In order to optimize your web store performance it is necessary to follow certain rules. Let us review how to configure SEO in Magento, basic internal optimization rules and favicon configuration.
1. Removing INDEX.PHP from URL
According to Magento standards and specific features of this CMS all URLs include index.php and usually look like this: /index.php/category/product
These URLs are not indexed by the search engines and the site can be used by Google search filters. The work of index.php file should be configured, for this we recommend to enable ‘Web Server Rewrites’ – a built-in Magento function. In order to enable it go to System> Configuration> Web> Search Engine Optimization (SEO), then remove index.php from URL in Magento.
2. Adding meta-data for Magento product items
This is a simple option to configure, first go to System> Configuration> Catalog> Search Engine Optimization (SEO). Here we would like to highlight the some peculiarities of this functionality:
- Choose ‘No’ in the field ‘Use path for product URLs’.
Why do we choose ‘No’? GoMage specialists would like to draw Magento users’ attention to the fact that, when ‘category’ tag is used in a product path, the duplicates of pages are created. This is bad for the site rating. Also, Google does not like such sites and usually sends them to Supplemental Results filter.
- Choose ‘Yes’ in the field ‘Canonical URL meta-tag for categories’.
- Choose ‘Yes’ in the field ‘Canonical URL meta-tag for products’.
All settings should be enabled and saved, this is extremely important for your store development.
3. Change Title and Description for the site front page
The most important thing in the store optimization is the configuration of the main (front) page of the site. This page is the first to be checked by the search robot. In order to configure it go to CMS > Pages, choose the main page which is usually called ‘Home Page’.
During the configuration you will need to set the header, it should consist of 5-6 words including the key phrase, e.g. ‘buy dress’.
SEO for Magento page titles
Go to meta-data section, here you can setup Title and Description. Many users consider these data the most important, however, if key words are present in categories and headers, that is enough.
Remember that ‘Description’ section is used by Google search engine for a short description of a web store during the search. If your description is attractive, intriguing and interesting, the amount of visitors will increase, thus increasing your profit. You may learn more details regarding this functionality and some ways of configuring it if you visit Magento forum http://magentoforum.com/ or contact Magento experts.
Magento page description
In order to attract robots’ attention to your store pages you need to place a small optimized text at the bottom of each category. This will improve indexing and Magento SEO. The best size for such text is up to 1000 symbols, it should contain 2 keywords that are highlighted with the help of tags <b> and </b>, or <strong>, </strong>.