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USA Skate Shop: Magento 2 Performance Optimization & Core Web Vitals
Explore the way to a faster website passing CWV
Key Results
43,29%
decrease in page load time
47,05%
decrease in database requests
95 %
pages now meet core web vitals thresholds
Client:
USA Skate Shop
Goal:
Website support, performance improvement
Tech Stack:
Magento 2, Akeneo PIM, JavaScript, PHP, Google Cloud servers
Location:
United States & Europe
Duration:
November 2022 — ongoing
Team:
Project Manager, Account Manager, 3 Back-end Developers, Front-end Developer, QA Engineer, DevOps
Project Overview
USA Skate Shop Inc. is the American arm of Euro Skate Shop, established in 2009 in Denmark by devoted surfers and skaters. After rapid European success, the brand entered the U.S. market with a Magento 2 storefront linked to a robust Akeneo product-information-management (PIM) system.
Challenges & Pain Points
- The Magento 2 site ran slowly and struggled to meet Core Web Vitals.
- Front-end scripts, images, and sliders blocked rendering.
- Excessive SQL calls and legacy code caused performance issues.
- Regular downtimes on separate Magento 1 and Magento 2 servers.
- Akeneo PIM integration required tuning to speed up data flow.
- The entire stack needed to move to a scalable cloud host.
Results & Outcomes
Page Speed Improvement
43.29%
Reduction in overall page-load time after migrating to Google Cloud Hosting
Database Efficiency
47.05%
Fewer database requests per page, boosting backend performance
Heavy Page Load Time
32s → 4.7s
Significant drop achieved through SQL tuning
Downtime Elimination
100%
Stability restored by reconfiguring Magento 1.x database server
Core Web Vitals
Improved
Core Web Vitals: Improved — Enhanced performance across key Magento templates
Akeneo PIM Speed
Faster Imports & Exports
Functionality streamlined for smoother product management
Solution
Optimization Setup & Planning
Objective: Deliver sustainable Magento 2 performance improvement while safeguarding SEO equity and user experience.
1
st
STAGE
Stage 1
Baseline Analysis & Migration Blueprint
To Improve Magento 2 website speed without risking organic traffic, we:
- Audited URL structure, product data, and existing SEO signals.
- Charted all redirects needed once the domain pointed to Google Cloud.
- Inspected Akeneo workflows to spot bottlenecks before the cut-over.
This groundwork fed a detailed plan for the upcoming Magento 2 + Akeneo PIM Hosting Server Migration.
2
nd
STAGE
Stage 2
Front-end Quick Wins
The team tackled “low-hanging fruit” that throttled first paint:
- Disabled default Magento JavaScript bundling and re-bundled assets more efficiently.
- Implemented lazy-load for hidden menu images to stop unused image downloads.
- Optimised CSS blocks to shorten render time.
- Prevented invisible menu sliders from initialising, trimming unnecessary script work.
These steps alone boosted visual readiness and helped optimize Website performance before any server work began.
3
rd
STAGE
Stage 3
Deep Back-end Optimization
Comprehensive backend optimization focused on high-impact code paths:
- Reconstructed slider logic across every page, eliminating redundant data pulls and excessive queries.
- Tuned database indexes and addressed heavy SQL that once pushed page load to 32 s; the same pages now render in 4.7 s.
- Reduced database calls by nearly half, delivering the headline 47.05 % request reduction.
4
th
STAGE
Stage 4
Core Web Vitals Enhancements
With infrastructure steady, attention shifted to mobile CWV compliance:
- Rebuilt the product-details page with modern scroll-snap, achieving a 95 % decrease in LCP element-render delay.
- Swapped a custom font for a web-safe Arial stack to bring CLS into the green zone.
- Reserved image height and fixed layout shifts for gallery, swatches, prices, breadcrumbs, discounts, brand logos, and related products—on desktop and mobile alike.
Together, these front-end refinements secured consistent Core Web Vitals passes and laid the foundation for ongoing Magento website maintenance.
Continuous Magento Custom Support
USA Skate Shop retains GoMage for:
- Ongoing performance sprints and further Magento 2 performance improvement.
- Round-the-clock monitoring, patching, and SLA-based support.
- Progressive optimization of Akeneo imports and media processing.
- Gradual migration of remaining Magento 1 category and product URLs to Magento 2 while preserving SEO value.
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