. You will better understand why it’s important to move to Magento 2 and what dangers EOL poses for your business.

  • One system for all business sizes

Magento is designed to easily scale with your business. Even if you build a Magento website for a small store, you can later easily expand it to meet all your needs. Also, flexibility leaves a lot of space for customization and additional features.

  • Extensions

If you are wondering how to build a Magento website with some unique features fast, just explore the world of extensions. There are a lot of solutions that can be used to expand the out-of-the-box functionality in a matter of hours. By installing extensions, you can quickly add a one-step checkout, advanced navigation, social login, and other features for business needs.

  • Mobile-friendly

When the target audience is scattered across devices, just create an eCommerce website with Magento. The platform is optimized for desktop and mobile, so you don’t have to spend additional time to make your website mobile responsive.

  • Multi-store support

Are you running a few stores? Magento will make the work easier. Provided multi-store support allows managing multiple stores under a single admin panel.

  • Payments and shipping options

If you decide to create an eCommerce website with Magento, you won’t need to worry about payments and shipping. Magento supports a number of options, therefore, you don’t need to add them manually.

These are only a fraction of all features that Magento is providing out of the box. Merchants get access to a robust eCommerce system that will grow together with the business. Now that you know the reasons to create a website with Magento, let’s move to the part explaining how to build a Magento website for different business sizes.

Want to know what you can get with the free version of Magento?
Check out the article Magento 2 Features: Open Source Edition. It explains the basics of this platform version and which features it offers to merchants.

How to Build a Magento Website: Guide for Small, Medium and Big Businesses

This part of the article explains how to create a website using Magento. Depending on the type of business and its size, it’s possible to create a store yourself or hire a development team. Read on to learn how the process differs for small, medium, and enterprise eCommerce companies.

Build a Magento Website for Small Business

 How to Build a Magento Website for Small Business

Owners of small businesses can create an eCommerce website with Magento by themselves. Below you can see an overview of the process with links to useful resources. The process is quite easy and you can set up your store and make it live within days.

Here is now how to build a Magento website all by yourself.

Step 1: Find the right hosting

The first step before you build a Magento website is finding a reliable Magento hosting. Before you start your search, check out Magento 2 system requirements to understand what powers you need for the proper work of your website. Or, you can just check out some popular and reliable hosts:

Remember to enable an SSL certificate if you plan to integrate your store with payment engines.

Step 2: Select a domain name

Find yourself a self-explaining domain name for your online store. If you already have an offline retail business, it might be a good idea to match it with your business name. The easier your domain name to remember, the better for your business.

Step 3: Download and install the latest Magento version

Once you have your hosting and domain name, it’s time to get your Magento Open Source. Review the Magento installation roadmap to understand where to move from there and follow the guide step by step.

Step 4: Choose, install, and configure a theme

Now you need to configure the appearance of the newly created Magento website. The fastest way to do that is by choosing and installing a Magento theme. You can find dozens of themes on Magento Marketplace, for like a hundred dollars. You can also look for such themes online and find individual developers who offer them.

Once your theme is installed, you can configure it by changing colors, layout, adding your logo and other special touches to make it match your brand identity.

That’s how to build a Magento website by yourself and start selling products in a matter of a few days.

Create an eCommerce Website with Magento for a Medium and Large Business

Build a Magento Website for Medium and Small Business

Let’s say you have a big or even an enterprise business. Maybe you just don’t want to deal with Magento installation and configuration yourself or need to build a Magento website that is highly customized. The situation is different for medium and large businesses.

First of all, you need to find a reliable company that knows how to build a Magento website and configure it up to your business needs.

Here are a few things that you need to remember to hire Magento developers who will provide you with the best Magento website development services.

  1. Check customer reviews. Visit such platforms as Clutch, The Manifest, GoodFirms, and others to check the reviews of Magento development companies. Negative reviews should be a red flag that there might be a problem in the future if you decide to work with such a company.
  2. Years of experience on the market. You probably don’t want to entrust the future of your business into the hands of amateurs. Therefore, it might be good to choose a company that has been on the market for at least five years, preferably more.
  3. Portfolio and expertise. Before you make any decisions, make sure that the company you are considering knows how to build a Magento website for the kind of business you run. Look for similar projects in the portfolio and if you spot them, it is a great sign that the company will deliver your project without a hitch.
  4. Availability of Magento certified professionals. Such professionals can bring the biggest value to your project. They know how to build a Magento website in the best possible way,  understand the principles of its work, and can offer the best solutions.
  5. Price and quality ratio. Choosing the wrong development company might be a very expensive decision for your company. That’s why don’t let low prices make the decision for you. Hiring a professional development team, you will save a lot of money on further improvements or even the whole website makeover.

Do you need a highly customized website for your business?
Get in touch with our team for project evaluation and consultation. Our technical specialists will advise you on the best course of action and provide you with your project quote.

Get a free project quote

Tips to Make an eCommerce Website Successful

How to Build a Magento Website & Make it Successful

After you have created an online store, the work is not done. The next step is ensuring that your target audience will find your store and will be willing to buy. Building user-friendly UX and UI design, utilizing marketing activities, and adding custom features to the store are some of the ways to improve the chances to convert customers.

Let’s take a closer look at what you can do before and after you build a Magento website.

  • Conduct competitor analysis

Without knowing your competitors, you cannot know how to build a Magento website that will bring customers. After you know which products and services you are going to sell, identify which stores offer the same products and which are your competitors. Only after this step, you can move on to Magento website development.

  • Plan and fulfill a marketing strategy

Marketing is an integral part of any business, as knowing how to build a Magento website is not enough. You will need to place your store in the spotlight of customers’ attention. You should start working on marketing strategy before you even start looking for Magento development companies. Paid ads, SMM, search engine optimization will help with the task.

  • Connect with your shoppers

After you have the website up and running, the job is not done. You can utilize the power of social proof and invite shoppers to share customer reviews, opinions about your store, and how it can be improved. Use the data you collect to further finetune your store and add new customized features.

  • Take care of mobile optimization

By 2021, mobile eCommerce will be worth $3,56 billion. Market researches leave no doubt that mobile optimization is a must in the modern world. That’s why while you are searching for a development company, you need to make sure that your future technical partner knows how to build a Magento website that will be optimized for mobile. Better yet, consider the development of a PWA solution that combines both the features of applications and websites.

  • Provide advanced navigation

An online store is useless to visitors if it doesn’t allow them to find products easily. That’s it is important to create robust navigation with multiple attributes that will provide customers with relevant results. You can either pay for custom development of such a module or just get GoMage Advanced Navigation.

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  • Offer online support

Don’t leave your customers alone in the face of making a choice. Offer online support before and after the purchase. According to ApexChat, live chats increase online leads by an average of 40 percent. As a business owner, you cannot lose such an opportunity to improve your sales.

  • Add a simple checkout process

According to the Baymard Institute, the checkout process has a huge impact on customer behavior. Over 21% of US online shoppers have abandoned an order because of a too long or complicated checkout process. The ideal checkout flow should have 7-8 form fields ideally and should not be more than 12-14 form elements if we talk about companies that require more information from customers. That’s why you need to understand how to build a Magento website with such functionality.

You can quickly optimize the checkout process of your Magento website with the help of the LightCheckout extension. The updated version offers advanced features and an easy way to decrease the checkout abandonment rate due to its difficulty.

  • Provide popular payment options

The availability of payment options directly influences the conversion rate and decreases the checkout abandonment rate. Baymard Institute states that in 6% of cases customers have abandoned their shopping carts because they could not find a preferred payment method. By studying the market and preferences of local customers, you will understand how to build a Magento website that will offer the most popular payment methods.

  • Offer incentives

Discounts, special offers, and sales should become your best friends. You can show them in pop-ups, display on banners placed on the home page, send promotional emails, and tell about special offers on social media. Actively reach out to buyers and entice them to make a purchase.

  • Continue evolving

Technology and customer preferences change quickly. Therefore, you need to keep evolving and improving your Magento 2 store with new features and solutions. Collect data, analyze it, make data-driven decisions, and translate them into new features and an awesome website.

How Much Does a Magento Website Cost?

Depending on your business requirements, you might need to build a Magento website of different size, which directly influences the development cost. Below you can see an approximate estimation of Magento websites of different scales.

Basic Magento Website (template-based design, a few pages) Medium Magento Website (template-based customized design, more pages) Big Magento Website (custom design, a big number of pages)
Cost $1,000+ $5,000+ $13,000+
Timeline 150-230 hours 300-700 hours 500-2000+ hours

Please note that the above Magento development cost is an approximation. The final cost to build a Magento website depends on different aspects, like features, number of pages, hosting, level of customization, etc.

Do you want to know how we calculate the Magento 2 website cost?
Check out the article How Much Does a Magento 2 Website Cost: Editions, Services, & Additional Expenses. You will learn which aspects influence the final cost to develop a Magento 2 website and approximate price to develop a store based on your business needs.

How to Build a Magento Website: Summarizing Steps

So, how can you build a Magento website for your business?

When you decide to create an eCommerce website with Magento, you will need to decide on the best course of action. Here is what you’ll need to do:

Step 1: Conduct market research

Step 2: Create a set of features for your future store

Step 3: Find a company that will help you with Magento development

Step 4: Choose the right Magento version, come up a with a domain name, choose hosting

Step 5: Set up and launch your marketing campaign

Step 6: Launch your store

Step 7: Collect initial feedback from customers

Step 8: Continue evolving based on collected data

The creation of a Magento 2 website is a complex process consisting of different stages. The process includes everything from market research to the release of the website and ongoing development. This requires knowing how to build a Magento website, understanding of the latest trends and the best Magento 2 development practices.


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