-
Services
GoMage is your team’s revenue-boosting force.
Start a project with us and see the results firsthand.
Restaurant Supply: Magento 2 Transformation for a National B2B Leader
Explore how smart Magento 2 development helped one of America's largest restaurant equipment suppliers boost sales and scale operations.
Key Results
+50%
growth in online sales
3×
improvement in website performance
20+
hours saved weekly through automation
Client:
Restaurant Supply
Goal:
Rebuild and scale Restaurant Supply’s e-commerce platform using Magento 2 to improve performance, pricing flexibility, and operational efficiency. The transformation aimed to automate content, integrate ERP, and deliver a seamless B2B buying experience.
Tech stack:
Magento 2, NetSuite ERP, Bolt, Braintree, Custom PHP Modules, AI Content Generation (ChatGPT API), HTML/CSS/JS
Location:
USA
Project Overview
Restaurant Supply is a major US-based retailer in the food-service equipment space, catering to thousands of restaurant owners and industry professionals. The client came to us with an outdated e-commerce platform that was difficult to scale, customize, and maintain. Our goal was to rebuild the site on Magento 2, integrate NetSuite ERP, and automate critical business functions.
Challenges & Pain Points
- Lack of pricing flexibility across a large number of vendors with strict MAP policies
- Static category structure, making it hard to launch new product segments
- No native ERP integration, causing delays in product and stock updates
- Content bottlenecks from manually writing thousands of descriptions
- Poor mobile UX and scattered design across the storefront
Results & Outcomes
Site Performance
3× Faster
Performance tripled across desktop and mobile after Magento 2 migration.
Inventory Accuracy
Automated Sync
Scheduled and on-demand NetSuite ERP integration ensures accurate product and stock data.
Pricing Flexibility
Fully Compliant
Tier-based and vendor-specific pricing applied automatically with no manual steps.
Content Efficiency
20+ Hours Saved/Week
Automated content generation for categories and products speeds up workflows.
Checkout Conversion
+ Conversion
Streamlined one-step checkout with Bolt and Braintree reduces abandonment.
Support Partnership
Long-Term Stability
Ongoing sprints, QA, and system monitoring ensure high performance and reliability.
Solution
Case 1
Flexible Pricing Output for Vendors
Challenge
The client had to comply with different MAP policies from hundreds of suppliers. Their previous system lacked the flexibility to reflect brand-specific and user-specific pricing on the storefront.
Solution
We developed a custom Magento 2 pricing engine that factors in product brand, user type, and supplier MAP rules. The module overrides Magento’s native price rendering logic while maintaining compatibility.
Outcome
Now, prices display instantly and correctly across all device types, helping the client maintain compliance and improve customer trust.
Case 2
Automated Category Page Generation
Challenge
Creating and updating category pages manually was taking hundreds of hours due to the large volume of new products added weekly.
Solution
We built a custom module allowing content managers to auto-generate category pages by choosing from 9 pre-designed templates directly in the Magento admin panel.
Outcome
Category creation now takes seconds, saving thousands of dollars in manual work and enabling faster time-to-market for new collections.
Case 3
ERP Integration & AI-Powered Content Automation
Challenge
Without Magento-to-ERP sync, product and stock data were frequently outdated. Additionally, content creation was slow and inconsistent.
Solution
We implemented a scheduled and on-demand NetSuite ERP sync for product updates. On top of that, we integrated an AI module that generates SEO-optimized descriptions based on dynamic product attributes.
Outcome
Product data is now always up to date, and content generation is fully automated, maintaining a consistent brand voice across thousands of SKUs.
Optimization Setup & Planning
Objective: Deliver sustainable Magento 2 performance improvement while safeguarding SEO equity and user experience.
Stage 1
Design
We approached the redesign with conversion and product discovery in mind.
- Created wireframes and high-fidelity layouts for all major pages
- Focused on hierarchy and simplicity for high-SKU navigation
- Designed banner and menu interactions to reduce bounce rates
- Developed 9 responsive templates for flexible category presentation
- Optimized information blocks on product pages to enhance clarity
Outcome
Main page abandonment dropped by 18%. Users found products faster and stayed longer.
Stage 2
Development
Custom Magento 2 development was rolled out to match complex backend and frontend needs.
1. Flexible Pricing Engine
- A custom module lets admins control pricing logic per vendor, user group, or brand
- Frontend rendering was adapted to reflect real-time rule combinations without breaking Magento logic
2. Automated Category Page Generator
- Content managers can now select a layout template and instantly generate SEO-ready category pages
- 9 unique product views were built for flexible merchandising
3. ERP Integration
- Scheduled NetSuite updates keep stock and product info accurate
- Manual sync triggers available in admin for real-time updates
4. AI-Powered Content Automation
- Custom module connects Magento backend with AI engines like ChatGPT
- Product and category data sent via API to return optimized, brand-aligned text
- Fully automated or manual-assisted workflows available for content teams
5. Checkout Optimization
- Streamlined cart experience with Bolt and Braintree integration
- Gift cards, coupons, and tax/shipping estimators built into one-step flow
Outcome
Process efficiency improved dramatically. Pages load faster, and internal workflows are now nearly hands-free.
Stage 3
Continuous Support
We established an ongoing support plan focused on reliability and business agility.
- Twice-a-month sprints and release cycles
- Dedicated QA and staging environments for safe deployment
- Continuous UX enhancements based on analytics and user feedback
- Ongoing Magento upgrades and design iterations
Outcome
Bug rates fell significantly, uptime hit 99.99%, and the platform remains scalable and secure.
This project helped Restaurant Supply streamline how they manage pricing, product content, and inventory. By combining Magento 2 with ERP integration and content automation, we supported the team in making everyday tasks simpler and more reliable. The result is a well-structured e-commerce platform built for stability and long-term growth in the B2B space.
Ready to scale your own design marketplace?
“..our site has got new features and improved performance. It was one of the key steps to our online sales increase.”
“After migrating to Magento 2 which was quite new to us at that time, our site has got new features and improved performance. It was one of the key steps to our online sales increase.
We are very grateful to the GoMage professionals for their flexible approach to our needs and their help in the successful implementation of all our requirements.”
Nino Boender
Founder
Let’s TALK
GoMage is a revenue-boosting force for your team.
Start a project with us — and see it yourself.
