How to Build Your Online Reputation with Trustpilot: Importance, Benefits, and Step-by-Step Guide

Customer reviews are an essential part of the sales generation process, as they impact the purchasing decision of 93% of consumers.

Still, many businesses do not know how to get reviews and turn them into a powerful driving force.

These businesses lose a unique opportunity to utilize social proof and show trustworthiness. If you are among those who struggle to get customer reviews, we will immerse you into a detailed overview of the process.

This article uncovers the main steps to get more reviews and highlights the following aspects:

  • the importance of customer reviews for eCommerce + key statistics
  • how to get customer reviews with Trustpilot
  • get customer reviews with Trustpilot + step-by-step guide included

The Importance of Customer Reviews for eCommerce

How to Get Customer Reviews: Importance and Benefits

Before talking about how to get reviews, let’s take a look at some interesting statistics that leave no doubt about the importance of online reviews.

Sellers that do not wonder how to get customer reviews thinking that no one pays attention to them could not be more wrong. According to recent research, 95% of customers take their time to read online reviews before making a buying decision and proceeding with the purchase.

If a business does not get customer reviews, it loses a chance to generate sales. Over 72% of customers take a look at the reviews before making a purchasing decision. They postpone the need to make a decision to the time after they have read customer reviews.

At the same time, it is important to generate positive reviews, and their number should be higher than the number of negative ones. Out of all customers, 86% will hesitate before doing business with a company that has negative reviews. All the while, good reviews encourage customers to make a purchase with a business.

The reasons why a business should get customer reviews are numerous. That is why if you are wondering how to get customer reviews, you are on the right path. They bring along different benefits, including the following ones:

  • Boosted sales – social proof in the form of reviews encourages customers to make purchases.
  • Customer trust – buyers prefer to shop in online stores they can trust. When customers leave a good review, a business becomes more trustworthy in the eyes of other shoppers.
  • Brand engagement – by leaving reviews and they experience customers are very likely to return to that web page to check the reviews of other customers or even comment on them. This way, they form a bond with online businesses.
  • Improved SEO – the vast majority of search engines, Google and Bing included, consider customer reviews a valuable source of information. They also serve as a machine of generating keywords that help businesses rank better in search results.

As you can clearly see, it is the right time to start thinking about how to get reviews and turn them into a powerful tool of social proof. If you want to get online reviews, the article highlights the main steps of generating them and tells about a powerful tool that can help with the task.

Get Customer Reviews with Trustpilot

Get Customer Reviews with Trustpilot: Benefits

Thankfully for those who want to know how to get customer reviews, there is a dedicated platform that can help with the task. By utilizing it, you will be able to create a comprehensive customer review strategy and make it an integral part of marketing activities.

Trustpilot is a well-known review platform that aims to connect businesses with customers. The main goal of the company is to create an environment where customers can share their opinions about businesses online. Companies, on the other hand, get access to valuable insight into what customers think about the shopping experience, products, or provided services. With the help of Trustpilot, businesses turn customer feedback into great business results.

Trustpilot key takeaways

  • 70+ million reviews generated by 300,000+ businesses
  • 500+ million search engine impressions every month
  • 290,000+ rated companies
  • 3+ billion brand impressions every month
  • 3 billion reviews seen by customers every month
  • 1.2 million reviews are posted on the platform every month
  • prices starting from 0$ and up to $599 per month
  • integration with Magento, PrestaShop, WooCommerce, Shopify, BigCommerce, Google, Facebook, Twitter, LinkedIn

The benefits of Trustpilot are numerous, just like the features provided by the platform.

  1. Get customer reviews

You do not have to wonder how to get customer reviews. Trustpilot will carry the burden for you. Getting reviews is the main task of the platform, and it offers robust functionality to help you with the task. With Trustpilot, you can get:

  • Product reviews

Get Customer Reviews with Trustpilot: Product Reviews

They let customers get an idea of what they will get when they buy a product. The trustworthiness of business and quality of a product being showcased in the form of stars rating motivates them to click on the Buy button. The platform takes the rating system one step further and allows to add product attributes like comfort, quality, etc. These provide a better insight into customer satisfaction with the products you sell.

You can even share ratings on all supported platforms and even show them in Google search results. Trustpilot is a Google Review Partner, which means you can add start to your products that are shown in Google Shopping Ads and Google search results. Turn it into a valuable resource for your business, as 87% of consumers find ads more trustworthy with a Trustpilot mark.

  • Service reviews

How to Get Reviews with TrustPilot: Service Reviews

When operating online, it is not enough to know how to get customer reviews of your products. That is why Trustpilot provides a broader picture and allows to look at the quality of services you provide from your customers’ point of view. With service review, you can identify any problems that plug your business like the delivery services, quality of packaging, etc. Trustpilot understands what consumers are talking about in their personal reviews and show you valuable insight into your business.

  1. Review invites

Get Customer Reviews with Automated Invites

How do you motivate customers to write a review? 

Businesses that use Trustpilot do not have to fret over the question. Trustpilot will do all the work for you. The platform knows how to encourage customers to write reviews. By sending automated invitations, you can significantly increase the number of reviews that your customers leave. The provided invite templates make it even easier to utilize the feature.

According to Trustpilot, automate review invites increase the amount of feedback a business generates by 35%.

  1. TrustBox widgets

How to Get Customer Reviews: Trustpilot Trust Widget

Place TrustBoxes on your website and utilize social proof to the utmost. Widgets help to reduce cart abandonment rates and bring in more sales.

  1. A/B testing

The built-in feature provides an insight into how a business benefits from Trustpilot reviews and how many sales a company gets from them.

Trustpilot is a powerhouse in the world of customer reviews. When utilizing it, you do not have to worry about how to get customer reviews. Instead, you can concentrate on other important business tasks.

How to Get Reviews with Trustpilot: Step-by-Step Guide

Specifically for Magneto store owners, Trustpilot developed a dedicated Magento 2 plugin that allows adding the functionality of the review platform to your eCommerce website. The plugin knows how to get customer reviews for you and offers the following functionality:

  • Review requests automation – Trustpilot automatically sends an email asking your customers to write a review about a company as soon as a new order is made.
  • Invitation to past customers – automatically send emails asking customers for reviews to those people who have purchased from a company a while ago.
  • Multiple TrustBoxes – the plugin allows to add multiple TrustBox widgets to a website.
  • Full Magneto 2 support – the plugin is compatible with Magento 2.1, 2.2, and 2.3.

To set up Magento 2 Trustpilot plugin, you need to get it from the Magento Marketplace or download it via Composer. Check out the detailed guide on how to install the plugin with both methods here.

GoMage Magento 2 PWA Theme

After you have successfully added the plugin, you can proceed with its configuration. Here is a quick overview of what you can set:

  • Sender name – make your emails more personalized.
  • Email address – add an email address that you want to use if customers decide to answer your email.
  • Trustpilot website – set up the website page that customers will visit to leave a review.
  • Triggers – set up events that trigger automatic mailing of review invitations (order confirmed or order completed) and set up a delay up to 90 days.
  • Send invites to past customers – set up a timeframe that you want to cover, and Trustpilot will automatically send an email to all past customers that have made a purchase with your store.

Add a TrustBox Widget

Trustpilot provides you with different widgets that you can easily add to your website. Here is an overview of the process:

  1. Go to your Magento admin panel.
  2. Open the installed Trustpilot plugin.
  3. Click on the TrustBox tab and select the widget that you like.
  4. Drag and drop it on the onsite display.
  5. Hover over the added widget, and the Customize button will appear. Click on it and adjust such configurations like width, height, theme, etc. using the fields on the left side of the screen.
  6. Click on the Publish Changes button to apply the changes.
  7. You can also easily delete the widget by hovering over it and clicking the Trash icon.

Every page of your website can contain multiple TrustBoxes. Repeat the described process to add a few more of them.

How to Get Customer Reviews: Bottom Line

The vast majority of businesses struggle to get customer reviews. But Trustpilot knows how to ask customers for reviews and turn them into a competitive advantage.

The addition of the Trustpilot Reviews M2 extension will facilitate your business by showing your trustworthiness and providing insight into what customers really think about your business.

Check out Trustpilot if you want to know how to get customer reviews and turn them into great business results.

Use Trustpilot

Trustpilot provides a special offer. Get a 20% discount on all plans + 1 free month until the end of March. To take the deal, contact

Contact us
Fill in the data using social media accounts
Thank you!
We will contact you shortly

Frequently Asked Questions

How do I embed a review on Trustpilot?

➡️ If you go to “Channels” and select “Trustpilot” in the Magento admin panel, you will be able to enter your personal Trustpilot URL. Then, simply hit the “Add” button and each review left on Trustpilot will be added to your site (as long as you approve it).

Does Trustpilot have fake reviews?

➡️ While it’s possible to fake Trustpilot reviews, the online review platform has its own technology and systems to fight any fraud behaviour.

Do you have to pay for Trustpilot?

➡️ No, signing up for a Trustpilot account is completely free.

How do I create a Trustpilot account?

➡️ Simply go on and choose the “log-in with email” option. This saves you time on registration and you can set up your account quickly.

Is Trustpilot free for business?

➡️ Trustpilot is a free tool where everyone can leave reviews free of charge – be it customers or businesses.

Popular Posts

Join 5,246 Magento-obsessed readers in our mailing list