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Latest Magento Headlines, GoMage Updates and eCommerce Best Practices

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  • PPC Advertising vs. SEO – which one is best for driving traffic?

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    There is an opinion that Pay Per Clicks (PPC) Advertising is not such an effective way to promote, as the proper internet marketing strategy is to get into the top 10 in the search engines results.  There’s a grain of truth in this, but it is not so clear. In this article we will review all pros and cons of these two promotion methods and analyze in what cases they can be used.

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  • Top 3 Important e-Commerce Processes

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    Despite the fact that all online stores are unique and have a lot of specific features, there are some common mistakes that merchants can do. If an online store is comfortable for the owner it does not mean that it is comfortable for visitors, and the main problem is that personnel of the online store will not be able to evaluate it from the perspective of a potential buyer. To identify what is not convenient for buyers, you need to be a buyer. In this article we will review some important flows of an online store where various mistakes can take place and lead to loss of customers.

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  • New Security Patch - SUPEE-7405 and Magento Release

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    On the 20th of January, 2016 Magento has released a new patch (SUPEE-7405) and Community Edition 1.9.2.3 to enhance the security of Magento websites.  It is a preventive action and there are no affirmed attacks connected with the security issues, but particular vulnerabilities can take place and be used to get access to customer information or take over administrator sessions.

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  • Metrics and Efficiency Indicators in e-Commerce

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    Professional merchants know how rapidly the economic situation is changing. Short-range pressing goals or daily tasks of lesser importance are able to draw the attention and effort away from more significant purposes. So, it is essential to hold track of a progress, and determine the necessary changes that should be implemented urgently to develop e-commerce business successfully. For this, you need to identify the main metrics for your online store that strongly affect the results.

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  • Services in e-commerce

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    Nowadays e-commerce market becomes more and more competitive as merchants use all opportunities to attract clients. One of the ways to stand out among competitors is offering some additional service with the products in your store. Service is quite different from a physical product and its features can greatly influence consumers’ behavior. In this article we will analyze the important peculiarities of service and consider its usefulness in e-commerce business.

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  • Impulse Purchase in E-commerce

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    It is a fact that many purchases are unplanned and even unexpected for buyers, as the decision making process may only be based on feelings and emotions. In ordinary offline shopping this can happen when a person sees something interesting in a shop window and then, at one moment, decides to buy this thing. Could the same happen in e-commerce? Yes, of course. Online shopping can be even more dangerous for shopaholics than a usual shop. Let’s review some details.

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  • Dissatisfied Customers at Online Store. Tips to Correct the Situation

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    Even if you are professional merchant and your online store works like a “Swiss watch”, from time to time you have dissatisfied customers. There are different circumstances, different people, force majeure, and there may be many factors that cause poor service. This is the reality and it is not possible to be an ideal merchant. This article analyzes some reasons why clients can be unsatisfied, and proposes possible ways to resolve these problems.

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  • Shipping Carriers for e-Commerce. Which one to choose?

    img_shipping_in_ecommerce_main_picture_GoMage_ready

    Logistics and products delivery is one of the most important processes in the online trading as it affects all customers. Moreover, it is the final stage of the purchase and, even if your online store operates perfectly but there are some problems at the stage of delivery, your customer will remember these problems much better than general store service. As a result, their impression about your online store will leave a lot to be desired.

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  • E-Commerce: B2B vs. B2C

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    Each online store has its own criteria for customers’ segmentation. Creating the segments, we can understand some distinctive features of a particular group of people and determine the specificity of communication with them. In this article we will review two segments – B2B and B2C clients, and we will try to analyze some important characteristics of these segments for the e-commerce market.

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  • Magento 2 is coming. To Update or not to Update?

    Img_Magento_2_GoMage

    November, 2015 has been an especially busy period for Magento market. The Enterprise Edition 1.14.2.2, Community Edition 1.9.2.2 and a very important Security Patch SUPEE-6788 have been released because of serious problems in the current Magento System which were discovered by Magento security team. The community was informed that Magento upgrade to the latest version or installation of the patch SUPEE-6788 is mandatory for all Magento online stores. Read more here. Another important piece of news in November was the official launch of long-expected Magento 2.0 on the market.

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