Did you know that Gartner named Magento a leader among digital commerce platforms for the third consecutive year?
Over 260,000 companies rely on Magento in their eCommerce operations. The market share has reached the mark of 29,89% and continues to grow.
What can be a better indicator that Magento has a huge potential and is recognized as a valuable asset among sellers?
Many business owners ask why to use Magento, and what are the benefits of utilizing Magento for eCommerce? The reasons for you to be interested in the platform are numerous, and we are going to review the key points. The article unveils the following aspects:
- What is Magento specifically?
- Magento features and benefits
- benefits of using Magento for eCommerce
- who uses Magento eCommerce
What is Magento?
Before moving to the benefits of using Magento for eCommerce, let’s first learn what Magento is.
Magento is widely known for being an open-source eCommerce platform. It was designed to provide online store owners with all the necessary features to build and customize the online store. Magento is often called the most flexible shopping cart system, which allows controlling the storefront look, content and features easily. Magento is a feature-rich platform that streamlines eCommerce operations and provides sellers with ready-to-use marketing, SEO, product-management, and other tools, offering the omnichannel experience to the merchants.
Magento often becomes a starting point for small online businesses which then gradually grow from a dozen products to thousands of different items. Seamless scalability ensures that even stores that face rapid growth will not come to the point where further growth of their shop won’t be possible due to the limits of the platform they’ve been built with.
The solution allows for a high level of customization of storefront design and features, making it possible to create really unique stores. The more tweaks and changes a store requires, the more coding experience is required for the task. That is why many eCommerce companies rely on Magento development vendors for the creation of their stores.
Let’s move on and learn why using Magento is beneficial for an eCom business.
Who Uses Magento eCommerce
Magento is a recognized name among electronic commerce business owners. You can easily find a lot of websites – small, medium, big, ant enterprise-level – which are built with the platform.
So, who uses Magento for eCommerce? Here is a shortlist of companies which rely on Magento in their eCommerce projects:
- Lenovo
- Ford
- Samsung
- Nike
- Christian Louboutin
- Olympus
- Vizio
- Nestle
You have probably visited a store or two without realizing that they had been built with Magento. The provided customization tools help to make them different with a unique touch of the brands that utilize Magento.
Why Use Magento: Top 10 Benefits of Using Magento for eCommerce
Why use Magento?
As soon as business owners decide to build an online store, they face the major challenge of choosing an eCom platform. It is a tough task finding the right one as the solutions are numerous and differ in many ways. But you have made the first step in the right direction. It is time to get a look at the main Magento features and benefits.
- Open-source
If you ask anyone why use Magento, you will probably hear about it being free and open-source. These are often named among the main benefits of using Magento. Magento Community Edition is totally free-of-charge and anyone can use it to their advantage.
The installment process is quite quick and does not require a dedicated technical background. If you do not have any previous coding experience and technical knowledge, it can even build a very basic store. In the long run, it will help you save a lot of money.
At the same time, there is an opposite side of the coin. Anyone can make changes to source code and bring in the feature which might be required for a specific online store. However, to work with extensions, add new features, and explore the whole potential of the ones Magento offers out-of-the-box, deep technical knowledge and knowledge of PHP is required.
- Broad community and support
A broad developers community makes the platform especially attractive. Magento Community is always ready to provide assistance and help if developers encounter problems. There are a lot of topics on dedicated forums where programmers can find an answer to almost any question. If you are wondering why to use Magento, the broad community can become the main reason to start utilizing it. You also will not have problems with hiring Magento developers.
- eCom-centric
This is the main characteristic of Magento, as it was created with eCommerce needs in mind to address all the possible problems and tasks which an online store owner may only encounter.
All of the features of the platform are created to streamline operations. It offers almost anything that a store owner might require, from plugins and extensions to the support of multiple payment gateways, languages, and currencies. It is another reason in favor of using Magento.
- High-level scalability
Scalability is one of the main Magento strengths. The platform keeps up with all your tasks and rapid business expansion. Even if you start as a small online retailer, with the growth of your business, you can upgrade to Enterprise version of the platform and bring the performance of an online store up to your needs.
If you need some intricate functionality, you can either use ready-to-install extensions or hire experienced developers who know how to scale an online store efficiently and utilize all Magento 2 eCommerce features to the utmost.
- Unprecedented performance
Magento is leading the game when it comes to performance issues, whether you are working with a small store or a one with thousands of product positions. One of the leading Magento features is the ability to provide high performance of a website with minimal server resources.
- Multi-store
If you are thinking about why use Magento in your business, these two benefits will win you over. In case you need to manage a few online stores, you can manage products, billing, and customer information from a single admin dashboard. Magento allows creating multiple stores on the same backend.
In the long run, multi-store support saves business time and money. What is more, it is possible to configure the whole store or its elements to any language you want. You can also set all the stores for multi-language support.
- Customization
Magento is different from Shopify and other eCommerce platforms, thanks to the high level of customization. While its competitors offer various themes, they all seem very alike. With Magento, it is possible to create a unique storefront for your eCommerce business that will stand out among competitors.
If you are asking yourself why use Magento instead of any other solution, customization distinguishes it from competitors.
- Painless integrations
Magento sets businesses that want to grow as its target audience. Painless integration with third-party services simplifies the process of adding new functionality or enhancing the existing one. It is possible to integrate a Magento store with payment options, shipping, tracking, transportation services, Google Analytics, Google Shopping, and other services.
- SEO-optimized
SEO has not yet yielded its position as an essential part of any eCommerce business, and Magento is famous for being an SEO-friendly platform. It has a lot of SEO-oriented built-in features that are designed to help your online store rank higher. With Magento, you can easily add URLs, tags, descriptions, sitemaps, etc. to your websites. If you are still not sure why to use this eCommerce platform, Magento SEO optimization should add to its value.
- Mobile commerce support
The support of mobile commerce is available for Magento Community and Magento Enterprise versions. By creating a store with the platform, you provide visitors with exceptional user experience for both mobile and desktop. You can either choose from the available ready-to-use responsive themes or create your own unique one.
- PCI compliance
When we talk about why you should use Magento, we cannot ignore the fact that it is a very secure eCommerce platform. Magento Enterprise Edition has a Secure Payment Bridge integration, which makes it PCI compliant. Store owners can implement SSL certificates and provide users with secure transactions. In the long perspective, buyers feel more secure when making purchases at such stores, which can lead to an increase in sales.
Why Use Magento: Concluding Thoughts
Is Magento a good eCommerce platform?
The question is popular among business owners who only explore the idea of building an eCommerce website with Magento. The statistics indicate in its favor, so does the set of provided features.
If you decide that the benefits of using Magento for eCommerce are enough reasoning for choosing it, consider hiring a professional team of developers who will take on the task and deliver your online store within record time.
