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Kitchen Restock
Explore how a leading restaurant equipment provider set for 2.5 TCO reduction with Shopify Plus
Key Results
1.5
months from kickoff to a complete migration
2.5
reduction in TCO
5x
faster homepage loading time
Client:
KitchenRestock
Goal:
Migration to Shopify Plus
Tech Stack:
Shopify, Matrixify, Bespoke Shipping, Netsuite, Bespoke app
Location:
North & South America
Duration:
September 2024 - October 2024
Team:
1 Project Manager, 2 Backend Developers, 1 Frontend Developer
Project Overview
KitchenRestock is a leader in the restaurant equipment industry across North and South America, offering an extensive selection of products, from top-tier cookware to cutting-edge refrigeration technology. The company takes pride in its 10 years in the market, access to over 1 million products, and passion for continuous growth and improvement.
Challenges & Pain Points
- 10-year-old legacy platform with extensive customizations
- High Adobe Commerce costs, including server maintenance, licensing fees, and operational overhead
- Oracle Netsuite for order processing
- Custom checkout
- Integration with Richpanel (customer chat)
- Website speed requiring improvements
Results & Outcomes
Migration Speed
1.5 Months
Full transition from Magento to Shopify completed quickly and smoothly
TCO Efficiency
2.5× Improvement
Total cost of ownership significantly optimized post-migration
UX/UI Consistency
Nearly 100%
Visual and functional continuity maintained from Magento site
Performance Boost
33% Faster
Speed improvements thanks to Shopify-managed server maintenance
Immediate Impact
1st Order Instantly
First customer purchase happened right after launch
Scalability
High Flexibility
Ongoing upgrades, monitoring, and performance tuning secured
Solution
Migration Setup and Planning
Challenge: Migrate 500,000 products from Magento to Shopify while preserving SEO rankings and ensuring seamless navigation.
1
st
STAGE
Stage 1
Migration Analysis
In this first stage, we focused on thoroughly evaluating Magento’s URL structure, product data, and SEO requirements. This analysis formed the foundation of a successful migration strategy that ensured a smooth transition to Shopify while preserving essential SEO value and maintaining product visibility.
Key Actions:
- Assessing Magento’s existing structure
- Reviewing SEO implications
- Identifying product data needs
The migration analysis allowed us to determine the best approach to handle the data transition while ensuring minimal impact on SEO rankings.
2
nd
STAGE
Stage 2
Addressing Structural Differences
Shopify and Magento differ in their platform architecture, so we had to adapt the client’s product catalog and website structure to Shopify’s framework. This stage was critical to ensure a smooth customer experience despite the changes in the underlying systems.
Key Actions:
- Setting up URL redirects to maintain traffic and SEO rankings
- Optimizing product handles to align with Shopify’s URL structure
- Creating a redirection system to maintain seamless navigation for users accessing old product links
- Adapting proprietary apps to integrate with Shopify’s API to manage product creation, price management, and product descriptions
With this comprehensive planning, the website could transition to Shopify while maintaining full functionality, ensuring the continued flow of traffic without disruptions.
With Shopify Plus, KitchenRestock can efficiently manage a half-million product catalog and seamlessly scale its offerings.
Stage 3
Scaling for High-Volume Products
Managing a catalog of 500,000 products required special attention to scalability and infrastructure performance. In this stage, we opted for the Shopify Plus migration package, which was specifically designed to support large-scale operations and high-volume catalogs.
Key Actions:
- Setting up Shopify Plus account
- Developing custom scripts to export and validate product data
- Optimizing performance with tailored enhancements
- Ensuring higher API limits and scalable infrastructure for future growth
This stage equipped KitchenRestock with the necessary tools to scale and manage their extensive product catalog efficiently, providing a robust infrastructure to handle growth.
Theme Selection and Installation
To accelerate the migration, a ready-to-go Shopify theme was chosen, closely matching the existing website’s UX/UI design. We then made the necessary customizations to ensure the theme fully matched KitchenRestock’s branding and functional requirements.
We explored various options and selected one that closely matched the current website’s UX/UI, making the necessary customizations to fully align it with the client’s needs.
Data Export
To export a large dataset, we used a proprietary application and developed custom scripts and tools to format and transfer data accurately. The proprietary app was also adapted to facilitate data handling. This process included a thorough validation step to ensure all product details — such as descriptions, images, and pricing — were preserved.
Integrations
Another important aspect of the migration process was ensuring smooth operations and scalability of all systems supporting the online customer experience, including the following integrations and add-ons:
- Oracle Netsuite for order management and fulfillment
- Matrixify for data handling and smooth data migration
- BeSpoke Shipping for flexible and efficient shipping processes
- Signifyd for advanced fraud protection
- SEO King for optimized website’s search engine performance
- Metafields Guru for customized product metadata
- Upsell & Cross Sell by Selleasy for enhanced sales opportunities
Speed Results
After migrating to Shopify, KitchenRestock experienced a noticeable improvement in website speed, even without any additional optimization efforts. This was due to Shopify’s efficient infrastructure, which reduced the reliance on server maintenance.
Main page Performance
| Before | After | Difference | |
|---|---|---|---|
| Largest Contentful Paint (LCP) | 1.9s | 1.4s | 26% quicker |
| Cumulative Layout Shift (CLS) | 0 | 0.01 | No change |
| First Contentful Paint (FCP) | 1.3s | 1.1s | 15% quicker |
| Time to First Byte (TTFB) | 0.9s | 0.6s | 33% quicker |
Mobile Performance
| Before | After | Difference | |
|---|---|---|---|
| Largest Contentful Paint (LCP) | 1.9s | 1.9s | No change |
| Cumulative Layout Shift (CLS) | 0.06 | 0 | More than 85% quicker |
| First Contentful Paint (FCP) | 1.9s | 1.5s | 21% quicker |
The Future
with Shopify Plus
Looking ahead, KitchenRestock will continue to leverage Shopify Plus to enhance its eCommerce automation, improve conversion rates, and explore growth opportunities. The company will continue working with GoMage to ensure high performance, scalability, and seamless integration with its existing systems.
“Shopify holds untapped potential for extraordinary results.”
Shopify stands out as the go-to solution for brands seeking cost savings while maintaining an excellent user experience and strong sales performance. At GoMage, we provide a highly tailored approach to meet each client’s specific goals for Shopify, from conversion optimization to enhanced speed and beyond.
Andrii Zatserklianyi
Co-Founder & Shopify Strategy Director at GoMage Inc
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