Shopping Engines: GoMage Feed Pro Available for Magento ® 2

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Comparison shopping engines play a significant role in driving eCommerce market and defining the trends in its development.  These are attractive platforms to present products to millions of users and increase sales in a short period.

Millions of target customers are searching for attractive prices on different products on Google Shopping, Amazon, eBay, Nextag, Shopzilla and others every day. This provides a huge number of possibilities for online merchants but, on the other hand, strong competition creates certain threats.

If you list your products on a shopping engine, you may have immediate results. The product may be sold in a few minutes after it has been published. But you still run some risks because you must pay for each click or the number of impressions. Here we want to review some channels and their features that you should consider.

Why shopping engines are so popular with online users

Online shopping gives a lot of benefits for both merchants and users. But why do users choose to use a shopping engine? Here are some reasons:

  • Convenience: Customers can shop at any time and receive the latest information. To be successful in sales, merchants must monitor and update the product information on these sites.
  • Comparison: A shopping engine consolidates thousands of offers by different sellers which is very convenient for customers. The ability to compare prices of different merchants is only one of the important advantages. Customers can compare reviews, the duration of presence on the platform, product range, quality of content, and so on.
  • Wide choice and great probability to catch a good offer: Typically, there is a high level of competition on such websites which also creates advantages for visitors. In the battle for customers, merchants are forced to offer more attractive prices.
  • Real reviews: This is a very important point. Customers can be sure that these are real customer reviews. And those merchants who have a positive rating are more likely to attract other online shoppers.

Seemingly everything is simple

Most comparison shopping engines have the same principles of work: you need to create and upload Comma-Separated-Value file (CSV) or XML file to the site feed, and after this, your items will be displayed to users. It is very important to specify the necessary product information, such as:

  • SKU – a product code
  • Name – a product name
  • Description – a product text description
  • Category – product category where you’d like to display your product (For example; clothes > MEN > T-shirts)
  • Price
  • Product URL

Different  engines have their own specific features and requirements to the data feed file you need to create. Sometimes it is not so easy to do.

GoMage Feed Pro for Magento ® 2

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For Magento ® online store owners, GoMage company provides a special Feed Manager extension which is now available for Magento ® 2 version. GoMage Feed Pro for Magento ® 2 has been released recently and this extension has a lot of important improvements to offer.

In this new version, you can use your conditions to select products and generate them into your feed file. Each feed file can be edited, so you can change your criteria and update the data you want to list in the shopping engine.

The time for the feed creation has been reduced significantly. It takes no more than a few minutes to prepare your data feed file in the desired format.

It is easier to work with the extension now because the new interface is more user-friendly.

There are lots of useful features, such as email notifications, auto-upload schedule, low memory server optimization and many others.

GoMage Feed Pro helps you to work with several engines and save your time on routine operations. Read more here.

Once your data is placed and processed by the shopping engine, your products are displayed on their websites to a huge number of online users.

A lot of shopping engines use Pay-to-Play models. When a user clicks on your product, they are sent to your online store and you are charged for this user activity. There is clearly no guarantee that the user will make a purchase, so you must calculate how much money you are ready to spend for this channel in advance.

To find out which shopping engine to choose, consider the following statistics.

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As you see, Amazon is the leader among the websites where people prefer to shop in the USA. It is interesting that until quite recently there were 2 main programs on Amazon:

  1. Amazon Marketplace
  2. Amazon Product Ads.

But in December 2015, Amazon stopped the Product Ads program even though it was very popular with merchants and convenient for online shoppers. The decision was based on Google’s entry into this market as it won a strong position in Product Listing Ads.

Let’s review some other players in this market.

img_alexa-rank_shopping_engines The lower Alexa Traffic Rank is - the better it is for the site.

Using Alexa Traffic Rank, you can analyze the traffic of each site and predict the number of users you can attract. If you search on Google, you will find a lot of articles describing pros and cons of different shopping engines. Most likely, you will come across the fact that there are different opinions about which one is better.

There is no single answer to the question of which shopping engine you should choose as it depends on too many factors.  Some websites will work better for the types of products that you sell over others.

For example, if one shopping engine presents many products of your competitors, this may be a sign that there's a lot of potential customers available on that platform. But you have to compete and it is not an easy process.  Therefore, you may want to consider another website where the competition is lower.

You should use all opportunities and check all possibilities to find the answer that works best for the growth of your company.