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Latest Magento Headlines, GoMage Updates and eCommerce Best Practices

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  • Metrics and Efficiency Indicators in e-Commerce

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    Professional merchants know how rapidly the economic situation is changing. Short-range pressing goals or daily tasks of lesser importance are able to draw the attention and effort away from more significant purposes. So, it is essential to hold track of a progress, and determine the necessary changes that should be implemented urgently to develop e-commerce business successfully. For this, you need to identify the main metrics for your online store that strongly affect the results.

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  • Services in e-commerce

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    Nowadays e-commerce market becomes more and more competitive as merchants use all opportunities to attract clients. One of the ways to stand out among competitors is offering some additional service with the products in your store. Service is quite different from a physical product and its features can greatly influence consumers’ behavior. In this article we will analyze the important peculiarities of service and consider its usefulness in e-commerce business.

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  • Impulse Purchase in E-commerce

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    It is a fact that many purchases are unplanned and even unexpected for buyers, as the decision making process may only be based on feelings and emotions. In ordinary offline shopping this can happen when a person sees something interesting in a shop window and then, at one moment, decides to buy this thing. Could the same happen in e-commerce? Yes, of course. Online shopping can be even more dangerous for shopaholics than a usual shop. Let’s review some details.

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  • Dissatisfied Customers at Online Store. Tips to Correct the Situation

    img_dissatisfied_client_GoMage

    Even if you are professional merchant and your online store works like a “Swiss watch”, from time to time you have dissatisfied customers. There are different circumstances, different people, force majeure, and there may be many factors that cause poor service. This is the reality and it is not possible to be an ideal merchant. This article analyzes some reasons why clients can be unsatisfied, and proposes possible ways to resolve these problems.

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  • Shipping Carriers for e-Commerce. Which one to choose?

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    Logistics and products delivery is one of the most important processes in the online trading as it affects all customers. Moreover, it is the final stage of the purchase and, even if your online store operates perfectly but there are some problems at the stage of delivery, your customer will remember these problems much better than general store service. As a result, their impression about your online store will leave a lot to be desired.

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  • E-Commerce: B2B vs. B2C

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    Each online store has its own criteria for customers’ segmentation. Creating the segments, we can understand some distinctive features of a particular group of people and determine the specificity of communication with them. In this article we will review two segments – B2B and B2C clients, and we will try to analyze some important characteristics of these segments for the e-commerce market.

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  • Magento 2 is coming. To Update or not to Update?

    Img_Magento_2_GoMage

    November, 2015 has been an especially busy period for Magento market. The Enterprise Edition 1.14.2.2, Community Edition 1.9.2.2 and a very important Security Patch SUPEE-6788 have been released because of serious problems in the current Magento System which were discovered by Magento security team. The community was informed that Magento upgrade to the latest version or installation of the patch SUPEE-6788 is mandatory for all Magento online stores. Read more here. Another important piece of news in November was the official launch of long-expected Magento 2.0 on the market.

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  • Social Media Strategy Tips

    Img_Social_media_GoMage

    Social media confidently came to everyday lives and nowadays they continue to be in trend. It is a controversial question of how useful social media are. Some people are right when they say that social media take us from real life to the online world. Others will say that social media platforms bring people together because there are many possibilities for communication here.

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  • Magento Security Announcement

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    Magento has detected significant vulnerabilities in the current versions of Magento system and because of this a new Security Patch SUPEE-6788 as well as Enterprise Edition 1.14.2.2 and Community Edition 1.9.2.2 have been released. The installation of this patch or Magento upgrade to the latest version is mandatory for all Magento online stores.

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  • CRM Tips for E-commerce

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    Broadly speaking about Customer Relationship Management (CRM), we mean not software but philosophy of business, and consider CRM as a company strategy. If you can keep the information about your clients by making notes in your organizer book and you are able to find necessary information quickly - it is also CRM, just without using IT technologies. Continue reading Read More

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