E-commerce Inspiration

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  • HTTP Websites will be Labeled as not Secure

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    Just recently we discussed the new rules according to which Google treats 301 and 302 redirects. These changes clearly show that Google continues to encourage all website owners to switch from HTTP Websites to HTTPS. In support of this, there is news that was published in the Official Google Security blog in early September: to make the online environment more secure, Chrome will mark connection security with a special icon in its browser address bar.

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  • 302 & 301 Redirect: Rules of the Game Have Changed

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    If you use any 301 or redirects on your website, this information requires your attention.

    Nowadays, SEO specialists are implementing different approaches for how to manage the redirection of URLs.  Pointing one link to another is one of the most popular problems that need to be solved. In this article, we will review some changes that you need to be aware of to handle all redirects properly.

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  • 7 Remarketing Campaign Mistakes You Need to Avoid

    Remarketing Campaign

    A strong competition in e-commerce makes merchants use all opportunities in their struggle for every client including remarketing campaigns. Sometimes, such rigid zeal seems odd and out of place. All internet users occasionally experience a situation when, wherever they go after visiting an online store, they continually find advertising banners from the previously visited website. That is how remarketing works. This is a very effective channel for online promotion, but it is important to understand how to use it properly. Today we're going to talk about the most popular mistakes that merchants can make in remarketing.

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  • Search Queries: 3 Types of eCommerce Strategies

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    The most popular classification of search queries suggests their division into transactional, informational and navigational. It was announced in 2002 and since then has been widely used by marketing and SEO specialists to understand customers’ behavior. In the Google Search Quality Rating Guidelines there is an interpretation of this classification which makes it easier to remember.

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  • Ecommerce eMail Marketing: 10 Organizational Tips for Amazing Campaign

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    Needless to say that email marketing is one of the most effective channels which allow delivering necessary information to customers and increasing sales. But it is only possible if you know how to do this.

    Any effective e-mail campaign can crash and have a long negative influence due to an improper organization. Further, we will take a closer look at email marketing and identify the most important aspects of making this channel as effective as possible.

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  • Fresh Content: Important Peculiarities for Online Stores

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    Online store owners may face a problem with content updates. On the one hand, there is a recommendation to publish fresh content regularly, but on the other hand, there are a lot of static pages in an online store with relevant information which does not need to be updated. Let's take a closer look at this problem and try to identify what should be updated, how often and why it is important.

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  • Online Store Solutions: Enhancing Usability Tips

    Usability of Online Store

    E-commerce market has intense competition and the reality is that competitive companies are just one click away. Moreover, the situation is changing so fast that weak online stores may become more powerful in the short run, so if a merchant wants their store to survive they must always “keep an eye on the ball”.

    One faultless way to keep the market share and not to lose customers is to carefully enhance the usability of online store solutions and make it as comfortable for purchasing online as possible. In this article, we will look at a few tips that can be easily implemented for improving the situation.

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  • E-Commerce Packaging and Wrapping Tips

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    Product packaging and wrapping are used in logistic processes to deliver products safely and without damage. The fact that the delivered product is packed is perceived naturally and sometimes we do not even pay attention to this. However, packaging/wrapping services may perform a much wider range of functions and even help to boost sales and build customers’ loyalty. Further, we will review some ideas to make this topic clearer.

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  • Bad Reviews: Turn Negative Experiences To Positive Outcomes

    Bad Reviews

    It is obvious that any online store should be socially active and communicate with its customers. One of the channels of communication is the reviews which users may place in an online store or on third-party sites. The influence of positive reviews and comments works great and helps online business a lot. But the negative reviews in e-Commerce are often perceived as evil and something that will prevent sales. Lets, try to understand whether or not negative reviews are so dangerous and how they really affect the potential buyers.

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  • Blogging Benefits - 7 E-Commerce for Store Owners

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    You might be surprised but no matter how many online blogging benefits exist there are a lot of online stores that don't have their own blogs. This may happen if a website’s main purpose is to sell products and there is no urgent need to add blog content. But it is important for merchants to understand all the benefits that the online store can get from the blog. Some advantages are described below and may bring new ideas for using blogs in your e-commerce business.

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