If you want to promote your Magento store, it is important to take into account many factors that influence directly on the traffic and popularity of the resource. Let us consider 7 mistakes made by the online store owners.
1) Lack of the Products Description
Often administrators forget to describe their products. Basically, it is connected with small stores, for example where the souvenirs, gifts, knick-knackery are sold. Do not forget that the products description directly influence on the site promotion in the Search Engines. Use the keywords and phrases, which bind the combinations of the words to the actions.
2) Manufacturer's Description
If your store is not the only one from a certain manufacturer, then it is necessary to change the product description. Often the manufacturers do not make any efforts to created individual descriptions for their partners. In order not to be added into the Search Engine filters, check all the materials on the uniqueness.
3) Lack of the Product Overview
It is very bad if there is not the product overview on the web site of the store. Pay attention to the fact that GoMage site has the demo sites for all the extensions and it is very comfortable in order to investigate what you are going to buy. This variant is appropriate for any kind of products. So, you need to place the product overview including video and pictures.
4) Ignoring of the Search Demand while Text Creation
If you want to promote your site in Search Engines, you need to fill in the description, title and short description data of a product. In order to be optimally ready for the index, use the keywords in the headers and create the subheadings with a certain hierarchy if it is possible.
5) Nonunique Title
One of the most widespread issues of the big trade platforms is the same title tags. Remember that each the same title is the direct way to the Google filters which redirect such pages to Supplemental.
6) Lack of the Speaking URL
They are also called understandable URL addresses. It's more intended for Search Engines, than for usability. It is more comfortable to look through the tabs with the products and index the pages if they are defined with the understandable words, and not with the collections of numbers.
7) Lots of duplicate content
In no case you should not repeat the content because it is also an unpleasant factor for visitors. Many administrators of online stores think that a customer should enter the site and simply buy the necessary thing. But more than 80% of customers want to read about it as much information as it is possible. Please, do not forget to specify how your products differ from the competitors’ ones or the analogues on the site. You can discuss the details on the Magento forum http://magentoforum.com/.
If you need to get a concrete consultation or help connected with the site analytics, you can contact our GoMage specialists.