How you can attract the customers’ attention to a necessary product quickly – to configure the rating and review of your products in the Magento store. Let us review how to configure Magento products rating and why this function is necessary.
Say “Yes!” to customers’ opinion
According to statistics of some well-known marketing agencies, people are more interested in those commodity positions in the online store which have certain reviews and other customers’ estimation. Agree that it gives confidence. You go to the store and see that the necessary product is in front of you at once or it has a good quality and whether the seller is honest or somewhat exaggerates the dignity of the product.
A customer will see on the main page of the Magento store that some products have the reviews and he need to go to the product page to read them, choose the Reviews item and look through other customers’ opinion.
Magento is an ideal platform for managing an online store because the majority of the necessary functions are already included in the standard build unlike many competing resources. The same thing is with the products rating extension. You should enable it and configure. This extension is enabled in the standard configuration by default.
How to configure Magento products rating
To start doing the extension configuration you need to go to the admin panel and do the following actions:
1. Go to System – Configuration;
2. Choose the necessary store and click on it in the dropdown list from the left side menu;
3. Another menu will be displayed. Please choose the ADVANCED item and find the Advanced subsection there;
4. You will see the additional functions window where you should find Mage_Rating line and enable the rating extension. You need to put a tick in Enable;
5. Save the changes and go to the admin panel.
Besides the fact that you just need to enable the module, you can choose what will be estimated by a buyer. To help the customers to estimate a product by all the possible factors you should go to the Catalog menu – Reviews and Ratings – Manage Ratings. You will see the scales by which you can configure the commodity positions. There is a number of the factors which are set up by default. These are quality, cost and price. If you are interested in other parameters or you want to disable these ones, you need to find the Rating Visibility section. You can disable/enable the certain rating variants here. It is a very useful function.
Besides it, you can provide your customers with the ability to see the strongest features of this or that product, in other words, for which the product was evaluated with the highest rating. To do it you need to return to the Manage Ratings menu and click on the Add New Rating button. Now you can create a new rating by yourself. You should write the header of your rating in the Default Value line and choose your store in Rating Visibility line. After all the necessary settings, you should save the changes.
With such a simple algorithm you can create a variety of different classifications of the ratings which will help the customers to have the most extensive survey of the products provided by your Magento store. But please remember that many rating variants can be annoying sometimes. So, you should proceed without fanaticism and try not to impose this function to the buyers.
If you can’t do something by yourself, you can always contact GoMage specialists and they will help you to configure Magento products rating as soon as possible.