Each merchant is able to analyze visitors’ behavior using Google Analytics. This tool gives a clear picture of an online store Bounce Rate. Bounce Rate is the percentage of users who enter the website, visit only one page and leave the store quickly.
Each online store has a huge number of pages and one of the problems is to create correct headers for them. There is an opinion that H1 Headers vs TITLE tags have to be identical for some reason, while the experts explain that it is necessary to diversify the various levels of headers on the page.
After New Year holidays, many owners of online stores may have noticed that their sales decreased. It is understandable. People spent a lot of time for shopping during Christmas time and now it's a period to save money.
There is an opinion that Pay Per Clicks (PPC) Advertising is not such an effective way to promote, as the proper internet marketing strategy is to get into the top 10 in the search engines results.
Despite the fact that all online stores are unique and have a lot of specific features, there are some important e-commerce processes all merchants can do. Continue reading
Professional merchants know how rapidly the economic situation is changing. Short-range pressing goals or daily tasks of lesser importance are able to draw the attention and effort away from more significant purposes.
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