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  • Bad Reviews: Turn Negative Experiences To Positive Outcomes

    Bad Reviews

    It is obvious that any online store should be socially active and communicate with its customers. One of the channels of communication is the reviews which users may place in an online store or on third-party sites. The influence of positive reviews and comments works great and helps online business a lot. But the negative reviews in e-Commerce are often perceived as evil and something that will prevent sales. Lets, try to understand whether or not negative reviews are so dangerous and how they really affect the potential buyers.

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  • Blogging Benefits - 7 E-Commerce for Store Owners

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    You might be surprised but no matter how many online blogging benefits exist there are a lot of online stores that don't have their own blogs. This may happen if a website’s main purpose is to sell products and there is no urgent need to add blog content. But it is important for merchants to understand all the benefits that the online store can get from the blog. Some advantages are described below and may bring new ideas for using blogs in your e-commerce business.

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  • HTTPs vs HTTP - To Move or Not to Move?

    Img_http_https_GoMage

    Back in August 2014 Google informed everyone that switching the website from HTTP to HTTPS will give the site some SEO advantages and a minor ranking boost. And what can we see now in 2017? There are a lot of sites which still use the HTTP-protocol and are not in a hurry to change it. Let’s review the situation in detail and try to analyze why moving to HTTPs is really important.

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  • Internal Search Requests - 4 Hints To Possible Results

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    Many online stores have an internal search request system which allows visitors to type in their specific queries and find necessary information or products. Of course, it is helpful.

    Our practical experience shows that many merchants forget to analyze this very valuable data that can give a clear understanding concerning the customers’ behavior during their visit to the online store.

    In this article, we review the internal search function for more details.

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  • HREFlang Tag and Canonical URLs in an Online Store

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    It is a usual practice for online stores to personalize their content for different regions or countries and for such purposes, there is a special tool - hreflang tag. It was presented by Google quite a while ago, in 2011, but even now there are some misunderstandings concerning its correct implementation. Let's look into what is so specific here in details.

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  • Online Selling: 3 Reasons Your Shoppers Don't Buy

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    Nowadays SEO is so popular and many merchants are determined to increase traffic to their websites. Moreover, there is an opinion that increased traffic means that more users purchase products from their store. But it can be fundamentally wrong. Why?  Sometimes visitors don't make purchases.  Here's what you need to know to stay in the winning seat of success.

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  • ECommerce Trends - Hot Online Store Summer Time Strategies

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    Summertime is getting closer and closer and all professional merchants know that this period has a lot of peculiarities. On one hand, there are many threats to declining in sales, but, on the other hand, there are a lot of opportunities to sell more if all the features of this period are considered and an online store is prepared for E-Commerce summer trends. Let’s review the main summer trends and possible activities that can help to make e-commerce business more successful in summer.

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  • Pop-Up Ad Marketing - 5 Effective Strategies for ECommerce

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    If you search for information concerning pop-up ads on Google, you will discover a lot of results such as “pop-up blocker” or “how to disable pop-ups”. Many websites use these types of ads and, on one hand, it is a very useful marketing instrument because it guarantees that visitors definitely see your ad message, but, on the other hand, most ads that pop up annoy people and they want to block them. In this article, we will identify "how to" make effective ads that pop up.

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  • Shopping Cart Abandonment - 7 Reasons Why [Infographic]

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    Statistics show that the situation concerning abandoned carts in e-commerce has not changed for 10 years and there is a huge potential for increasing sales here. Very often, the reasons why people do not complete a purchase are simple and it is possible to avoid this problem by improving some processes. We recommend paying attention to our article One Step Checkout. Tips to Make it Better, because a lot of abandoned carts happen precisely because of mistakes in the checkout procedure.

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  • Semantic UI Kernel for Magento ® Online Store

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    From our experience, we know that there are a lot of SEO questions from merchants concerning the structure of their online store, effective URLs, Titles, H1 and so on. And the situation is that even the most professional developer for Magento ® cannot answer such questions correctly. Why? Because only certain online store clients know the real truth. In this article, we’d like to provide the algorithm of the semantic UI kernel development which can help us address the most problematic SEO issues and give us more hints how to make Magento ® online store more profitable.

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