Blog

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  • Ecommerce eMail Marketing: 10 Organizational Tips for Amazing Campaign

    img_email_marketing_GoMage

    Needless to say that email marketing is one of the most effective channels which allow delivering necessary information to customers and increasing sales. But it is only possible if you know how to do this.

    Any effective e-mail campaign can crash and have a long negative influence due to an improper organization. Further, we will take a closer look at email marketing and identify the most important aspects of making this channel as effective as possible.

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  • Magento Update: What's New in Magento 2.1?

    Magento Community Edition 2.1.0

    In the beginning of this month, there was a release of the new Magento ® 2.1. The version 2.1.0 is now available and it includes some improvements and corrections in the functional part of the system.

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  • Fresh Content: Important Peculiarities for Online Stores

    img_fresh_content

    Online store owners may face a problem with content updates. On the one hand, there is a recommendation to publish fresh content regularly, but on the other hand, there are a lot of static pages in an online store with relevant information which does not need to be updated. Let's take a closer look at this problem and try to identify what should be updated, how often and why it is important.

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  • Magento Issues: 6 Magento Issues And How To Resolve Them

    Magento Issues

    There are some issues with Magento ® and we offer solutions to the common issues that you might face. Before going into the details of issues and their solutions, you should know the first hand and general approach for many solutions. That is to clear cache in Magento ®. In order to clear cache, go to your Magento ® Installation directory and delete the /var/cache folder. This may solve many problems. Now we move towards specific problems and their solutions.

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  • Online Store Solutions: Enhancing Usability Tips

    Usability of Online Store

    E-commerce market has intense competition and the reality is that competitive companies are just one click away. Moreover, the situation is changing so fast that weak online stores may become more powerful in the short run, so if a merchant wants their store to survive they must always “keep an eye on the ball”.

    One faultless way to keep the market share and not to lose customers is to carefully enhance the usability of online store solutions and make it as comfortable for purchasing online as possible. In this article, we will look at a few tips that can be easily implemented for improving the situation.

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  • Data Migration - Magento ® Tips and Tricks

    Data Migration

    After Magento ® 2 launched, the interest in Magento ® migration tips rose. There are different opinions regarding what is better for e-commerce business: SAAS technologies or open source solutions. And there is no clear answer to this question. It always depends on the situation and business objectives.

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  • E-Commerce Packaging and Wrapping Tips

    img_wrapping_and_packaging_GoMage

    Product packaging and wrapping are used in logistic processes to deliver products safely and without damage. The fact that the delivered product is packed is perceived naturally and sometimes we do not even pay attention to this. However, packaging/wrapping services may perform a much wider range of functions and even help to boost sales and build customers’ loyalty. Further, we will review some ideas to make this topic clearer.

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  • Bad Reviews: Turn Negative Experiences To Positive Outcomes

    Bad Reviews

    It is obvious that any online store should be socially active and communicate with its customers. One of the channels of communication is the reviews which users may place in an online store or on third-party sites. The influence of positive reviews and comments works great and helps online business a lot. But the negative reviews in e-Commerce are often perceived as evil and something that will prevent sales. Lets, try to understand whether or not negative reviews are so dangerous and how they really affect the potential buyers.

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  • Blogging Benefits - 7 E-Commerce for Store Owners

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    You might be surprised but no matter how many online blogging benefits exist there are a lot of online stores that don't have their own blogs. This may happen if a website’s main purpose is to sell products and there is no urgent need to add blog content. But it is important for merchants to understand all the benefits that the online store can get from the blog. Some advantages are described below and may bring new ideas for using blogs in your e-commerce business.

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  • HTTPs vs HTTP - To Move or Not to Move?

    Img_http_https_GoMage

    Back in August 2014 Google informed everyone that switching the website from HTTP to HTTPS will give the site some SEO advantages and a minor ranking boost. And what can we see now in 2017? There are a lot of sites which still use the HTTP-protocol and are not in a hurry to change it. Let’s review the situation in detail and try to analyze why moving to HTTPs is really important.

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