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Natura Market: Full Magento 2 Redesign and Development for a Fast-Growing Canadian Food Brand
Discover how we redesigned, redeveloped, and continue to support a healthy food e-commerce store through scalable Magento 2 services.
Key Results
2×
increase in online sales
2×
improvement in overall website performance
3×
faster checkout process after redesign and API integration
Project Overview
Natura Market is a Canadian e-commerce business that specializes in natural goods and healthy food products. As the company grew, so did the number of customers browsing on mobile — nearly half of all users. The outdated Magento 1 platform could no longer meet rising expectations for speed and smooth browsing. To address this, we implemented a full upgrade to Magento 2 that included a complete design overhaul, robust backend development, and a system for ongoing technical support. The result is a fast, responsive store that performs consistently across all devices and keeps up with customer needs.
Challenges & Pain Points
- Outdated Magento 1 website lacking mobile responsiveness
- Limited scalability and performance during high traffic periods
- Complicated user experience with inefficient filters and navigation
- Growing need for reliable third-party integrations (Canada Post, PayPal)
Results & Outcomes
Website UX & Visuals
Fully Responsive Redesign
Optimized for mobile and desktop, with personalized diet filters and brand/category browsing.
Performance & Scalability
x2 Faster Load Speeds
The modern Magento 2 platform ensures speed and stability even under heavy load.
Checkout Efficiency
x3 Faster Purchase Flow
Seamless checkout journey with integrated Canada Post and PayPal APIs.
Mobile Engagement
50% Higher Satisfaction Rate
Improved UX across devices led to increased engagement from mobile users.
Conversion Rate Improvements
40% Drop in Cart Abandonment
Streamlined checkout and product navigation contributed to improved sales funnel completion.
Infrastructure Reliability
99.9% Uptime
Ongoing technical support ensures uninterrupted store performance.
Solution
Case 1
Full Redesign with Mobile-First UX
Challenge
The legacy Magento 1 design was outdated and poorly optimized for mobile, where nearly 50% of traffic originated.
Solution
We created a fresh visual identity for Natura Market, covering all key pages: landing, category, product, cart, checkout, blog, and account. We introduced clean layouts, modern icons, and responsive formatting across devices.
Outcome
Users now enjoy intuitive navigation, flexible diet-based product filtering, and a visually cohesive experience across screen sizes.
Case 2
Magento 2 Development & Extension Integration
Challenge
Transitioning from Magento 1 to 2 required full rebuilds of key functionality, data migration, and high load optimization.
Solution
We selected and customized compatible Magento 2 modules, migrated product and customer data, and integrated APIs like Canada Post and PayPal. All new features were thoroughly tested.
Outcome
The client received a stable, modern e-commerce site that supports high-volume transactions and smooth browsing.
Case 3
Continuous Magento Support & Improvements
Challenge
The store needed to keep pace with evolving business requirements and user expectations without compromising performance.
Solution
Our team delivers regular updates, custom features, and infrastructure checks. Each feature is QA-tested before deployment.
Outcome
Over a year of partnership, traffic and conversions have steadily grown. Our development model ensures long-term reliability.
Natura Market shows how the right mix of redesign, Magento 2 migration, and expert support can elevate an online store. The platform is now faster, easier to use, and scalable for future growth.
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