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Latest Magento Headlines, GoMage Updates and eCommerce Best Practices

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  • Tips on Packaging and Wrapping in E-Commerce

    img_wrapping_and_packaging_GoMage

    Product packaging and wrapping are used in logistic processes to deliver products safely and without damage. The fact that delivered product is packed is perceived naturally and sometimes we do not even pay attention to this. However, packaging and wrapping services may perform a much wider range of functions and even help to boost sales and build customers’ loyalty. Further we will review some ideas to make the topic clearer.

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  • Positive Effect of Negative Reviews in E-commerce

    img_negative_reviews_ecommerce

    It is obvious that any online store should be socially active and communicate with its customers. One of the channels of communication is the reviews which users may place in an online store or on third-party sites. The influence of positive reviews and comments works great and helps online business a lot. But the negative reviews are often perceived as evil and something that will prevent the sales. Further, we will try to understand whether or not negative reviews are so dangerous and how they really affect the potential buyers.

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  • 7 Benefits That Online Store Can Get From its Blog

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    You might be surprised but, no matter how popular is blogging, there are a lot of online stores that don't have their blogs. It may happen so when website’s main purpose is to sell products, there is no urgent need to add blog content. But it is important for merchants to understand all the benefits that the online store can get from the blog. Some advantages are described below and may bring new ideas for using blogs in e-commerce business.

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  • HTTPs vs. HTTP. To move or not to move?

    Img_http_https_GoMage

    Back in August 2014 Google informed that switching the website over to HTTPs will give the site some SEO advantages and a minor ranking boost. And what can we see now in 2016? There are a lot of sites which still use an HTTP-protocol and are not in a hurry to change it. Let’s review the situation in details and try to analyze why moving to the HTTPs is really important.

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  • 4 Hints What You Can Get From the Internal Online Store Search Requests

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    Many online stores have an internal search which allows visitors to type in their specific requests and find necessary information or products. Of course, it is helpful. Our practical experience shows that many merchants forget to analyze this very valuable data that can give more clear understanding concerning the customers’ behavior during their visit to the online store, and how wrong they are.  In this article we review the internal search in more details.

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  • Hreflang and Canonical URLs in an Online Store

    img_hreflang-canonical_GoMage

    It is a usual practice that online stores personalize their content for different regions or countries and for such purpose, there is a special tool - hreflang tag. It was presented by Google quite a while ago, in 2011, but even now there are some misunderstandings concerning its correct implementation. Let's look into what is so specific here in details.

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  • 3 Hints Why Visitors Don’t Make Purchases in an Online Store

    img_GoMage_no_sales

    Nowadays SEO is so popular and many merchants are determined to increase traffic to their websites. Moreover, there is an opinion that increased traffic means that more users purchase products from the online store. But it can be fundamentally wrong. Why? Let’s review in details.

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  • How to Deal With Old Product Pages in an Online Store

    img_old_product_pages_ecommerce

    Each merchant has experienced the situation when certain products are no longer available for some reason. All products have been sold, there are problems with manufacturers or suppliers and the products can’t be delivered, the merchant changes the priorities in the product range and prefers to sell other products, and there are many other reasons that cause this problem. The question is how to deal with this situation. In this article we take a closer look at some tips and actions that can be done.

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  • E-Commerce Summer Trends or What to Sell During Holiday Season

    img_ecommerce_summer_trends

    Summer time and holiday season are getting closer and closer and all professional merchants know that this period has a lot of peculiarities. On one hand, there are many threats to decline in sales, but, on the other hand, there are a lot of opportunities to sell more if all the features of this period are considered and an online store is prepared for summer. Let’s review the main summer trends and possible activities that can help to make e-commerce business more successful in summer.

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  • 5 Factors to Make Effective Pop-Up Ads on an Online Store

    img_pop_up_ads_GoMage1

    If you search for the information concerning the pop-up ads on Google, you will discover a lot of results such as “pop-up blocker” or “how to disable pop-ups”. Many websites use this type of ads and, on one hand, it is a very useful marketing instrument because it guarantees that visitors definitely see the ad message, but, on the other hand, pop-up ads annoy people and they want to block them. In this article we will try to identify the golden mean to understand how this type of ads can be effective.

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