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Concourse Team Express: Website Support and Performance Optimization
A complete eCommerce transformation that improved speed, stability, user experience and conversion across multiple sports equipment brands.
Key Results
15%
increase in revenue
x3
faster average page speed
100%
up-to-date Adobe Commerce solution
Location:
United States
Industry:
E-commerce, Sports Equipment and Apparel
Project Overview
Concourse Team Express operates several leading online stores for baseball, softball and general sports equipment. Since 1990, the company has been known for high quality gear and exceptional customer service.
By 2022, their websites had accumulated outdated code, slow performance, design issues and more than sixty extensions requiring updates. The platform was still running on Magento 2.3.5 with significant performance bottlenecks, UX challenges and search issues.
Our team joined to provide continuous website support, raise performance, update Adobe Commerce, improve the interface and streamline technical functionality. The result is a state of the art, revenue focused eCommerce ecosystem that loads quickly, converts better and supports long term growth.
Challenges & Pain Points
- Deprecated platform
The website was built on Magento 2.3.5 with outdated code and unsupported extensions. - Slow performance
Page load times were inconsistent and failed to meet modern performance benchmarks. - UX and design issues
The outdated layout and category structure led to poor customer journeys. - More than sixty outdated extensions
Dozens of modules required updates or replacement. - Search problems
Custom code caused search functions to break and return inaccurate results. - Complex order and inventory integration
The client needed smoother processes with NetSuite and B2B express ordering.
Solution
1
st
STAGE
1. Magento Support and Cleanup
- Updated category structure, fixed bugs and reorganized the product catalog.
- Released updated reward points and extension features to improve engagement.
- Fixed search problems and implemented frontend adjustments for smoother browsing.
- Repaired cron and checkout issues for more reliable order processing.
- Applied security patches for a safer shopping experience.
2. Code Optimization and Performance Improvement
- Removed outdated code, modernized backend logic and aligned with Adobe best practices.
- Improved CLS from 0.46 to 0.02, achieved all green metrics for LCP, FCP and CLS.
- Prepared a detailed performance roadmap for ongoing optimization.
3. Platform Upgrade and Extension Update
- Upgraded from Magento 2.3.5 to Adobe Commerce 2.4.4.
- Updated or replaced more than sixty extensions to ensure stability and new functionality.
2
nd
STAGE
4. Custom Development for Better Shopping Experience
- Improved PDP layout based on updated Figma mockups.
- Added star reviews, dynamic price blocks and loyalty point displays.
- Introduced features such as Low Price, Buying for School and Frequently Bought Together
- Refined backend logic for seamless add to cart and purchase flow.
5. B2B eCommerce Development
- Integrated Multi Source Inventory with NetSuite for unified stock control.
- Improved Express Ordering with accurate redirections and eligibility rules.
- Implemented Adobe Commerce B2B modules for streamlined bulk orders.
Results & Outcomes
Faster performance
Page speed improved three times and CLS dropped from 0.46 to 0.02.
Higher conversion and revenue
Revenue increased by fifteen percent with a more user focused shopping experience.
Fully updated Adobe Commerce platform
The store now runs on Adobe Commerce 2.4.4 with more than sixty updated extensions.
Stable and scalable codebase
Cleaned backend, fixed crons, optimized processes and delivered reliable peak season performance.
Improved customer journey
New UX features increased engagement, encouraged purchases and simplified navigation.
Stronger B2B order flow
NetSuite integration and Express Ordering created a smoother process
for professional customers.
Concourse Team Express now operates a modern, fast and reliable Adobe Commerce ecosystem that supports both B2C and B2B customers. The websites load quickly, convert better and maintain stable performance during heavy traffic periods.
Our ongoing collaboration continues to improve inventory tools, UX enhancements, automated content updates and backend functionality.
The result is a powerful sports eCommerce platform ready for growth.
Let’s get you
to the same result!
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Start a project with us — and see it yourself.
