Some actions in the web store require the customers to be registered, e.g. making an order, requesting refund etc. This provides a guarantee for the store owner and reduces the percent of abandoned carts. Let us review the functionality of GoMage Social Connector extension.
An action that requires entering some contact data is called registration. If a registration form is simple and has a few fields then it is more possible that a client will want to register. But, for some reason, many store owners ignore this fact and create a lot of mandatory fields (first name, last name, phone number, email address, etc.) in order to simplify the process of making a purchase (the customer will still need to enter all those data when their shopping cart is full and they are ready to checkout). The customers do not like this. They do not wish to waste much time, e.g. just to learn the shipping price for their product.
You may give your customers a possibility to register on your site through popular social networks using Magento extension created by GoMage - Magento Social Connector. This extension allows customers to register using their accounts in the social networks. Connector uses the most popular microblogging services ((Twitter, Tumblr), and web communication services (FaceBook, Google +, LinkedIn).
Please note, that this extension is offered by GoMage free of charge.
Social Connector features
- 1. Fast integration of the web store with the social networks, no need to reload the page, a pop-up window opens in the existing browser tab and, after the customer confirms their consent that their account information from a blog or a social network will be used, the pop-up window is closed automatically;
- 2. Easy installation process. You only need to upload the Magento extension to your server and install it;
- 3. After the extension is installed, the amount of the web store customers grows due to easiness of the registration procedure and the social network signs familiar to most of the people;
- 4. A quite broad list of the social networks each displayed by its own icon which makes this type of registration form intuitively clear.