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SoccerTutor: Global Expansion with Magento 2 Migration and Custom Modules
Discover how GoMage helped SoccerTutor move from Volusion to Magento 2, boosting global sales with tailored features, multi-store functionality, and long-term support.
Key Results
+95%
faster development cycles thanks to module-based customization
+70%
increase in average session duration due to improved navigation and loyalty program
100%
successful data migration with full order and customer history preserved
Project Overview
SoccerTutor, founded in 2001, is one of the world’s leading providers of football coaching materials, including books, eBooks, software, and equipment. The company serves customers in more than 150 countries and needed a robust eCommerce solution to match its global reach.
The legacy Volusion platform could no longer handle growing demands for performance, scalability, and customization. SoccerTutor chose Magento 2 for its flexibility and entrusted GoMage with developing the new store, handling the migration, and ensuring long-term support.
Challenges & Pain Points
- Limitations of the Volusion platform in scaling and customization
- Need to migrate all data without disrupting ongoing sales
- Demand for advanced checkout options with global payment integrations
- Requirement for a loyalty program and personalized shopping experience
- Complex catalog with both digital and physical products
- Continuous need for performance, SEO, and functionality updates
Results & Outcomes
- Conversion Growth: Increase in conversions with one-step checkout, Apple Pay, Google Pay, Klarna, and loyalty rewards
- User Engagement: +70% longer session duration driven by advanced navigation, product quick view, and personalized content
- International Sales: Boost in cross-border sales through GeoIP-based store switching and localized VAT compliance
- Development Efficiency: +95% faster development cycles achieved by leveraging 15+ Magento modules, cutting hundreds of coding hours
- Data Integrity: 100% successful migration of customers, products, and orders from Volusion to Magento 2
Solution
1
st
STAGE
Magento 2 Development & Migration
- New Magento 2 store built from scratch using third-party design files
- Secure migration from Volusion, resolving ID mismatches and ensuring full data integrity
2
nd
STAGE
Modules Installation & Customization
- Over 15 modules integrated, including GoMage LightCheckout and GoMage Advanced Navigation
- Custom loyalty system, GeoIP product visibility, wishlists, and advanced checkout features
3
rd
STAGE
Payment System Integration
- Global payments enabled: Braintree, Apple Pay, Google Pay, UnionPay, Opayo, and card payments
- Flexible checkout experience increased conversions across international markets
4
th
STAGE
Ongoing Development & Support
- Regular Magento 2 updates, SEO improvements, and QA-tested new features
- Continuous monitoring of performance and optimization for growth
SoccerTutor’s migration from Volusion to Magento 2 redefined its digital presence. With GoMage’s expertise, the company achieved higher conversions, deeper user engagement, and a significant increase in international sales. The Magento 2 platform now supports SoccerTutor’s long-term growth and innovation, ensuring coaches worldwide can easily access the resources they need.
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