Most of us think that the micro blogging services are just the fun to communicate or the direct division of impressions, but a small business can start being promoted successfully due to this good of humanity as Twitter. Let us review how Magento store should use Twitter.
General Information about Twitter
In most cases the Twitter account management is almost a useless deal for small companies and they do not waste time and money on it. They do not manage it systematically (when someone remembers about it, then he shares it with his friends in the network). You should understand that such a Twitter is simply useless for your customers and they will not subscribe to it and follow news increasing the target audience and the quantity of the regular customers with it.
But you should remember that every rule has its own exception. In some cases Twitter can become an additional tool of the communication with the existing customers of the company. Due to it you will be able to increase the sales successfully and raise the traffic of your Magento online store.
Every person, manager, consultant, the owner of a company can manage a Twitter account.
There are 4 strategies in an online store which are the most successful and productive. Let us review them:
1) Emphasis on Announcements
You can create an additional news ribbon periodically publishing the product announcements, which are planned to appear on your shelves, new menu items, the products which should appear by a certain date. It is a very successful strategy for Magento stores with souvenirs, gifts, books.
This strategy is considered for the business in which the repeated sales do not often appear and the seasonal variations do not touch it. Remember, more interesting the announcement is, more customers and reposts appear.
2) Emphasis on Internal store life
You should write not only the announcements, but also the news about the company, for example, persons who have the birthday parties today or tomorrow, where your company is going during your winter vacation and so on. It is the wider version of the announcements emphasis. If you use a non-standard approach in the communication with the customers, you can also fill in Twitter with the jokes or tricks on your colleagues and friends.
3) Useful content relating to the company's services
If your company provides any individual B2B services (a site creation or consultation in the sales sphere, the extension sales such as GoMage company does), then you need to promote the specialists of the company maximally. A personal Twitter is appropriate for this purpose. You can write about your work, examples of your projects, customers and portfolio there. Manage your personal blog and tell your friends about the updates in Twitter.
4) Useful content relating to topic
You can find a thousand of the useful articles which will help you to learn precisely a certain topic in Twitter. What does prevent you from writing articles for the micro blog service? It is a brilliant idea for the companies, the services of which demand the detailed description (the installation of a climate technology, the sale of phones and other electronics, etc.)
We advise you to choose the strategy which is the most appropriate in your case and use it for attracting potential customers in the Magento online store. If you can’t cope with it yourself, you can address a special agency which promotes online stores. You can discuss it in details on our GoMage forum http://magentoforum.com/.