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Make My Blinds: Scalable Magento 2 Development for the UK’s Leading Custom Window Covering Brand
Explore how GoMage helped Make My Blinds boost performance, streamline operations, and expand across a global brand group.
Key Results
2×
faster site speed after performance optimization
+121,450%
increase in blog pageviews
+511.51%
increase in average time on blog pages
3×
faster order delivery and deployment
+45%
traffic increase
+47%
growth in unique page views
Project Overview
Make My Blinds, a leading UK supplier of custom-made window coverings, partnered with GoMage to solve longstanding performance issues and prepare the website for future growth. Over three stages, we optimized core performance, improved customer experience, and redesigned the entire system to serve as a template for all websites in the Mzuri Group, a global window coverings brand portfolio.
Challenges & Pain Points
- Slow server response times and poor Google Lighthouse scores
- Outdated JavaScript libraries and unused code modules
- Manual order management and limited supplier integrations
- Need for a scalable system to support expansion under the Mzuri Group umbrella
Results & Outcomes
Site Performance Optimization
x2 Faster Website
Server response times reduced from 2 seconds to 100-150ms; Lighthouse score improved from 45 to 92.
Content Engagement
121,450% Boost in Blog Pageviews
Migration and customization of Magefan blog significantly improved content visibility.
User Behavior Improvements
511.51% Increase in Time on Page
Better UX, intuitive navigation, and improved site search led to deeper content engagement.
Operational Efficiency
x3 Faster Delivery Pipeline
Order automation through direct supplier integration accelerated deployment.
Traffic & Visibility
45% More Traffic
Enhanced SEO, content performance, and page indexing increased organic traffic.
Product Discovery & UX
47% Growth in Unique Page Views
Custom product filters, banners, and promotional tiles improved browsing.
Solution
1
st
STAGE
Stage 1
Performance Troubleshooting & Fixes
Challenge
Unstable site speed and response times, caused by outdated scripts, full-page caching issues, and unused code.
Solution
We removed outdated modules, cleaned the codebase, and resolved full-page caching issues. JS libraries were updated and redundant scripts removed.
Outcome
Response time reduced to under 150ms. Google Lighthouse score rose to 92.
2
nd
STAGE
Stage 2
Custom Functionality & Automation
Challenge
Manual supplier management and inefficient search & content systems.
Solution
We integrated and customized Algolia Search, migrated and extended the blog using Magefan, and automated supplier order flow.
Outcome
Search accuracy improved, content visibility soared, and supplier coordination became instant and error-free.
3
rd
STAGE
Stage 3
Scalable Platform for Mzuri Group
Challenge
Transitioning Make My Blinds into a core system for all Mzuri Group websites.
Solution
We upgraded the platform to Magento 2.4.2, implemented PHP and server checks, customized Algolia for SEO-based filtering, redesigned the UI, and created reusable components for all regional sites.
Outcome
Zero order losses, improved indexing, reusable architecture for 12+ global companies, and seamless UX across devices.
The Make My Blinds collaboration showcases how Magento 2 can evolve into a global architecture foundation. With performance boosts, automated workflows, and scalable infrastructure, GoMage enabled Make My Blinds to scale from a single UK retailer to the central development platform for a multi-brand international group.
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