Professional merchants know how rapidly the economic situation is changing. Short-range pressing goals or daily tasks of lesser importance are able to draw the attention and effort away from more significant purposes. So, it is essential to keep track of a progress and determine the necessary changes that should be implemented urgently to develop e-commerce business successfully. For this, you need to identify the main eCommerce metrics for your online store that strongly affect results.
Nowadays as e-commerce marketing becomes more and more competitive as merchants use all opportunities to attract clients. One of the ways to stand out among competitors is offering some additional service with the products in your store. Service is quite different from a physical product and its features can greatly influence consumers’ behavior.
It is a fact that many purchases are unplanned and even unexpected for buyers, as the decision-making process may only be based on feelings and emotions. In ordinary offline shopping, this can happen when a person sees something interesting in a shop window and then, at one moment, decides to buy this thing. This is called an impulse purchase.
Could the same happen in e-commerce?
Yes, of course. Online shopping can be even more dangerous for shopaholics than a usual shop.
Even if you are a professional merchant and your online store works like a “Swiss watch”, from time to time you have dissatisfied customers. There are different circumstances, different people, and there may be many factors that cause poor service. This is the reality and it is not possible to be an ideal merchant for everyone everywhere.
Each online store has its own criteria for customers’ segmentation. Creating the segments, we can understand some distinctive features of a particular group of people and determine the specificity of communication with them. In this article, we will review two segments – B2B and B2C clients, and we will try to analyze some important characteristics of these segments for the e-commerce market.
Search engines play a huge role in e-commerce. On the one hand, they dictate “the rules of the game”, but on the other hand, they give a lot of opportunities. In this article, we’d like to review some basic information about Search Engines Optimization (SEO) of Ecommerce product pages in Magento ® online stores. Most of the SEO advice will be clear for merchants who are not SEO specialists, so they can even implement some changes by themselves.
With a Secure Trading payment gateway you get a fast, affordable and reliable online payment process and your customers experience a smooth and secure transaction when they shop.
Magento layered navigation is like a guide which helps your potential customers to find what they need. Very often it never occurs to online store visitors that they use the navigation process. If it is convenient they take it for granted.
Customers’ behavior involves usage and disposal of products being purchased as well as the analysis of the manner in which shoppers are buying. Product usage allows determining the best product positioning or finding new opportunities to increase consumption.
According to the reports, about 60% of online shoppers will go away from your online store even if they are ready to buy and have enough money for the purchase. In 2014 the abandoned carts contained orders to the amount of four trillion dollars.
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