Five basic methods of Search Engine Optimization techniques.

We have already reviewed various optimizations methods on our blog. In this article, we will discuss 5 basic ways of site optimization with the help of in-built Magento ® options:

1. For search engines, optimized URLs are those which do not contain /index.php. Magento ® system configures index.php by default creating URLs like /index.php/category/product. In order to remove index.php from the URL, it is first necessary to go to System – Configuration – Web – Search optimization (SEO) and then enable Web Server Rewrites.

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The way your site page looks like in search results is very important for increasing the volume of sales for any online store. When the information about a site or a product is displayed professionally via rich snippets in search results the number of users who click the site URL will significantly increase, thus attracting more potential customers to your site. Creation of a quality view is possible with the help of integration of Magento ® with various snippets. Before the snippets are used the search results page will look as follows, by default:

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Successful online merchandise depends on various factors and even the smallest details must not be ignored, as they can directly affect the operation of your store and the sales volume. The quality of a product image is one such factor. Most customers usually evaluate the product by its image on your site. So, if the image is not attractive or of low quality the clients will most likely prefer to look for necessary products elsewhere.

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Magento ® system offers the widest opportunities for online store owners. There are many functions which are available in the system by default and do not require any additional extensions for Magento ®.

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One of the parameters an online store sales level depends on is how simple the ordering process is. For security reasons, some online stores allow making orders for registered customers only. How can we make a user stay on the product page which they wish to order after they login or register on your site? Such configuration is possible in Magento ® backend without any additional extensions for Magento ®.

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Sometimes different product groups or categories require an individual set of attributes. In this article, we will review how to change a set of attributes for existing products without additional extensions for Magento ®.

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Magento ® is one of the most popular systems for online store creation. It has gained users’ trust not only due to its wide possibilities and various configurations but also due to its high security. Nevertheless, there are skilled programmers who try to hack Magento ® online stores and, unfortunately, they succeed.

One of the first steps to protect your business is changing the admin panel login URL. The most widely-spread URLs are those like http://domain.com/admin or http://domain.com/administrator. That is why the stores with such URLs are hacked most frequently.

So, it is recommended to make the admin panel URL as unique as possible. Let us review how to make this happen. This does not require any additional extensions for Magento ®.

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The animated banner is a good marketing tool. If it is used, the first thing your store visitors see will be the most profitable and interesting offers. However, sales and discounts are changing so it is necessary to update the slider from time to time.

In order to modify it, you should go to the admin panel, open CMS -> Pages-> Homepage. In Content tab, you can view and edit the code of your slider. This line contains the slider name:

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Magento ® is one of the biggest eCommerce platforms available for building storefronts. Due to its wide range of possibilities, it has been selected as an online store base by such well-known brands as Samsung, Lenovo, Olympus, Gucci, Skype and many others. Using the customization of extensions for Magento ®, templates and blocks, this engine can satisfy the requirements of online stores of most any scale. According to alexa.com analysis, Magento ® has taken the first place among the most popular online store platforms.

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Despite the fact that the Magento ® administrative panel is quite large and complicated the configuration system in it is very simple. Let’s start from the beginning and figure out why we need it at all.

Configuration system is a universal place where system variables are stored, including modules and plug-ins.  Should you need to modify some of your extensions for Magento ®. And this will only be possible due to the configuration system because it allows you the ability to not only read the files but modify them. This makes the configuration system so required and appreciated by the users of Magento ®.

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