Google Shopping Feed Optimization: How Your Store Gets Seen

 google shopping feed optimisation

Shopping. There used to be times where people went to a brick and mortar business and found items that they would buy at a check stand. Thanks to current digital technology, everything has changed. This is what encourages companies like GoMage to create products like Free Pro which is all about optimizing your Google Shopping feed. Sounds fancy, but what is it?

That is what this article will focus on toward merchants. Not just any merchants mind you, but ones that are online and using what is quickly becoming the most popular e-Commerce platform available.

Understanding What Google Shopping Feed Optimization Is

Here’s what Wikipedia has to say - Google Shopping, formerly Google Product Search, Google Products and Froogle, is a Google service invented by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors.

Magento takes the term “online shopping websites” to a whole new level by providing their users with a highly integrated solution for displaying their catalog of products.

Here’s how the process works. First, the eCommerce merchant secures and builds their storefront. Don’t forget to optimize all your images in the process. You're leaving money on the table if you don't.

If you did all the on-page work correctly your job is done, right? Not exactly.
In fact, it has only just begun. Even with the simplest of terms, you need external backlinks to help to push your project forward. Without correctly targeted backlinks including anchor text and diversification your chances of getting to the top of the search engines will be limited.

HOT TIP: Check out the power of SEOprofiler for building backlinks and more.

Google Shopping takes into account not only the quality of the feed and whether the products comply with the Google Merchant Center policy. In addition, attention is drawn to the overall quality of the landing pages and the entire site as a whole.

What does the system pay attention to? First and foremost, check the quality of the basic information on the site:

  • the content should be written correctly and contain no grammatical, punctuation and other errors;
  • all visitors of the website should be provided with the same information, regardless of the location of the user, the device used, the browser, and so on;
  • contact information should be visible and understandable - transparency and trust are important to users;
  • most of the content and physical products on the website comply with the Shopping policy. For example, there should be no claims against them regarding copyright (unique content is still important);
  • the ordering process is transparent and clear;
  • checkout should be clear, convenient and easy for the user. Payment must pass through special services, the format “we will send you a card number for money transfer” is not allowed.

It seems that there may be too many rules. But it is important to understand: Google is trying to create a secure system for the user, a system where it will be impossible to topple the buyer. Therefore, incorrect data about the presence of goods in stock, unexpected price changes and the "muddy" payment process are extremely rebuked.

Please note that Shopping advertising policies also include Google Search Console rules and guidelines for webmasters. Therefore, for example, doorways and cloaking on the site are also unacceptable - even if they appeared by chance and without malicious intent.

google product feed optimization

Moving Up to The Google Shopping Feed

With an understanding of Google Shopping, Magento eCommerce store owners now have a couple of options. They can spend countless hours uploading all the products that they want to sale on one by one, which would be both boring and time-consuming. Or, they could get the feed tied to where they are pulling products from and let the feed do the work.

Google Shopping feeds speed up the process of getting your products online so that you can focus on more important matters like finding even more high-quality products to sell from your Magento eCommerce storefront.

GoMage understands the power of Google Shopping feeds and took it all to the next level with our Feed Pro extension. The Data Feed process for comparison shopping engines can be time-consuming and exhausting. The Feed Manager by GoMage is a special plugin that allows fixing this problem. This extension for Magento takes all the data about products in an online store and aggregates it in a specially formatted file. Then it performs all operations connected to transferring the information from this formatted file to the desired shopping engines: Amazon, eBay, Google Shopping and others. FeedPro by GoMage automates the feed files creation and export process and saves extra time for managers of the online stores.

Why Magento eCommerce Owners Use GoMage Feed Pro

Simply put, it optimizes search engines with the obvious leading one being Google.
While many merchants may think of optimization as what you do for Google and other search engines, the Feed Pro from GoMage optimizes your time so you can focus on more important matters.

HOT TIP: It matters not if you are using search engines in the US, UK, Australia, Germany, France, Japan, China, Italy, the Netherlands, Spain, Brazil or Switzerland it works the same. Further GoMage Feed Pro also serves as an amazing tool for getting products up onto Amazon and eBay.

Configuration of the product feed campaigns may take a lot of time and effort. The time and effort that could instead be spent on developing your business, searching for new products and finding new sales channels. This problem has now been solved. GoMage Feed Pro extension can be configured to automatically upload the feed file to the server of the shopping system, online marketplaces, or comparison shopping website, such as Google Shopping, Amazon, eBay, Facebook, Buy.com, Sears.com, Nextag, PriceGrabber, and many others.

These and similar shopping systems have become very popular with the online users as they allow them to search for the necessary products within one website, compare the offers from various stores and choose the best propositions. With GoMage Feed Pro you can easily export your product feeds to the shopping systems of your selection and present your products to a much wider audience all over the world.

Imagine the power of being able to get your products in front of more buyers and how that would affect your bottom line. That’s exactly what GoMage feed pro empowers you to be able to do.

New Features of GoMage Feed Pro for Merchants

Those who have worked with this extension previously may have felt it a bit slow but that is in the long-forgotten past. GoMage just made this already amazing resource 10-times faster. The upgrade also brought in smart filtering and product review feeds.

With Smart Filtering the merchant can decide which products to promote while excluding others. Being selective about what your store offers allows you to custom tailor products to your audience which will likely mean increased ROI.

GoMage added the product review feature to GoMage Feed Pro. Now you can share reviews about products as part of what you upload to Google and other search engines.

GoMage Feed Pro extension allows you to expand your marketing channels by uploading your product data directly to all popular shopping engines, online marketplaces, and comparison shopping websites, such as Google Shopping, Amazon, eBay, and many others. This is a special plugin which takes all necessary data about the products in your online store and generates a specially formatted file with that information. This file can be viewed in a browser, downloaded to your computer, uploaded to your Merchant Center with the corresponding shopping system. GoMage Feed Pro extension automates the feeding process and saves your time for new achievements.

10-times Faster than Before. The feed generation technology has been improved and now the generation process takes no more than a few minutes regardless of the number of products you need to export. Create your feeds 10-times faster with the new optimized Feed Pro extension.

Smart Filtering Conditions. Smart filtering options allow you to exclude non-profitable or out of season products from the feed file, or create the feed files with specific products only. The filtering can be done by numerous conditions based on available Magento ® attributes. Significant improvements in the filtering functionality have made this feature even more flexible and efficient.

Attribute Types. Various product attributes are used to export the products and their parameters to the feed file. The field values in the feed file can be taken from the standard Magento ® attributes, output statically or pulled from the Dynamic attributes. Parent Attribute type allows you to export the values of “Parent” products for the simple items that belong to Configurable products.

Product Review Feed. This function allows sending product reviews to required shopping engines. The feed file can be generated in XML format and all necessary variables should be indicated: review ID, user's nickname, user ID, date, title and so on. Strong coding skills are not required. Detailed instruction makes this process very simple.

Categories and Subcategories. Choose categories and subcategories to which your products should belong or map your Magento categories to the corresponding ones from the shopping systems’ lists. Assigning your products to the proper category and subcategory improves your conversion rate.

Output Type Filters. Optimize your product listings to match the search engines requirements. Remove the HTML tags from descriptions, decode or encode special characters, delete spaces in product names and many more.

Multiple Attribute Values Per Cell. Not only for XML! Include multiple values for a single attribute for CSV and TXT files using Prefix and Suffix functionality in the feed Content Settings.

Adapted for Slow Servers. Special options of the Feed Pro extension can be used to optimize the generation process on slow servers. You do not need to worry about the downtime of your server.

Google Shopping product feed optimization

Feed Conversion Rules

Feed conversion rules help you more easily and quickly make massive changes to the data feed. They are suitable for changing the name, description or any other attribute. Particularly relevant rules for online stores with a large assortment, where manual filling of the feed takes a lot of resources. A more detailed feed in turn will help Google to more effectively manage your advertising.

How to use the available operations is a matter exclusively for each PPC specialist. The search for new ways to automate manual labor depends primarily on the specifics of the work, the state of the campaign at the moment, the quality of the current feed, and so on.

Concluding Thoughts About Google Shopping Feeds

Magento store owners would be amiss to ignore Google in today’s world. That’s why so many love the power of Google Shopping. Unfortunately, there are limits if you're going to build your store one product at a time.

That’s why feeds like the one that GoMage brings forward are so important. Not only do we increase your ability to bring even more products to your audience, but you can do so within a very timely process. Save your time and allow the professional team to promote and develop your business and increase your income in a very short time.