Time runs fast and it's been almost a year since Magento ® 2 was released. What has changed during this time and what trends are evident - we will discuss in this article.
Author Archives: Matthew Hands
-
Selling Services Online: Pitfalls and Promises
We can’t imagine our life without online shopping and it seems that everything we need can be bought online.
E-commerce is widely used for selling different services.
Unfortunately, far to often, merchants don’t take into account that selling services online is not the same as selling physical products and requires special approaches to their promotion. Let’s take a closer look at the peculiarities of e-commerce marketing services.
-
Magento Tips: Useful FAQ Tips on Magento ® 2
In actual practice, the reasons for problems with your online store may be different. Sometimes even the technicians cannot determine the cause of the problem immediately. But there are Magento tips that are useful for you to know. In this article, we will review some questions that are often reported to our support team.
-
Mobile Responsive Design in eCommerce: Important Thoughts
It is no surprise that more and more people prefer to shop online using mobile devices. Such changes in users’ behavior have a great impact on e-commerce marketing. Merchants must meet these new requirements otherwise they will lose in the competitive environment. Here we will consider major trends and developments in the field of mobile shopping and will try to identify the essential factors that should be taken into account.
-
HTTP Websites will be Labeled as not Secure
Just recently we discussed the new rules according to which Google treats 301 and 302 redirects. These changes clearly show that Google continues to encourage all website owners to switch from HTTP Websites to HTTPS. In support of this, there is news that was published in the Official Google Security blog in early September: to make the online environment more secure, Chrome will mark connection security with a special icon in its browser address bar.
-
Holiday Marketing Dashboard is Available in Magento ® Commerce
Quite recently we discussed the new analytics service for Magento ®, which became possible due to acquiring RJMetrics - a professional cloud-based analytics platform. The other news about the development in this area was not long in coming. At the end of August 2016 Magento ® introduced the new Holiday Dashboard that allows merchants the ability to make better decisions for the holiday sales season.
-
302 & 301 Redirect: Rules of the Game Have Changed
If you use any 301 or redirects on your website, this information requires your attention.
Nowadays, SEO specialists are implementing different approaches for how to manage the redirection of URLs. Pointing one link to another is one of the most popular problems that need to be solved. In this article, we will review some changes that you need to be aware of to handle all redirects properly.
-
7 Remarketing Campaign Mistakes You Need to Avoid
A strong competition in e-commerce makes merchants use all opportunities in their struggle for every client including remarketing campaigns. Sometimes, such rigid zeal seems odd and out of place. All internet users occasionally experience a situation when, wherever they go after visiting an online store, they continually find advertising banners from the previously visited website. That is how remarketing works. This is a very effective channel for online promotion, but it is important to understand how to use it properly. Today we're going to talk about the most popular mistakes that merchants can make in remarketing.
-
BreadCrumb Navigation in Ecommerce: What You Should Know
“Breadcrumbs" is an unusual name of the navigation chain which can be presented on a website to improve its usability. Breadcrumb navigation gives users a better understanding of the relation between a page where they are (like a category page or product page) and higher level pages. How it happens and why it is so convenient for users - we will review in this article.
-
RJMetrics New Analytical Service of Magento ®
At the beginning of August 2016, Magento ® Commerce has officially announced that it has obtained the new analytical service of RJMetrics for cloud-based e-commerce platforms. The terms of this deal are not provided in the official press release of the company, but it is the first major purchase made by Magento ® since it became an independent IT-company at the end of the last year.
Newsletter