Magento platform is one of the most popular CMS for online stores. Let us review its advantages and disadvantages.
Magento is a CMS with the unencrypted code and it is a significant advantage because you can customize it to your needs.
Magento is used for many popular online stores such as 20thCenturyFox, Lenovo, Nestle, Nokia, Samsung, Gucci and others.
Please review some opportunities of CMS. The biggest advantage of Magento is the opportunity to create several stores and manage them from the single admin panel.
You can use different currencies and convert them easily. It is a good ability to create an online store abroad.
In your catalog you can add categories and subcategories. It is very comfortable that you can add several images to a product, add specific characteristics, bind the similar products by price and characteristics and also you can look through the balance that is in stock.
Magento CMS allows you managing the prices functionally. You can set the special prices up for several groups of the users. You can provide your permanent customers with some discount. There is the function that decreases the price for some period of time. Also there is the opportunity to organize the promo actions. For example, if you buy this product, you will be able to get one more product free of charge or get free shipping for it. And you should pay attention to the fact that you can do the unique design on these promo pages.
A customer can estimate your product by different scales, leave reviews and make the tags.
Search Engine Optimization. Magento provides you with the access to manage HTML code. Also it allows you to add meta tags, description and keywords for every product or category. There is an opportunity to add the necessary endings in the site address and also the Magento system creates the site XML map for the search robots itself.
Managing Magento CMS
Magento admin panel is rather difficult and it will take you much time to learn it. You can find the functions of getting different reports in CMS. You can watch any product movement during a necessary time period, what products are popular for customers, from what place the customers leave you site and many others.
One of the important moments is to get to know how to configure the VAT tax correctly. You can create the tax rules in Magento, but you should pay the thorough attention to this item because this question is very important for you and your customers.
Also Magento interface allows you installing different third party extensions developed for Magento by different companies. For example, GoMage extensions were created to improve Magento CMS and are used by many merchants in their Magento stores.
Some issues and disadvantages of Magento CMS.
You can face the issues from the very beginning. The Magento installation is a difficult process and you need to spend many efforts in order to make the interface of the store completely unique. Magento is based on the ZendFramework basis and Prototype framework is used for the work with the dynamic content. Also CMS does not use the MVC pattern. These factors prevent you from creating an online store by yourself. Thus you need to look for a specialist in order to get some help. Of course, this service costs money and it will be rather expensive. You can also buy the readymade design, but we advise you to use the service of the specialists, such as GoMage team, for example.
Magento demands a good hosting. It demands at least 256 Mb of memory for a normal online store work. You can find it in the official CMS documentation.
If you are not a native English speaker and you do not know this language, it will be difficult for you because Magento uses the English language for its interface.
There are many sites which were created for the Magento support, but the majority of them are in English. But you can use any online translator in order to cope with this issue.
If you need to improve your Magento and you do not have much experience in it, you will have to hire developers. Of course, it will cost money and it will be an expensive thing. So, if you are not ready to spend money for a good service, Magento CMS is not a good variant for you. But if you want to hire good specialists and get a professional online store, Magento is a good chance to become a prosperous merchant.
Most likely, you will need to buy the additional Magento extensions which will improve your Magento store functional. It should be done for increasing your sales and getting more benefit from it.
One of the main disadvantages is inability to bind database online store with the program 1C.
The conclusions. Magento is the most functional engine for creating online stores. It has a lot of abilities, but one of the main disadvantages of Magento is that it does not include additional extensions which can improve its functional. Thus, the merchants have to spend additional charges in order to buy them.
If you want to improve Magento functional, you need to buy the special extensions which are developed as to the best Magento standards such GoMage extensions. They will help you to increase the sales and get the benefit without any other efforts.