Advanced Navigation for Magento: Buyer Experience Made Easy

Layered Navigation plays a huge role in Magento ® store because it satisfies the customers’ needs. We suggest considering how to create navigation in Magento ® and also the advantages of Advanced Navigation for Magento ® use.

Principals of Advanced Navigation

Every site engaged in a trade or that represents any product should provide a customer with everything in order to make him understand several things:

  1. Where he is at the moment;
  2. What region is served by this site;
  3. The working time of the resource;
  4. Payment and shipping realization;
  5. How to find a necessary product.

It seems that there are not any problems with the items, but the last one often becomes a stumbling block for many customers. Of course, one person of 100 will use a standard search for their desired product, but most likely, they will not get the desired result (if only they have not entered the accurate product type, its brand/code/SKU and so on). Otherwise, a person will not find the necessary result and abandon our Magento ® store in order to check the store of your competitors. What is the simplest and the fastest way to solve navigation problems?

Magento ® eCommerce platform is rather a difficult tool for business management, but one of the most effective ones. Magento ® configuration is not a difficult thing if you have at least a base knowledge of a developer and can write a necessary code in the editor. Accordingly, we can come to a conclusion that navigation can be written manually or improved with the Advanced Navigation extension by GoMage.

The extension advantages

GoMage Advanced Navigation is an excellent extension for Magento ® to create a navigation, increase your traffic and sales. Moreover, your Magento ® sites are indexed faster by Search Engines and rated highly if you use the procedure of simplifying a product search.

The advantages of the ready-written extension are obvious in comparison with the development of your own code:

1. The main advantage of the extension is that it can adapt to any mobile devices;

2. The standard Magento ® filter can be set up only in the left sidebar, but GoMage extension can be placed both in the content of the store and also in the left/right sidebar;

3. One of the significant extension advantages is that it doesn’t provide search robots with extra ping-signals and it improves Magento ® store optimization while raising the store ratings;

4. The flexibility of the settings. There is an ability to set up filters for prices, colors and other attributes in the standard Navigation in Magento ®. But, the color filters separation is more understandable intuitively (if you want to choose a color name in the standard menu, you can see all the product hues using GoMage extension);

5. If you have found what you want and you have decided to clear your search results, you can return back all the filters to a starting position by clicking on the button called “Clear All”;

6. GoMage Advanced Navigation saves a visitor’s time. While choosing any filter you are redirected automatically to a desired group of products and you don’t need to click “Next”/”More info”/”Search” buttons. It is very convenient if customers have limited traffic or visit your Magento ® store using mobile devices;

7. Ajax technology helps to save a customer’s time and traffic because the page is not reloaded again while choosing a certain filter, but there is an automatic redirect.

If you want to purchase the Advanced Navigation extension for Magento ®, please contact GoMage company.  If you have any additional questions, you can ask our developers on our GoMage forum or leave your comments in the article.

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