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Airthings empowers the world to breathe better.


The global tech company develops accessible solutions and technology to detect indoor air contaminants.

Key Results
  • 200%

    increase in conversions

  • 120%

    increase in revenue

  • 2,500%

    decrease in bounce rate

  • 50%

    increase in average session duration

Let’s book a call. Let’s book a call.

    When we discuss ideas with GoMage, they can question what we’re proposing and suggest alternative solutions to problems. With other agencies I’ve worked with, they executed, only for us to find out that it wasn’t something we actually wanted or asked for.”

    Julien Piek
    Enterprise Architect

    Technology Stack

    Custom integrations

    • GoMage LightCheckout
    • GoMage FeedPro
    • Apple Pay
    • Klarna
    • Stripe

    Key results

    • 200% increase in conversions
    • 120% increase in revenue
    • 2,500% decrease in bounce rate
    • 50% increase in average session duration

    Work Scope

    The time we spent working on the project so far:

    4400 h
    3500 h
    200 h
    200 h
    20 h
    25 h

    Magento 2 Migration

    Magento 2 migration was a way for Airthings to have:

    • Great user experience
    • Latest innovations out of the box
    • Timely security and functional updates
    • Boosted performance compared to Magento 2


    • Migration to Digital Ocean servers
    • Databases migration to Magento 2
    • Optimization and customization of 3rd party extensions
    • Development of custom functionality

    Since March 2020, our new Magento platform has been live. We managed to set up the new Magento 2 store in a matter of weeks. We are happy with the customized modules GoMage delivered. The system is taking orders in over ten countries with different accounting systems and payment methods connected to the site.

    GoMage LightCheckout Customization

    One-step checkout is a must-have for any business. We customized GoMage LightCheckout to meet all business needs of Airthings.

    ApplePay support

    GooglePay support

    Klarna payment support

    Customer account creation on the checkout page

    Multi-Store Support Customization

    As a company operating across the world, Airthings needed stores for different countries. Thus, there was a need for multiple stores tailored to specific business needs.

    • A single Magento 2 installation
    • 34 store views for B2B and B2C
    • Custom price rules configuration on the store view
    • Special price rules for specific product categories

    GoMage doesn’t just execute on our requirements, but actually reflects on and questions them to find the best solution.

    Order Process Customization

    Not all orders come through the Airthings website. Some come through managers who needed the ability to add such orders to the Magento admin panel

    • Customization of default Magento order creation functionality
    • Ability to create orders from the Magento admin panel and see the name of the manager who created an order

    Subscription Module Development

    Airthings builds both hardware and software, which requires regular updates. The company needed custom functionality for subscription-based updates.

    • Installation and customization of the ParadoxLabs module
    • Subscription functionality management via Magento API
    • Automatic subscription renewal
    • The ability for customers to change the payment methods, contact details and other information for subscription renewal
    • Subscription canceling at customer’s request
    • Feature tracking time until subscription renewal

    GoMage’s technical understanding has been very fruitful. They have senior developers on their team. Most of them worked for Magento previously. Their communication approach also works pretty well.

    Subscription Module Development

    Different displaying of bundled products on the front-end and back-end of the website for better warehouse management.

    • Bundled products are broken down into the individual SKUs
    • Orders are sent to accounting and logistics systems as individual SKUs
    • Stock is decreased for each SKU accordingly

    Ongoing Development & Magento 2 Support

    Ongoing development includes the following tasks and services:

    • Timely functional and security Magento 2 updates
    • Performance optimization
    • SEO improvements
    • Functionality development and Magento 2 customization
    • Design updates and development of new website pages