Real Examples And Real Results of PWAs Built by Marketers

Having a fast and mobile-optimized website is crucial for any modern online business. Slow page load time combined with the poor customer experience and design may easily destroy shoppers’ desire to even stay on the website.

Even though creating a native app is a good way to provide a fast and comfortable user experience, there is a way better option. And it’s called PWA — Progressive Web App.

We have collected some PWA examples that illustrate the effectiveness of the PWA technology and shed light on its key benefits for eCommerce businesses.

In this article, you will discover:

  • what progressive web apps are
  • benefits of progressive web apps
  • successful PWA examples
  • GoMage’s PWA case study

Let’s get it started!

The material below is almost entirely based on a video lecture by Leigh Hamer. You can watch the video alone, but we highly recommend reading the article, since we have added extra useful information and more examples.

What are Progressive Web Apps

In short, a progressive web app (PWA) is a native app experience inside the browser. This technology brings the best of the web and native apps together.

Progressive: Each time you use the PWA, more data is cached in your browser. And when you are offline, you can browse the website and even add products to your cart.

Web: Since progressive web apps are hosted like websites, they can be accessed on any browser across phones, tablets, and desktops.

App: PWA websites function like apps. And look like apps.

The main concept of PWA is to provide users with the best in reliability, speed, and engagement.

A lot of respective analysts embrace the idea that PWA websites are the future.

Gartner’s Jason Wong predicts that by 2023, over 50% of medium to large enterprises will have adopted a low-code application platform (LCAP) as one of their strategic platforms. And by 2024, low-code application development will be responsible for more than 65% of application development activity. He also says “PWAs are an emerging technology, but they are the future of desktop and mobile web experiences.”

Forrester analyst Ted Schadler calls PWAs the “future of the web.”

Owing to its convenience and functionality, a progressive web app is undeniably the technology that will be a must-have for every business in the future.

Benefits of Progressive Web Apps

Plenty of international companies like TikTok, Lancome, Uber, Duolingo, and others embraced PWAs, even though they already had native apps. Why? Because progressive web apps have some reasonable advantages.

benefits of progressive web apps

  • Loads lightning fast. As PWAs are hosted on the web, users don’t have to wait for a download. And each time users visit a PWA, the cache system saves their data. Progressive web apps both streamline the user experience and reduce bounce rates.
  • Installable to the home screen. Again, users don’t need to download it, they can just add a PWA to their home screen and use it as a regular app.
  • Searchable. Progressive web apps are indexed by Google crawlers, like traditional websites. All users need is to know its web address.
  • Uses minimum storage. PWAs take much less storage than native apps. For instance, Starbucks’ PWA is almost 100% smaller than its iOS app.
  • Secure via HTTPS. The HTTPS protocol is a must-have today. Search engines won't rank your website high if your website doesn't use it. And users get a message saying that your website is not safe. PWAs use HTTPS bringing peace of mind to users who know that their personal data is protected.

What to discover more benefits of PWA? Read our article 9 Ways PWA Improves the UX of Mobile Shoppers.

Native app or PWA? What is better?

The creators of PWA Frances Berriman and Alex Russell described what motivated them to come up with their technology: “The idea of native apps always seemed like a regression. Walled gardens with terrible search, dubious security, and the endless tax of updates —  it felt so 1990s.”

Native app requires a lot of effort, time, and money. Developers need to create two apps for two separate platforms, push constant updates, and fix bugs. Users need to download an app, which usually uses no little storage, and frequently update it. And the thing is — users don’t want to download another app on their phone. Let’s face statistics.

51% of users don’t download any apps in a month. 40% chance of an app being deleted if it isn’t used often enough.

Adopting progressive web apps is a solution that not only makes users’ experience online easier but also benefits companies as well.

So now it’s clear: in the battle “PWA vs native” PWA is definitely the winner.

Successful PWA Examples

1. Indiana University Health

One of the largest healthcare systems in the Midwest, Indiana University Health (IUH) has embraced a PWA strategy to improve its patient experience. They have launched two PWAs: Hospital Wayfinding to help patients and their families navigate both driving directions to the hospital and inside the hospital walls, and Surgical Patient Tracker to let close ones keep track of how the patient's surgery is going.

Hospital Wayfinding

Riley Children’s Health | Indiana University Health

They've launched it at numerous hospitals. Patients can find their way from the garage to radiology or from a blood draw to another doctor's office within their massive hospital complex. The PWA alone has an average of 3000 monthly users. Not just patients use it, but their family members and visitors as well. It delivers an individualized experience on a mass scale. Hospital Wayfind gives users turn-by-turn directions from where they are to where they need to go so it makes that user feel taken care of. It also lowers the burden on hospital staff, as they no longer have to stop and help direct people.

87% of users approach the PWA on mobile. The rest 23% don’t walk around the hospital with their laptops. Indiana University Health sends flyers asking to activate the app before the appointment when patients are at home (where they use their PC), which allows them to plan the trip from their entrance door to the doctor’s cabinet.

91% of surveyed users gave a smiley face meaning that they had a happy and a positive experience with the PWA. And absolutely none of those 3000 monthly users have ever given it a negative review.

Surgical Patient Tracker

Patient Tracker PWA by Indiana University Health

Surgical Patient Tracker is another great progressive web app example. It is designed to track the status of the patients who are going in for surgery. The PWA allows patients' loved ones to know where they are throughout that process: preparing for surgery, in the surgery room, surgery in progress, or in recovery. And users don’t need to keep refreshing the tracker’s page, they receive real-time text messages or email notifications letting them know that the status has changed. Again this also lowers the burden on the hospital staff. They don't have to answer questions and direct visitors.

IUH saw an explosion of adoption of Surgical Patient Tracker, which was surely driven by COVID. When the pandemic started, a lot of hospitals restricted visitors. And with the help of this PWA they were able to remain connected to the loved one that's in surgery.

Surgical Patient Tracker had 500% more users than the old solution with outdated technology. It also had an increase of 770% more sessions. Statistics speak louder than anything: users like this PWA. IUH has rolled it out to more than 20 hospitals because of the adoption and demand that COVID has created.

2. Cummins

Cummins is a global engine manufacturer that services organizations like

marine, vessels all the way to Volvo and commercial grade trucks with their engines. The company has embraced PWAs throughout its marketing strategy in a variety of areas. They have launched three progressive web apps: Internal Event App for internal event team management, Marine Products Guide App for providing product information to clients, and Internal Training App for communication and training their staff.

Internal Event App

Cummins has a lot of logistics that need to be communicated to their team. Hence they created Internal Event PWA to provide their employees with the information they need to do their job. Also, it allows their team to schedule meetings and work asynchronously within that single source of truth.

In 2019 they got 1000 pageviews per each app. The fact that the team, of maybe like 10 or 12 persons, attends a single event and views its app one thousand times says how in demand that content and technology are. Moreover, 75% of the app users are returning visitors. And the average session duration is 2 minutes 45 seconds. All these data state that employees really adopted Internal Event App and found it vital for their work.

Marine Products Guide

Marine Products Guide App by Cummins

This PWA was created to eliminate printed guides, as Cummins wanted to be able to change information in real-time. If prices change, if availability changes, if a warranty needs to change, if there's a product recall and information that needs to be shared, it's best done in a digital format. The digital guide is up-to-date, thus there is no need to send customers new updated PDF every time anything changes. The app gives them the ability and the control to manage the customer communication on their terms and their timelines.

Internal Training App

Another great internal PWA example that was launched to provide employees with information about best practices related to hosting meetings and being a good leader, facilitating good conversations, conflict resolution, and so on. This application is behind SSO, allowing only Cummins employees to access it.

In 9 months since the launch, they have seen 3700 sessions and about 8800 pageviews. The average session duration is about 2 minutes 20 seconds. Those numbers mean that users are regularly coming in, referencing a section that they need information on, and then leaving the application. But they are returning.

Employees accessing the PWA largely on desktop (96%) while at work. But there is a small fraction of users who are using it on the go, whether that's mobile (3,5%) or tablet (0,5%). Offering the availability to have an app-like experience across all the various device types allows Cummins to engage their employee base where they are.

3. Starbucks

Discussing successful PWA examples would be incomplete without mentioning big brands. Worldwide known coffeeshop franchise Starbucks has a native app of approximately 146 MB. A massive one, right? Not many people would waste so much phone storage on a brand’s app. That’s why the company decided to adopt a Progressive Web App.

They created complete parity in functionality and they did it at a fraction of the size. They were able to skinny their PWA down from the native app to 0.4 percent of the size of that app. As a result, it loads 2 times faster and doesn't take up storage on a user's device when accessed. The PWA doubled daily active users. Moreover, they saw an increase of 65% in the Starbucks rewards registration via the web, which makes perfect sense on the business side why they did this. That is direct revenue and that's a direct ROI for Starbucks

4. GoodCook by GoMage

As a PWA developing company, we couldn’t let ourselves share successful PWA examples without mentioning our case. How can you be an expert in something if you have never done it, right? Our case with GoodCook proves that we truly know how game-changing implementing PWA is.

A part of the Bradshaw International family of brands, GoodCook is a well-known and loved company of kitchenware, cookware, and bakeware with more than 30 years of presence. Before adopting PWA, GoodCook's website used to be a recipe blog, hosted on WordPress, with a massive auditory from all over the world. They didn’t sell their products on their own website, instead, they relied on their partners and Amazon. And one day they decided to change it.

Around 75% of GoodCook website traffic was coming from mobile and tablet visitors. So the company had two objectives:

  • to convert their WordPress recipe website into an e-commerce store
  • to make GoodCook website user-friendly and fast across all platforms and devices

Bradshaw International decided to convert its WordPress recipe blog into a Magento eCommerce website. They chose us, GoMage, experts in Magento development, to make the migration. However, GoodCook didn’t stop at that. They knew they needed more than just an eCommerce website to provide their users with an excellent experience, so they decided to add Magento PWA technology to their brand-new website.

GoodCook PWA was built on GoMage PWA Storefront. The solution offers a number of benefits, such as a huge number of out-of-the-box integrations, fast performance, Page Builder, and reduced development time.

Former GoodCook blog conversion into Magento PWA storefront took just four months and a half. Our team successfully did the complex coding, assisted with the transfer of all data to the new content management system, and supported the integration of the GoMage PWA Storefront with Salsify, NetSuite, Klaviyo, Mailgun, and Cybersource.

Moving the old GoodCook blog to PWA has led to impressive results:

  • The bounce rate was decreased by over 25%
  • Average session duration grew by around 31%
  • The number of pages viewed increased by around 57%

Finally visitors of GoodCook.com can buy the company’s products directly from the website. Even more — the recipe blog posts include all products from the shop needed for the recipe.

Still don’t think your website will benefit from adopting Magento PWA? Contact us! We’ll convince you otherwise!

Final words

Progressive web apps examples in this article prove how relevant and advantageous PWA technology is. PWAs are projected to revolutionize the eCommerce industry. We're seeing more and more brands converting their websites into PWAs to perform well both on the web, on mobile, and on desktop. Fast speed, low cost, and excellent user experience — what else do online businesses need to make their website more profitable?



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Frequently Asked Questions

What are Progressive Web Apps?

A Progressive Web Application is a solution that combines the best features of websites and native applications. It’s an app experience inside the browser.

What are the benefits of PWA?

PWA loads lightning fast. You can install it on the home screen. PWA is indexed in Google. It uses minimum storage. And it is secure via HTTPS.

What are great PWA examples among big brands?

Some of the best Progressive Web Apps to check out: Twitter, Starbucks, Uber, Instagram, Forbes, Spotify. If we talk about eCommerce, George.com, Alibaba, AliExpress, Flipkart, GoodCook, and many others.

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