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Services
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Shirtee
Achieve 10 × faster load times and unlock up to 600 × revenue growth
Key Results
10 x
faster storefront and Product-Designer load times after full-scale Magento Server Optimization
600 x
growth in monthly revenue since the platform pivot to multi-vendor crowdfunding
Client:
Shirtee
Goal:
Transform a single-vendor shop into a high-load, multi-vendor design marketplace on Magento
Tech stack:
Magento 2, GoMage Product Designer, Laravel, ClickHouse, Redis, NGINX, MySQL
Location:
Germany – serving a worldwide audience
Duration:
2016 — ongoing
Team:
Project Manager · Solution Architect · 4 Back-end Developers · 2 Front-end Developers · DevOps · QA · UI/UX Designer
Project Overview
Shirtee began as a standard Magento shop but rapidly evolved into a marketplace hosting 50 000 + designers. GoMage customized and integrated the Product Designer extension, off-loaded analytics to a dedicated service, rewrote Magento’s catalog logic for 29 million variants, and built a fault-tolerant server architecture—turning Shirtee into a lightning-fast, global creative hub.
Challenges & Pain Points
- Extension-level flexibility required to embed advanced designer tools without core rewrites
- Catalog explosion from thousands of SKUs to tens of millions of campaign-driven variants
- Analytics overload flooding the core store due to high-frequency stats queries
- Traffic surges that outpaced the original two-server hosting arrangement
- Release velocity needed to ship new features weekly while safeguarding uptime
Results & Outcomes
Page Speed
10× Faster
Key pages now load significantly quicker, supporting smoother UX and validating scalability
Revenue Growth
600×
600× business model proved by massive increase in earnings
Storefront Speed
<3s Load Time
Despite high usage, site performance remains excellent
Infrastructure Efficiency
4× Lower Hosting Spend
Achieved with a larger but smarter architecture
Deployment Velocity
Weekly Releases
Low-risk rollouts keep Shirtee ahead of user expectations and market shifts
Solution
1
st
STAGE
Stage 1
Setup Extension & Product-Design Experience
GoMage performed the full Setup Extension and Integration Product Designer Extension, then refined UI flows so shoppers can instantly setup customize products functionality on tees, mugs, totes, and more—validated by a 40 000-image bulk update completed in minutes.
2
nd
STAGE
Stage 2
Development & Magento Database Integration
A Laravel + ClickHouse micro-service moved designer analytics off the core store, delivering real-time dashboards via high-speed Magento database integration. Meanwhile, custom “campaign” entities replaced heavyweight native products, letting Shirtee scale to 29 million variants without slowing Magento.
3
rd
STAGE
Stage 3
Magento Server Optimization
Traffic leapt to 24 000 + visitors per day. GoMage architected a 34-server cluster—dedicated nodes for prod, stage, APIs, media, and stats—plus load balancing, image off-loading, and proactive monitoring. Result: main page 18 s → 3 s; designer canvas 59 s → 6 s, even with 4 000 concurrent users.
4
th
STAGE
Stage 4
Continuous Custom Support
Under an SLA-backed Custom Support plan we ship one release per week. Automated tests check load impact; YouTrack and Git keep every task transparent; rollback safety nets guarantee zero disruption. Five years in, Shirtee’s designer base has grown ten-fold without unplanned downtime.
Shirtee proves how strategic Setup Extension, precise Magento database integration, aggressive Magento Server Optimization, and steadfast Custom Support can turn a creative idea into a global e-commerce powerhouse.
Ready to scale your own design marketplace?
“I would gladly recommend GoMage to anybody wanting any kind of website developing.”
“We have been working with GoMage for over 5 years now, and we are very impressed with how clearly their team understands and implements all our ideas. From the moment we started partnership, our business has grown several times, so now our site needs to handle many more customers every day. GoMage has done a great job adjusting our site and extending its possibilities.
I would gladly recommend GoMage to anybody wanting any kind of website developing.”
Nino Boender
Founder
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GoMage is a revenue-boosting force for your team.
Start a project with us — and see it yourself.
