One step checkout is a must-have for each Magento online store

Magento platform is a powerful solution to develop an eCommerce website. It is open-source software written in PHP. The platform has a lot of advantages as well as flaws that should be corrected. One of these disadvantages is the absence of one step checkout page. By default, Magento checkout flow has five steps or five different pages. But for users, it is more convenient to deal with one page where all steps are available. Let us discuss the advantages of one step checkout in more detail.

One of the features of the Magento platform is its flexibility. Because it is written in PHP, store functionality can be expanded without any limitations.. Moreover, Magento can be integrated with other systems such as CRM, ERP, etc. Because it is an open-source solution, it is possible to correct some processes, if required.

The checkout flow deserves greater attention because it is the final stage of a purchase. Before this, the users should be attracted to the online store, then they should search and choose the product they need, after this they should make a decision concerning the purchase and, when this long way is finished, they can go to the checkout. Do you agree that it would be very disappointing to lose the customer at this stage?

There are some reasons why one step checkout works better:

  • Users can see all fields that must be filled in. In fact, users do not like to do a lot of work. The shorter checkout flow is, the more effectively it works. If checkout flow is divided into several pages, it makes the process seem complex and longer.
  • Filling in all the fields on the same page is faster, so one step checkout saves users’ time. Moving to another page takes time. Moreover, a user may have slow internet and they will need to wait until the page is loaded. One step checkout solves this problem and makes the process less time-consuming.
  • Most professional online stores organize their checkout process as one page checkout. It's kind of a standard that users are accustomed to. Therefore, it is better if an online store meets the standard and builds the process according to the latest requirements.
  • One-step checkout page looks more logical and completed, helping users quickly understand what information is required.
  • You can communicate with users when they go to checkout: “There is just one step to complete your purchase!”. There are not five steps – there is one simple step. The process seems easier, as it requires less steps to complete a purchase. It is also helpful for marketing purposes.

We have provided a short overview. But you can read more tips concerning one step checkout flow in our blog.

The above information reveals one major competitive advantage. Properly organized one-step checkout process reduces cart abandonment level. In fact, it is not so hard to perform checkout optimization. Our company provides the extension – GoMage LightCheckout: Magento one step checkout that allows online store owners optimize the default checkout process and make it more convenient for users. This extension was launched on the market in 2010 and now it is being used by thousands of Magento stores. Positive reviews on third party websites speak for themselves. Check high quality and reliability of the extension or get your money back with our 14-days money-back guarantee.

Don’t miss an opportunity to increase conversion rate and sales in your Magento online store, buy GoMage LightCheckout now!