Need help buying now? +48-22-219-5163 +1-917-720-3250
My Cart

Your Cart is Empty

Need help buying now?
+48-22-219-5163 +1-917-720-3250

Latest Magento Headlines, GoMage Updates and eCommerce Best Practices

Items 161 to 170 of 316 total

Browse Pages:
  1. 1
  2. ...
  3. 15
  4. 16
  5. 17
  6. 18
  7. 19
  8. ...
  9. 32
  • PayPal Bill Me Later

    PayPal Bill Me Later

    Almost all European customers use well-known PayPal service to pay for their online purchases. Let us review how to configure PayPalBillMeLater system in your web store, and also some instructions and recommendations.

    Why do we need to configure PayPalBillMeLater

    Now so many people live constantly using credit cards that it is considered normal. We do not always have a possibility to buy a necessary thing right now, but we still need it. In order to let your customers avoid difficulties while ordering something in your store, it is very useful to offer them a credit-purchase service.

    PayPalBillMeLater can be understood as a credit card without an actual card, without plastic or any other wrap. This is very convenient by the following reasons:

    1. You cannot lose it, the password can always be retrieved through PayPal service;

    2. All customers and products are insured;

    3. You have a possibility to tie your PayPal personal account to your BillMeLater account;

    4. There are special financial offers that allow you buy everything you need and then pay for the purchase in several equal parts, or in full amount but later, when you have a possibility;

    5. Full protection of both sellers and customers from fraud and theft;

    6. Customers can use a deferred payment for 6 months if their purchase amount is more than $99;

    7. Fast money transfer to the account. The sum customer puts on a credit account is immediately transferred to the seller;

    8. According to the research results of many marketing companies the system ‘BillMeLater’ helps to increase the store income by 18% which is quite good index. Besides, the interest and trust of customers are also increased. In order to attract visitors’ attention to the new service on your site you may use various banners and buttons. We will also discuss the size of such announcements and methods of their configuration;

    9. You will not worry about your debtors, search for them and monitor their payments. All this is done by PayPal. They also count the interest for non-payment or delinquency and monitor the whole process from the beginning and until the credit is paid.

    Also, according to PayPal research, the sellers who use this option in their stores increase their sales by approximately 5.7% within a few months. The circulation of goods is also increased. Customers not only buy products more frequently, they also buy more expensive things that they could not have afforded before. Almost 44% of sales are impetuous and additional, i.e. if a customer had not have a possibility to be billed later they would not have bought anything.

    It is quite easy to configure PayPalBillMeLater service on Magento if you follow our step-by-step instruction (it suits for Magento CE 1.9 and higher):

    • Go to the admin panel, then to System – Configuration – Payment Methods.
      Payment Methods
    • Locate the option PayPal Express Checkout, select ‘Customize’ for it and do the following. Open PayPal additional settings, select Enable for BillMeLater option and then save the changes.
      PayPal Express Checkout
    • Choose PayPal payments standart.
    • Make the necessary configurations into PayPal account.
    • Set the option BillMeLater - Yes.
      BillMeLater

    Advice regarding banners configuration

    You can enable different banners directly in your site and they will attract users’ attention. In the option PayPal Express Checkout you need to configure the link that will output banners of the credit payment method. Open PayPal settings and locate the option Advertise BillMeLater. Now you only need to press GetPublisher ID button and follow the instructions on the page. Enter the ID and then save the changes.

    BillMeLater

    You may configure the banner of your credit method to display at the top of the content side of the page or on the right side. There are also different sizes for banners. According to the official PayPal site there are following available size options for banners:

    • 190 х 100
    • 234 х 60
    • 300 х 50
    • 468 х 60
    • 728 х 90
    • 800 х 66

    We must also mention the location of these banners. Such advertisement on the main page will let customers know that your store allows deferred payments. On products pages it will help to increase sales. On checkout page it will tempt a potential customer to make a positive decision.

    You may also place them on category pages, products pages and on the shopping cart page. When all changes are complete, click ‘SaveConfig’.

    Also in the case you are interested in simplifying the other processes on your store please check Magento Extensions.

    If you have any questions regarding the configuration of PayPalBillMeLater on Magento you may consult with GoMage specialists. Please also share your experience of working with this service in the comments.

    Read More
  • Magento tag cloud

    Magento tag cloud

    For any working online store there comes a moment when it is necessary to change its layout, install updates and improve its design. We suggest to discuss, how to adjust a tag cloud in Magento, how to configure the footer and also how to add a Copyright note.

    Why do we need a tag cloud?

    A tag cloud is a specific technology of web stores, sites, blogs, that allows visitors and readers quickly find all necessary information. There are many different ways to implement and configure a tag cloud. For example, you may use your site key words or categories’ names. When it comes to web stores, most specialists advise to pay attention to customers’ search queries and place the most popular of them as tags next to the search field. This is the variant of a tag cloud configuration in Magento that we would like to discuss in details.

    By default settings, a tag cloud is already included into the list of search tools, but it is not integrated with the results and so, it is not able to arrange them in groups. If we make slight changes to our web store, we will be able to not only improve the design but also help the search robots index our site quicker.

    1. Go to System →Configuration;

    2. Choose your store from the drop-down list;

    3. On the left-side bar, choose ‘Advanced’ under ADVANCED section;

    4. Click ‘Enable’ in ‘Mage_Tag’;

    5. Save the changes.

    In order to configure the tags added by customers (which helps to make the search of products on your site much faster for potential customers) you need to do the following:

    1. Go to the admin panel, then Catalog – Tags – Pending Tags. Select all tags that you would like to place into the cloud or disable;

    2. After that click ‘Change status’ in the menu ‘Actions’, you will see a drop-down for ‘Status’ on the right. Choose a new status for the necessary product tags;

    3. Click ‘Submit’.

    Now you have an interesting tag cloud on your site which you can easily re-configure or disable when you need.

    Also you might be interested in Magento Modules which are simplifying different processes on your store.

    Footer configuration

    Footer is a very important part of the site. Most webmasters tend to underestimate its importance and, as the result, they lose positions in search results and even potential customers. First of all, it is necessary to develop a carefully thought-out design of the bottom part of your web store pages. Besides, this part the page may contain the information about the legal owner of the content, or an interdiction for its use by the third parties. For this purpose it is necessary for you to:

    1. Go to the admin panel;

    2. Go to System – Configuration;

    3. On the left-side menu select General and click Design;

    4. Move to Footer;

    5. Now you see a new window in which the Footer settings can be changed. You need the line ‘Copyright’. Click on it and add the information about your intellectual property rights and the terms of use of your content. In most cases, webmasters advise to add the year of your web store creation and the current year, e.g. 2010 – 2014. What to write in this section is your choice, it may be something like ‘Copying forbidden’ or ‘Copying of the content is only allowed with an active link to the source site – your site’;

    6. Once all changes are done, click ‘Save Config’.

    Beside adding this information, you can also remove standard Magento links, put the data about your company or set the links to your partners’ sites.

    After a few experiments with these settings you will be able to configure your Magento store to look exactly as you need. But, if anything goes wrong, you can always consult with GoMage specialists, we will be glad to assist you.

    Read More
  • Transactional Magento Emails

    Transactional Magento Emails

    If you use email options in an online store correctly, this can increase the sales and customers’ trust significantly. Let us review what should be transactional Magento emails and how to perform their basic setup.

    What a transactional email is and why are they needed

    All successful entrepreneurs believe that, in order to understand all peculiarities of their business, they must try to put themselves in customers’ shoes. Let’s review the following example: you wish to buy a saucepan, you find it in a web store at a good price and with a shipping service, you add it to cart, complete the order, but you do not receive any confirmation emails after that. Of course, the product will be shipped to you in time, but before you receive it you will most likely start to worry, contact the store support several times and promise yourself you will never buy anything online. This is not a very good beginning of a long-term cooperation.

    It is very important for a customer to receive a confirmation email right after their order is complete, in which you congratulate them with a successful transaction or provide instructions in case the transaction failed. This is what we call transactional emails.

    What a transactional email should contain

    1. A confirmation of a successful payment or an instruction on how to proceed in case the payment failed. This is quite important because, if a customer did something wrong, you should do your best to help them correct the situation;

    2. The information about approximate (or precise) time of shipment and a tracking number. This is the most important part of the email. You should inform your customers when they are going to receive their purchase and provide the links to online services that allow track the package on its way;

    3. If you reply to a request to restore or reset a password provide the new account information in the email (e.g. if a new account is created). This will show a potential customer that you value them.

    How to configure transactional emails

    In order to configure the emails you will need to go to the admin panel and find the section for Transactional emails. Open it and you will see a window in which you can change the standard form of configuration of the emails.

    1. Create a new template for your emails. In the ‘Template’ drop-down menu choose the type of email you need, e.g. ‘New order’.

    2. Click ‘Upload template’.

    In the template window that appears you can add the necessary HTML code. Many specialists recommend using a text with minimal amount of images, otherwise users with low internet speed will not be able to open an email or read it to the end. In the section ‘Template styles’ you can add the style you like most. You can experiment on that, of course, but make sure that the text and background colors are not too bright, as well as headers, or the email may look too defiant. When you finish the edition of your transactional email, save the changes and move to the main page of the admin panel.

    Now you need to configure the emails. Go to Configuration – Sales – Emails. You need the ‘orders’ section, choose your template from the drop-down list and make the necessary changes.

    Make sure that your web store sends shipment confirmation emails to customers. Go to Configuration – Sales – Emails – Delivery. Choose the necessary delivery template from the drop-down and edit it as you need.

    The similar steps are used to configure password reset emails. Go back to Configuration, then move to Clients - Client configuration, choose the password settings configuration and set your template for that situation.

    In order to inform customers that they have created an account in your store, make the following steps:

    1. Go to Configuration tab;

    2. Locate ‘Customer configuration’ on the left-side panel and click on it;

    3. Then go to the account settings;

    4. Choose the necessary email from the drop-down and save the settings.

    In that way, you can make any transactional email individual and good-looking with minimal HTML knowledge. Please also note that the emails which correspond to their web store design in their style and colors are much more successful and better accepted by customers, as they understand at once from where the email comes.

    Also you might be interested in Magento Modules which are simplifying different processes on your store.

    If you do not wish or do not have time to deal with transactional emails related problems in Magento, you may consult with GoMage specialists. Please also share your recommendations regarding the emails configuration in the comments to the article, we will highly appreciate it.

    Read More
  • Ranking Factors of Magento

    Ranking Factors of Magento

    Each webmaster is very interested in their site indexing state and its positions in the search results. Many users think that a good PR is enough to have high rating levels, but this is not quite true. We will now review which ranking factors of Magento are used by Google search engine.

    Basic ranking factors

    At the moment, there are over 400 ranking factors in Google search engine, but many of them are still kept secret by the company. It is necessary to not allow unscrupulous webmasters use them in so-called ‘black SEO’. Let us discuss 48 known factors that directly affect the ‘decency’ of your site:

    1. The age of your domain name. This is quite an important parameter that directly affects the level of trust to your site.

    2. Key words in the top-level domain name. Their presence is now less important than it was, say in 2012, but it still plays a significant role.

    3. A key word in the first place in a domain name. The users of many web store SEO forums agree that the sites whose domain names include key words are more relevant than those with ‘hidden’ key words or without them.

    4. The domain registration term. In Google patent document it is said that:

    Valuable (correct) domains are paid for several years in advance, while useless (incorrect) domains are rarely used for more than one year. That is why the domain registration expiry date may be used to determine the level of the site ‘correctness’.

    Key words in subdomains also increase the site relevance.

    5. Domain name history. Each site has its own domain history. For Google it is very important that a hosting server on which your web store is located would not be changing every month or go down due to overload, otherwise the search system can remove your site from its database as a ‘bad’ one.

    6. A domain name exactly matching your site content. If you have a cosmetics store it would be unwise to call it, e.g. “machining facilities”. Exactly Matching Domain can give your store significant advantage compared with your competitors.

    7. Public and private information about a domain name. Do not hide the information about the domain name and its owner, otherwise Google can take it as a challenge, i.e. if you conceal your identity then something is wrong.

    8. Suspicious domain owner. If you have a reputation of a spammer you must get rid of it, otherwise any site registered to your name will be considered as ‘bad’ by the search engine.

    9. Key ranking values on a page level.

    10. A key work in the ‘title’ tag. Never forget to add a key word to this tag, this is very important.

    11. ‘Title’ tab must begin with a key word.

    12. A key word must be present in the ‘description’ line.

    13. A key word in ‘H1’ tag is highlighting of the page header, use bold type or ‘H2’ tag for other keys.

    14. The site key word should appear on the page context and in product descriptions as often as possible. It is important not to spam, but use various word-forms and passages.

    15. It is considered that a longer article represents its topic in a more detailed way. It is recommended to write texts of 3000 and more symbols on your site.

    16. A key word should be represented in the first 100 words of the text.

    17. Watch the density of your key words. There should not be too little of them but do not become a spammer, too. We recommend using a special formula that allows count the percentage of key words in the text. The amount of key words that are present in the text should be divided by the quantity of all words in the text, and then multiplied by 100. The optimal value is up to 5%, but sometimes slight variations are allowed (e.g. in web stores with medical or technical specialization).

    18. Remember about Latent Semantic Indexing. These key queries help the search robots to understand the real meaning of a word, if there are a lot of homonyms in the text, e.g. well (good) – well (from which you take water).

    19. Add LSI in ‘title’ and ‘description’ tags.

    20. The loading speed of an HTML page on your site plays a huge role for such search engines as Google and Bing. Depending on the loading speed the search engines make conclusions about the quality of the site operation, especially on mobile devices.

    21. Do not copy the same content on many site pages, this has a very negative effect on the general system ranking.

    22. If the content has to be repeated on the site due to its theme, use the attribute “Rel=Canonical”.

    23. The loading speed of one page in Google Chrome browser (sometimes Google search engine uses the databases of this browser).

    24. Optimize your images as much as possible, add descriptions and make sure that they have ‘alt’ and ‘title’.

    25. Many webmasters hesitate between uploading all products at once and doing that gradually. We recommend uploading as many products as possible once your store is launched, because the age of each item is very important.

    26. Update your content regularly.

    27. Watch the history of the content update, it should be done strictly on schedule: once a day, once a week, etc.

    28. Use different tables and lists in your articles because, according to Google specialists, this makes the text better readable.

    29. The key word should be located in tags ‘H2’, ‘H3’.

    30. Choose key words and then write texts keeping the direct meaning and word order. E.g. ‘buy washing machine’ is correct while ‘where to buy an automatic mashing machine’ is not.

    31. Help your colleagues and place several links to relevant sites with good parameters on your site.

    32. The content of the sites to which those links direct should be close to your own site content.

    33. There has recently been a rumor that Google is going to release a new filter that would filter out the sites with a lot of orthographical mistakes, so monitor the quality of your product descriptions.

    34. All content much be unique.

    35. Create an additional useful service on your site, e.g. online style master, currency converter, etc.

    36. A large number of ‘do follow’ links significantly reduce the ranking.

    37. Any site should contact media materials.

    38. Count the quantity of internal links to a certain page. The best number is 3-7.

    39. Try to only use direct links.

    40. Remove broken links regularly.

    41. The audience activity is also very important. Give your customers a possibility to write comments and reviews, this will confirm your reputation.

    42. Partners’ links also positively affect your site relevance.

    43. Errors in HTML indicate bad quality of the site, make sure all your code is correct.

    44. It is important to choose a reliable and trustful hosting provider.

    45. Naturally, PageRank is very important. The higher it is the more serious your site it.

    46. Try to make URLs shorter.

    47. Any page on the site must be available within 3 clicks.

    48. Implement ‘search’ functionality on your site.

    Also check Magento SEO Extension which helps you improve the visibility of your store in the search engines' results.

    Of course, these are not all of Magento ranking factors but they are the main ones. If you need a more detailed consultation please consult with GoMage specialists. We will highly appreciate your opinion regarding the ranking factors, please leave comment to the article.

    Read More
  • Magento mistakes of the beginners

    Magento mistakes of the beginners

    If you wish to start your online business and open a web store the easiest way is to use Magento platform. But many beginners make mistakes at first, and then deal with their consequences in the process of the site implementation. Here we offer to review the errors most frequently made by Magento beginners.

    Uploading files

    It seems to be easy at first sight: download the necessary Magento package, install it on your site and begin to work. But, this is where the first sticking point is hidden. Most of novice users upload files via FTP while it would be much faster and more convenient to use such service as Magento download.

    Out of habit, many Magento programmers use FTP to work with it, as well as with dozens of other systems. But you should not forget that Magento is a unique system by all parameters. Working through FTP you will not only lose a lot of time but you also may upload files in a wrong order or miss some files while uploading.

    Design and development

    The second most widely spread mistake of beginners is trying to develop design and extensions for Magento by themselves. GoMage offers our customers the most necessary extensions, consultations and other services that will help you to avoid mistakes. Here is why you should not start changing design at once:

    1. First of all, you need to learn as much as possible about Magento templates;

    2. Then, you should read the full version of Magento Designers Guide which is available for download on Magento site;

    3. And finally, if you try making modifications to default files no one will guarantee that your web store will function properly after that. In the future, this may globally affect the amount of customers, orders processing, indexing, etc.

    The easiest way to create a new theme is to copy the files of the necessary theme into the root catalog of the existing template. But that is also incorrect, you simply need to copy the necessary files from /design/frontend/default/default/ into /design/frontend/default/MAGENTO_NEW_THEME and then do the same at /skin/frontend/default/default/.

    Now all you need to do is save the modifications and enable the new theme. For that, go to the admin panel, then to System->Configuration-> Design. Then follow the instructions.

    The main and the worst mistake is modification of eCommerce Magento Platform core files. They include all files located at app/code/core. If you still need to change something there, perform the following actions before that:

    1. Create copies of all files that are going to be modified;

    2. Create a full backup copy of your site.

    All these points are extremely important, because after incorrectly made code modifications some web site functions may stop working, from multiple languages to upgrades installation.

    The installation of upgrade

    This is a very painful process for many Magento webmasters. The most important is that you need to install all released versions in their correct order, you cannot jump from version 1.6 to version 1.9, for example. Otherwise you will put your business at risk. We strongly recommend you to consult with GoMage specialists in such cases, you may write comments or email us directly.

    The choice of hosting

    Many beginners look for fast ways to make more money and due to that sometimes choose the cheapest hosting providers. This is a big mistake. A Magento-based web store needs specific server requirements to be met, so the choice of hosting is one of the key factors you must pay attention to. It is necessary to find the best variant that will be appropriate for all requirements of your online store.

    Read More
  • Penguin 3.0

    Penguin 3.0

    At the end of August 2014 Google search engine informed all website owners that a new algorithm would be released soon, which is called Penguin 3.0. Let us review what kind of filter that is and what webmasters should expect, also how to avoid being banned by the search system.

    What is the peculiarity of Penguin?

    Penguin is a new-generation filter from Google. Its work is directed to location and elimination of websites which use so-called ‘black SEO’ for their optimization. The ‘Black SEO’ includes the following:

    1. Cloaking;

    2. Corrupted, infected or spam-like links to your site from other resources, which are often used to increase the site rating in the search results;

    3. A lot of advertizing links from your site.

    According to statistics, such updates usually take place on Friday – Saturday. Since the announcement was made by Google at the end of August, we should expect the new algorithm implemented in late September – early October period.

    Most of web sites’ and stores’ administrators did not worry too much before, especially if they were not using the optimization ways of so-called ‘black SEO’. But Google has recently banned two most popular European link markets which is a very bad sign even for the most conscientious webmasters.

    Why is it dangerous

    Most likely, your web store will be thrown into the end of the search results list, your ratings will fall and the volume of visits will reduce. Sometimes, more strict measures are taken: stop of your site indexing, removal from Google advertizing network, etc. For a simple site with informative content this may not be a big problem, but for a Magento web store it may become critically important.

    Why Penguin was launched

    It will soon be one year since the last Google PR update took place. Despite the rumors that PR will shortly be cancelled, we should note that launching of Penguin is a clear sign that ranging is going to be reviewed. In other words, the search engine wants to filter out bad sites or those which used to be good but lost their positions, and place more interesting and useful resources in their place.

    We cannot say that it is bad. In any case, all webmasters work for the profit of their customers and users. However, it is useful to know how to protect your site from Penguin:

    1. Check all links that direct to your site and from your site, regardless of whether or not they are being indexed. This is very important. Remove unnecessary links, clean your site from broken ones;

    2. Check your links using audit-check on corresponding trustful sites. Make sure that each link corresponds to Google regulation. You can find it in the Google Webmasters guide;

    3. Check the functionality and the volume of visits on your store every day using special services. This is necessary to see and resolve any functionality problems and eliminate them at once. Also monitor the amount of visits considering possible season characteristics of your business;

    4. Do not work with link markets. After they were scandalously closed many users doubt the quality of links they provide. It is better to deal with the site owners directly;

    5. Based on the previous point we should note, that it is now extremely important to control the amount of links used in your site optimization (no matter where they come from). If you experience a sudden grow of visitors who are redirected from other sites this will attract the attention of the search engine. Of course, you can contact the technical support and remove the ban, but this will not compensate your lost time and potential customers.

    By the way, you can check Magento SEO Extension which improves the search engine optimization safely.

    What to do if you have already been caught by Penguin algorithm?

    First of all, stop panicking. This is not the worst of the filters so you have a chance. Review your links profile using special services. Avoid frequent usage of the same key words in your anchor list. If there are a lot of sites directing to yours with similar anchors, you should work on tempering of your external URLs anchor list. Failure to comply with this requirement may serve as a reason for taking more strict measures against your site. It is possible that you will have to wait for some time. Thirdly, check how many months left before it expires (even if you have done everything correctly by this time. Fourthly, contact specialists in order to get the individual recommendations.

    In his last statement, John Mueller said that the algorithm is going to be updated every 10-12 months, so be attentive.

    If you know other ways to avoid the attention of Penguin 3.0 filter please share them in comments to this article. If necessary, GoMage specialists can help you to analyze your site and locate corrupted links.

    Read More
  • How to install Magento on Denwer by yourself

    How to install Magento on Denwer by yourself

    Development of a web store on your own is not an easy task, especially for an inexperienced programmer. Let us review how to install Magento on Denwer, some frequently made installation mistakes and ways of their resolution.

    General information

    The installation of Magento to Denwer is not very different from the installation of Wordpress and other similar CMS. But you should understand that there may be some difficulties.

    Denwer is software that allows creating a local website on your computer for its configuration and development, and then uploading the ready site to the Internet. In other words, it is a whole set of various distributions that make it possible to perform full programming development on a local computer. This software has very wide possibilities, and besides, it is free. Another important advantage of Denwer in comparison with other programs is a possibility to install a site on a flash card, and then copy and configure it on other computers. For the moment, such option is only provided by this software.

    Most problems that appear during the installation of Magento to Denwer are caused by the fact that this software is very sensitive to the server parameters. You should pay attention that not all software will be suitable to work with Magento. Even browsers should be carefully selected.

    Step-by-step installation of Magento to Denwer

    1. Download the necessary Magento package from its official site;

    2. Download Denwer from its official site and do not forget to get the Denver extension modules, as well;

    3. Install the software to your computer;

    4. Here comes the most difficult part of the work: configuration of php5 and MySQL. When the software is installed on your computer, enable two php modules for it – mcrypt and curl. Go to php5 folder which is located at denwer/usr/local, there should be two files - libmcrypt.dll (note that php core has been added in version 5.3 so this file may be absent) and php_curl.dll. Now open php.ini and enable the line ‘extension=php_curl.dll’ (remove the semicolon symbol). Then do the same with ‘extension=php_mcrypt.dll’ (don’t forget about the version 5.3 with php file);

    5.Magento is a system of web stores development which only supports MySQL in InnoDB mode, so you need to put the symbol # in the beginning of the line ‘skip-innodb’ in file denwer/usr/local/mysql5/my.cnf (or /my.ini). Do not forget to do that or there will be a conflict between the system and the database. Magento will be simply not installed to Denwer;

    6. Install and use PhpMyAdmin to create a new database user and database;

    7. It’s time to unzip Magento archive. After it is extracted, move the files to denwer/home/test.loc folder and make sure you do not miss any files.

    8. Copy the URL http://test.loc/magento/install/ and paste it into a browser address bar, then open the page. If the browser cannot open that page, try to add the line ‘127.0.0.1 test.loc’ in the end of Windows\System32\drivers\etc\hosts file;

    9. Localize the files in the system. If you do not use English then you will need to configure the language parameters separately. In that case you will need to perform localization manually;

    10. Enter the parameters of the new database you have created;

    11. Enter the data for the store administrator;

    12. Check how your installation and configuration works.

    To test your environment, use the URLs http://test.loc/magento or http://test.loc/magento/admin. The former one is the store frontend and the latter one is the backend.

    If you wish to consult with GoMage specialists regarding the installation of Magento to Denwer, please leave your comments to the article or contact us directly by email. We will also appreciate your recommendations and advise regarding the issues you experienced during the installation of this software on your local server and their possible solutions.

    Read More
  • Magento Cart Outlook

    Magento Cart Outlook

    Cart is one of the mainest things in any online store. The development of this department of the site demands much efforts and investments because a customer will make a purchase or stay a potential customer based on his experience from the shopping cart. Let us review some practical recommendations how to improve Magento Cart Outlook.

    Some Advices for Cart

    1. Precise thumbnail image of commodity items. It is very important for any customer, otherwise the cart will look like a bit empty without attractiveness. This mistake takes place in many well-known online stores. Also there is a strong possibility that impulsive purchases will work out with this design (if you are using such a technology of the sales increasing). This issue can be solved fast and easily.

    2. It is necessary to enable the links to a product and its price in order to give the opportunity to make a final decision without a difficult search on the site.

    3. Enable the cross sales because it will be really helpful when the necessary product is out of stock and it is searched by a potential customer. Also you should specify whether the products are in stock or at the office in the shopping cart. This technology is often used by the Chinese online apparel stores.

    4. You should use the graphics at maximum for attracting attention to certain cart areas as a variant to give a customer the opportunity to remove or change the order parameters. Please pay your strong attention to the images; it should not be neither big, not bright. It can make customers annoying. Also a color scheme has an important role. Preference is given to a living, rich, but not acidic colors. One of the important moments is that the buttons for the parameters changes of the order should be placed close to the thumbnail.

    5. It is necessary to use calls to action, but without fanaticism. For example, do not use “Urgently Buy”, but use “Buy Now”, “Place Order” and so on.

    6. Many marketers argue among themselves about where the order button should be placed. For example, someone says that it should be under the order; someone says that it should be aside. We recommend you to create a floating window which will be lowered following the movements of the client mouse. It is important to make this descent smooth and easy, with no sudden movements.

    7. The cart design can increase customers’ trust to your Magento site. You need to place the mentions about consumer protection, security logo and other signs that your store is a responsible company. The main thing is that you should not overdo it.

    8. Create the opportunity to use coupons in this department. We should pay your attention to the fact that you need to create a separate window, but your own coupons should be used, not the deals with the companies. The coupon numbers can be placed directly on the site. It is a good way to increase the sales. It can be placed in the distribution. IT is a perfect decision to attract new customers. It can be used to make new deals in order to attract new partners and so on.

    9. Check out how in the pricing is created in the cart. More than 90% of customers wait to see the full price including taxes and shipping after placing an order. It saves customers’ budget and time. It is necessary to add this function to the department.

    10. Work with live chat, but please do not forget that it should be active at any time of the working day, otherwise it loses sense.

    11. At the very end of the design we advise you to create small bait: when a customer needs only to click on the Place Order button, remind him of free shipping which starts from a certain amount or that he will get 5% discount if he has a certain amount.

    Also you might be interested in Magento Extensions which make different processes on your Magento store easier.

    Periodically check the availability of all these functions and also look through the competitors’ sites and compare your site with theirs. If you want to improve Magento Cart Outlook professionally, you can use our GoMage service.

    Read More
  • September GoMage Novelties for Magento Users

    We hasten to inform you about a new release of GoMage company. The improvements have been added to the significant extension called SEO Booster which is a helpful tool for enhancement of the search engine optimization and the visibility of your Magento store in the search engines’ results.

    Now it has the improved Rich Snippet Functional. Also the site search functional has been re-developed and it provides you with the ability to use this Magento extension on the search page without any problems.

    We have added the Trailing Slash feature, the clearing/removing of the filters on the category and search pages and improved the use of the special characters in the attribute names.

    Moreover, Magento extension is compatible with LightCheckout extension 5.7 and Advanced Navigation extension 4.6. It gives you a wonderful ability to armor your Magento site from head to toe in order to get more customers and increase your sales.

    Read More
  • Architecture of EAV database

    Architecture of EAV database

    A database in Magento eCommerce Platform has quite complicated structure, but each user needs to have at least basic knowledge about it. We will now review what the architecture of EAV database is and how it works.

    General information about EAV

    EAV is an abbreviation for Entity, Attribute and Value. Each of these components has its own very important meaning for Magento platform functionality. Let us review each component in details.

    Entity – is a so-called Magento entity. It is represented by such elements as products, categories, potential and existing customers, and orders (both pending and processed ones).

    Attribute – as the name of this element says, it is responsible for various attributes of products and categories. For example, each product has such attributes as price, color, size, processing status, etc.

    Value – this parameter is responsible for each specific attribute.

    In simple language, in Magento each product has specific entities, each item, in its turn, has specific set of attributes which have their own values and characteristics.

    EAV principle of work

    Standard web store databases have quite simple appearance. Each database is responsible for storing specific data, e.g. one of them stores the information about product categories, the other one – about specific product class while the third database combines the information from the first two ones. But after Magento eCommerce Platform was created the things became more complicated. This engine uses several dozens of different databases to run a web store, and each of them has its own peculiarities.

    In order to understand why so many databases are needed it is first important to understand how the data is stored on this platform. A large amount of data used to be stored in one database table, but it is not always convenient. Magento splits the data between several database tables. The tables have their own hierarchy as well as all Magento files do. The most important and the main one is catalog_product_entity table.

    It stores the most important information about all products in the web store and their attributes. For instance, this table contains the data about SKU (product number). This table is used for building of a logical product list with the description of the main attributes.

    The next one in the hierarchy is eav_attribute table which plays the role of the main entity storage. Here you can see a lot of similar attributes, often even with the same names. Based on this, it appears to be almost impossible to determine to which entity this or that attribute belongs. But it is only at first sight. In order to distinguish the attributes the system needs entity_type_id.

    Entity_type_id contains a special numeric code which, in its turn, is checked by other database tables. All such attributes correspond to their products so there are no problems distinguishing them.

    Further in the hierarchy, there are different tables containing information about all prices and characteristics of a certain product. They can be easily recognized by name as it always corresponds to the data format.

    The question why we need to use EAV can be answered in the following way: this database configuration system can be scaled which is not a feature of a standard database. This is very convenient for large data storages (especially for web stores).

    At the same time, you may notice slow operation of databases when EAV is used. The system uses a lot of resources to check and create new tables and attributes which may cause some slowness.

    Also please check Magento Modules which could be useful for you as well.

    If you have any questions about Magento EAV you are welcome to contact GoMage specialists and request our assistance.

    Read More

Items 161 to 170 of 316 total

Browse Pages:
  1. 1
  2. ...
  3. 15
  4. 16
  5. 17
  6. 18
  7. 19
  8. ...
  9. 32