The most popular classification of search queries suggests their division into transactional, informational and navigational. It was announced in 2002 and since then has been widely used by marketing and SEO specialists to understand customers’ behavior. In the Google Search Quality Rating Guidelines there is an interpretation of this classification which makes it easier to remember.
Needless to say that email marketing is one of the most effective channels which allow delivering necessary information to customers and increasing sales. But it is only possible if you know how to do this.
Any effective e-mail campaign can crash and have a long negative influence due to an improper organization. Further, we will take a closer look at email marketing and identify the most important aspects of making this channel as effective as possible.
In the beginning of this month, there was a release of the new Magento ® 2.1. The version 2.1.0 is now available and it includes some improvements and corrections in the functional part of the system.
Online store owners may face a problem with content updates. On the one hand, there is a recommendation to publish fresh content regularly, but on the other hand, there are a lot of static pages in an online store with relevant information which does not need to be updated. Let's take a closer look at this problem and try to identify what should be updated, how often and why it is important.
There are some issues with Magento ® and we offer solutions to the common issues that you might face. Before going into the details of issues and their solutions, you should know the first hand and general approach for many solutions. That is to clear cache in Magento ®. In order to clear cache, go to your Magento ® Installation directory and delete the /var/cache folder. This may solve many problems. Now we move towards specific problems and their solutions.
E-commerce market has intense competition and the reality is that competitive companies are just one click away. Moreover, the situation is changing so fast that weak online stores may become more powerful in the short run, so if a merchant wants their store to survive they must always “keep an eye on the ball”.
One faultless way to keep the market share and not to lose customers is to carefully enhance the usability of online store solutions and make it as comfortable for purchasing online as possible. In this article, we will look at a few tips that can be easily implemented for improving the situation.
After Magento ® 2 launched, the interest in Magento ® migration tips rose. There are different opinions regarding what is better for e-commerce business: SAAS technologies or open source solutions. And there is no clear answer to this question. It always depends on the situation and business objectives.
301 redirect vs 302 redirect concepts have similar functions and are used by webmasters for approximately the same purposes. But they can have a variety of interpretations for search engines, and because of this, an online store needs the correct implementation of redirects. Let's take a closer look at how and when redirects can be used in e-commerce.
Product packaging and wrapping are used in logistic processes to deliver products safely and without damage. The fact that the delivered product is packed is perceived naturally and sometimes we do not even pay attention to this. However, packaging/wrapping services may perform a much wider range of functions and even help to boost sales and build customers’ loyalty. Further, we will review some ideas to make this topic clearer.
It is obvious that any online store should be socially active and communicate with its customers. One of the channels of communication is the reviews which users may place in an online store or on third-party sites. The influence of positive reviews and comments works great and helps online business a lot. But the negative reviews in e-Commerce are often perceived as evil and something that will prevent sales. Lets, try to understand whether or not negative reviews are so dangerous and how they really affect the potential buyers.
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