Merchant Stories

Magento B2B Features: Why Choose Adobe Commerce for Marketplace Development

Jan 20, 2023
5 min read
Magento B2B Features for Marketplace Development

A marketplace is a platform that allows multiple companies to sell their products. Owners of a marketplace need to deal not only with customers but also with other eCommerce businesses who list their products on the marketplace.

Choosing the right platform for your online marketplace is the step that, with no exaggeration, determines the success of your eCommerce store.

In this article, we will take a look at key Magento 2 B2B features and how your business can benefit from them.

How to Choose a B2B eCommerce Solution

Adobe Commerce and Adobe Commerce Cloud provide a number of Magento B2B features out of the box. As a result, businesses save a lot of money by choosing Adobe Commerce for marketplace development. The platform is also suitable for all other eCommerce companies operating in the B2B segment.

Magento 2 B2B Features for Marketplaces

Adobe Commerce has a lot of pre-built features, explicitly designed for B2B Commerce. Thanks to these features, businesses save a lot of money developing their eCommerce marketplaces.

Let’s check them out.

Account management

Opposed to the B2C model, B2B buyers are often represented by a few people who use an account on behalf of their company.  Magento has just the right feature to create and manage the accounts of B2B users.

Marketplace owners can create an account for an organization. After that, the admin of that account can create sub-accounts for their employees with flexible permissions.

This structure is beneficial for companies that need B2B Magento.

Account Management in Magento B2B

Customized Catalogs

In B2B Magento 2 Marketplace, your price lists and catalogs can be modified to meet your company’s particular requirements.

The shared Catalog feature lets you show two types of catalogs to the end-user: public (for every individual website visitor) and custom (for the companies that can use discounts and special offers created specifically for them).

Thanks to this Magento B2B feature, businesses can reach a wider range of customers and provide unique promotions.

Customized Product Catalogs in Adobe Commerce

Security & PCI compliance

Security is one of the most crucial aspects that affect the reputation of any B2B organization. Websites must therefore have a secure PCI-compliant checkout, allowing them to authorize, deliver, and process B2B payments.

Magento Commerce (Enterprise Edition) is Level 1 PCI Certified (Magento Commerce Cloud) Solution Provider. So any businesses using Adobe Commerce Cloud can use its PCI Attestation of Compliance to speed up the process of becoming PCI compliant.

Quotes & Negotiated Quotes

Quotes & Negotiated Quotes in Adobe Commerce
In the B2B world, the correct price management plays a vital role in achieving customer loyalty and increasing the number of returning customers, which is why it needs to be taken good care of.

Magento 2 allows you to hide your prices, set up price negotiations and quote requests.

As a result, the flexible pricing policy will unlock the purchasing power of various client groups and foster the relationship between suppliers and consumers. You can use this capability to partially conceal prices for particular goods, categories, or consumer segments. The Add to Cart button can then be customized with unique text and directed to a custom URL.

Still hesitant about whether to go for free Magento Open Source or pay for Adobe Commerce?
Check out the article by GoMage and find the answers to all your questions!

Postponed payments

With the release of Magento 2.4, businesses may now complete their checkout with postponed payments. This is a default Magento B2B feature; thus there is no need to install extensions to use it. Merchants will also be able to set limitations for each account and monitor client credit data.

You can specify a reimbursement balance for each account in B2B Magento. Companies make this offline payment toward their unpaid obligation. After a company pays the money back, the admin manually inserts the refunded amount in the company’s profile. Magento will update the balance due and add the transaction to the credit history.

Quick order & Requisition lists

Requisition Lists in Adobe Commerce

Fast ordering is a crucial B2B Magento feature for marketplaces that saves time for customers. Instead of browsing the catalog,  companies can reorder products in just a few clicks.

Using the desired products list, Magento 2 Quick Order can speed up the ordering procedure for buyers. They only need to click to add items to a cart after uploading an SKU (stock-keeping unit) list in a CSV file. After that, Magento will verify the SKU automatically, check the inventory, and let customers know whether or not certain products are available.

Next is requisition lists. To make it easier to reorder products based on the customer’s intentetailers, you can create requisition lists. Apart from that, the amount of requisition lists that can then be assigned to particular clients is unlimited.

Click Create New Requisition List in your account’s sidebar, then add products to it to enable requisition lists.

Adobe Business Intelligence

If you want to have a great understanding of all processes running inside your business, one of the Magento B2B features makes it possible. Adobe Business Intelligence is a service that is sold separately from Adobe Commerce, but believe us when we say it is so worth it. The Magento dashboards are easy-to-use, intuitive tools that inform you about the Average Order Value, Customer Lifetime Value, Retention rates, and other eCommerce metrics.

Adobe Business Intelligence

With the help of Magento 2 Business Intelligence, you can turn all the account-related data you collect into business metrics and make decisions based on those indicators. Authorized users will be able to view the metrics and distribute them across the team in order to tailor strategy, address weak points, and contrast intended and actual KPIs.

Advanced Shipping Parameters

You also get to increase your regular delivery management, which is fantastic. Adobe Commerce offers complete automation of all steps involved in the transportation of products, including logistics operations and optimization of goods turnover while taking into account warehouse location.

Having trouble creating an online marketplace?
Check out the 15-Step Guide With Tech & Business Details Covered.

Performance & Scalability

Magento B2B vendors, in contrast to B2C merchants, make a greater emphasis on retaining existing customers than on acquiring new ones. Businesses generate a lot more money than individuals, even if they are more difficult to place as customers. It makes it obvious that site performance is a crucial component of any B2B eCommerce platform.

B2B consumers typically have less free time for web browsing. They will leave their cart empty if you make the ordering procedure take too long. As a result, you must optimize images as well as the front-end and back-end components to speed up loading. Magento offers several plugins for compressing photos as they are uploaded to your website.

Inventory management

Inventory Management in Magento B2B Features

There’s no need to spend hours monitoring inventories to get all the data from various sales channels. A wonderful Magento B2B feature, don’t you think? In the new version of Magento, everything is extremely synced, and all data is shown in real-time.

With this feature, you can create the ideal turnover between warehouses and end users and improve the supply chain.


Customer mobile experiences can also be greatly enhanced with Magento B2B eCommerce solutions. Businesses can easily increase client loyalty and happiness by optimizing Magento for mobile devices. There are numerous characteristics, that make Magento B2B perfect for mobile commerce:

  • A responsive layout that adapts to any screen size instantly
  • A touch-friendly interface for mobile devices that simplifies navigation
  • The ability to control numerous B2B Magento stores from a single backend

When it comes to optimizing your online store for mobile devices, there is no better solution than PWA. GOPWA, a PWA storefront by GOMAGE, is based on Magento 2 PWA Studio and expands the standard functionality with unique features and integrations.


Reach out to us to learn how to build the best marketplace for your business and optimize your website for desktop and mobile.

Magento B2B Features: Make the Right Business Choice

Magento B2B offers a wide range of functionality and features, which make it perfect for businesses of any size: from start-ups to huge corporations.

In this article, we have mentioned some of the most helpful and important features that will come in handy for maintaining your online store.

There are many options to implement B2B-format solutions with Adobe Commerce; the main key is to find skilled developers for this.

That's where you contact us!

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    FAQ Main Picture
    Frequently Asked Questions
    ➡️ What are Magento 2 B2B Features?

    Magento 2 offers all essential B2B features to cover customer journey from login to checkout. Security, performance, purchasing workflow, quick order & requisition lists, quotes, advanced analytics and many more features are available for online merchants.

    ➡️ Can I create a multi-vendor marketplace with Adobe Commerce?

    Yes, Adobe Commerce is suitable for building multi-vendor marketplaces. Adobe provides a lot of features out of the box, which speeds up the development process significantly.

    ➡️ Is Adobe Commerce mobile-friendly?

    Yes, with flawless mobile responsiveness and smooth conversion between desktop and mobile platforms, Adobe Commerce offers your consumers a great mobile user experience.

    ➡️ Should I choose Adobe Commerce or Adobe Commerce Cloud?

    This choice should rely on many factors, such as the size of your business, your goals, plans and so on. If you need a consultation, get in touch with us and we’ll help you choose the best option for your specific business needs.

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