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IceMachinesPlus
Explore how end-to-end Magento 2 eCommerce website development turned a niche catalog into an industry-leading store
Key Results
x2
overall website performance after migrating the online store to Magento 2
40 000
product images bulk-updated in a single operation via a custom module
8+ years
of continuous partnership covering new features, upgrades, and 24/7 support
Client:
IceMachinesPlus — U.S. retailer of commercial kitchen equipment and food-service supplies
Goal:
Create a Magento 2 website from scratch, migrate legacy data, and keep scaling with custom functions
Tech stack:
Magento 2, NetSuite ERP, Bolt Checkout, Braintree Payments, PHP, JavaScript
Location:
United States
Duration:
2012 — ongoing
Team:
Project Manager, UI/UX Designer, 3 Back-end Developers, Front-end Developer, QA Engineer, DevOps
Project Overview
IceMachinesPlus began in 2012, supplying restaurants with commercial ice machines, walk-ins, prep tables, and more. GoMage first delivered a Magento 1 shop, then rebuilt and migrated the entire online store to Magento 2, adding bespoke ERP, pricing, and catalog-automation features while preserving the trusted brand look.
Challenges & Pain Points
- Green-field Magento 2 UI/UX design that converts across thousands of SKUs and all device sizes
- Supplier-specific pricing compliance through a flexible website price-output system honoring diverse MAP rules
- Real-time Magento Integration with NetSuite ERP despite differing SKU vs Internal ID schemes
- Automated creation of category pages to replace hundreds of manual hours for frequent product launches
- One-step checkout process combining Bolt, Braintree, tax/shipping estimators, gift cards, and coupons
- Proactive online store to Magento 2 migration before Magento 1 end-of-life to secure performance and security
Results & Outcomes
Site Performance
2× Faster
Performance doubled immediately after Magento 2 go-live
Inventory Accuracy
Automatic Mapping
Seamless SKU ↔ Internal ID sync between Magento 2 and NetSuite
Pricing Flexibility
Fully Compliant
Tier- and brand-specific pricing without manual intervention
Content Efficiency
25+ Hours Saved/Week
Category pages published in seconds via streamlined CMS
Checkout Abandonment
–9 pp
Drop in abandonment thanks to one-step checkout funnel
SLA Partnership
Long-Term Support
Ongoing upgrades, monitoring, and performance tuning secured
Solution
Stage 1
Design
The engagement opened with a complete Magento 2 UI/UX design sprint for a Magento 2 website from scratch.
- Scope of pages. Wire-frames and high-fidelity layouts were produced for the main landing page, product-category lists, individual product pages, cart, and checkout.
- Iteration with the client. Three alternative visual concepts were shared, refined, and A/B-reviewed until the chosen direction matched both conversion best-practices and IceMachinesPlus’ industrial-kitchen aesthetic.
- Responsiveness & accessibility. A Hyvä-based theme was crafted, performance-budgeted, and WCAG-checked so the storefront feels snappy on every screen size.
- Design continuity. When the time came to move the online store to Magento 2, the entire look & feel was ported forward with only minor layout tweaks required by the new platform’s theming rules.
- Bulk-content efficiency. A customised “mass-action” module lets admins add attributes, remove data, create new items, or import images in bulk—proven when 40 000 product photos were updated in one shot.
The outcome is a cohesive design system that reflects the brand’s uniqueness while guaranteeing a seamless shopper journey.
Stage 2
Development
With visuals frozen, we launched full-scale Magento 2 eCommerce website development:
1. Magento Integration with NetSuite ERP.
- A bidirectional script matches Magento SKUs to NetSuite Internal IDs, enabling 15-minute delta synchronisations or on-demand pushes.
- Inventory, pricing, and status updates now flow automatically—eliminating nightly CSV uploads.
2. Website price-output system
- A rule engine calculates the correct price on the fly, factoring user type, supplier MAP policies, product brand, and chosen display method.
- Front-end scripts intercept Magento’s native renderer so compliant pricing appears instantly—with zero clashes against core logic.
3. Automated creation of category pages
- Content managers pick a template in the admin panel and click “Create”; the system builds an SEO-ready category in seconds, saving hundreds of manual hours each year.
4. Setup checkout process.
- Bolt one-page checkout + Braintree payments deliver a friction-free flow.
- Real-time tax / shipping estimators, gift-card codes, coupons, and an auto-account-creation script round out a conversion-optimised funnel.
A CI/CD pipeline, Redis page-cache, and Varnish edge layer keep the codebase clean, monitored, and lightning fast.
Stage 3
Migration to Magento 2
The final step was a seamless online store to Magento 2 transition:
- Data & media port. All products, customers, orders, and 10+ years of media assets migrated with zero downtime.
- SEO preservation. A comprehensive redirect map ensured every legacy URL resolved, protecting hard-earned rankings.
- Full QA battery. Functional, performance, and security tests were executed under live-traffic loads; Core Web Vitals improved 2× straight after launch.
- Go-live stability. NetSuite sync, price-output logic, category automation, and the new checkout performed flawlessly from day one, proving the robustness of the build.
IceMachinesPlus now operates on a future-proof foundation that blends striking Magento 2 UI/UX design, ERP-grade data accuracy, automated catalogue control, compliant pricing, and a modern checkout—hallmarks of a best-in-class Magento 2 eCommerce website development project.
Let’s get you
to the same result!
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