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Airthings: Magento 2 Migration and Global Multi-Store Expansion
Explore how Airthings migrated from Magento 1 to Magento 2 with a scalable multi-store solution with advanced checkout, subscription management, and global integrations
Key Results
120%
increase in revenue
50%
increase in average session duration
2,500%
decrease in bounce rate
Project Overview
Airthings, a Norwegian technology company, develops smart air quality monitors to help people breathe better. With customers across Europe, North America, and Asia, the company needed a more advanced eCommerce platform to match its rapid growth. The legacy Magento 1 store was reaching its limits, both in performance and flexibility.
To continue scaling, Airthings decided to migrate to Magento 2. The transition aimed to deliver a smoother user experience, expand international reach through multiple store views, and introduce new features such as subscription billing and one-step checkout.
Challenges & Pain Points
- Migration from Magento 1 to Magento 2 without losing data or performance
- Integration with multiple accounting systems and payment methods for different countries
- Development of subscription management functionality with flexible billing and renewals
- Multi-store setup with different pricing rules and promotions per market
- Ongoing need for security updates, SEO improvements, and new features
Results & Outcomes
50% longer session duration
User Engagement: 50% longer session duration thanks to a more intuitive shopping flow and improved navigation
2,500% bounce rate reduction
User Engagement: 2,500% bounce rate reduction after migration and performance optimization
120% revenue growth
Conversions and Revenue: 120% revenue growth with new subscription functionality and international support
34 store views
for B2B and B2C operations in over ten countries
Custom pricing rules
and promotions tailored to local business needs
Solution
Magento 2 Migration
- GoMage migrated databases and systems from Magento 1 to Magento 2, moving the project to Digital Ocean servers for better stability. The migration included optimization of third-party extensions, custom module development, and seamless data transfer.
GoMage LightCheckout Customization
- One-step checkout adapted to Airthings’ business needs
- Support for Apple Pay, Google Pay, and Klarna
- Customer account creation directly from checkout
Multi-Store Setup
- Single Magento 2 installation managing 34 store views
- Custom price rules per region and product category
- Flexible promotions for B2B and B2C markets
Order Process Customization
- Ability for managers to create and track orders directly in the Magento admin panel
- Custom functionality to display bundled products as individual SKUs for warehouse and logistics efficiency
Subscription Module Development
- Customization of ParadoxLabs module to manage subscription billing
- Automatic renewals and flexible updates for customers
- Integration with Magento API for subscription management
- Features for renewal reminders, payment method changes, and subscription cancellation
Ongoing Development & Support
- Continuous Magento 2 updates (functional and security)
- Performance optimization and SEO improvements
- Design updates and creation of new pages
- Long-term partnership with Airthings to refine and scale functionality
Airthings’ migration to Magento 2 opened the door to a new level of eCommerce performance. With GoMage’s tailored solutions, the company now operates multiple stores worldwide, delivers subscription services seamlessly, and ensures customers enjoy a fast, reliable, and engaging shopping experience.
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