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Product Types Configuration in Magento ®

The store owners running their stores on Magento ® platform often confuse the product variations and their purpose. Let us review what products in Magento ® are and what types they have.

General information

There are following product types in Magento ®:

1. Simple products;

2. Configurable products;

3. Bundle products;

4. Grouped products;

5. Digital products.

Now let us review in details why there are so many product types.

Simple products are a standard product type, it is all intuitively clear about them.

Grouped products are groups of simple products which are combined by some specific principle.

Configurable products are a more complicated type. They allow the users to choose necessary options of a product. They can be searched using specific filters. The configuration may be done for almost any kind of product: apparel, technical products, foods, etc.

Grouped products are often confused with bundle products. A bundle product is a product which consists of other products. For example, a computer consists of a system board, coolers, a hard disc drive, etc., this system cannot belong to apparel, toys or food, but a computer, loudspeakers and a monitor are the grouped product, because these products are different and united by a common principle.

There are many modules for Magento ® that work with these kinds of products in the eCommerce sphere.

Now let us get acquainted with a more detailed instruction of configuring such product types as Cross-sell, Upsell and Related.

Upsells Products

Upsell Products are so-called ‘substitutes’. Ideally, this product type is supposed to replace the product chosen by a customer as it is more expensive and gives more profit to a seller. Upsell Products are better to increase the income but not for the sales, as they create a strong product competition inside the web store. This product type is beneficial for well-developed and highly profitable stores.

Step-by-step instruction:

  1. 1. Go to Magento ® admin panel;
  2. 2. Move to Catalog -> Manage Products;
  3. 3. Find the product which you wish to combine with Upsells;
  4. 4. In the tab ‘Upsells’ check the necessary products that will be tied to the product you have chosen;
  5. 5. You can use filter to choose several products;
  6. 6. Verify that all data are correct and then configure the output positions. This will determine the products sorting order;
  7. 7. Save the changes and make sure that they are present on the main page.

 

Cross-sell Products

Cross-Sell Products are such products that are visible to a customer only after they add a product to their cart. They are similar to impulse purchases in usual shops - chewing gum, magazines, candies, chocolate, keyrings, etc., that a customer sees at the cash-desk and suddenly decides to buy.

Cross-Sell Products increase both profit and sales very well, they can be used in the new web stores as well as in the well-known and highly-attended ones.

  1. 1. Go to Magento ® admin panel;
  2. 2. Move to Catalog -> Manage Products;
  3. 3. Find the product you wish to use for Cross-sell;
  4. 4. Click ‘Edit’ that product;
  5. 5. Move to the tab ‘Cross-sell’ in the product management section;
  6. 6. Use the filter or manual input to select the product groups that will be output on the shopping cart page;
  7. 7. Check the correctness of all data and save the settings;
  8. 8. Refresh the main page;
  9. 9. Try to add the product you have just configured into the cart to check that all Cross-sells will be shown there

 

Related Products are the products that complete customer’s purchase. They may be additional components, parts, mechanisms, and many others. For instance, an LCD monitor can be completed with some care means, brushes, 3D glasses, etc. This is a very effective type of product relations for newly-created web stores as its sales are increased with the help of the products that are necessary and available for the customers. This is a highly efficient clean marketing strategy.

Step-by-step instruction:

  1. 1. Go to Magento ® admin;
  2. 2. Go to Catalog -> Manage Products;
  3. 3. Find the product to which you wish to add related products;
  4. 4. Edit it;
  5. 5. Use the filter to choose the necessary related products;
  6. 6. Complete configuration, save the settings and then reload the main page to check that all related products are there.

 

You can also search for the third party extensions for Magento ® which will show your related, cross – sell and Upsell products in the shopping cart or on the checkout page.

The product relations configuration is very important for increasing sales and profit. For a large web store it is recommended to use all product types listed above. For a small store it would be enough to use only one type, Related Products are the most efficient in this case.

If you have any additional questions please leave a comment to this article, and GoMage experts will assist you as soon as possible.

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